Davis Advertising’s Director of Strategic Planning Steve Salloway and Audio & Social Media Director Garrison Feldman discuss the different nuances of marketing each week, delving into subjects relevant for brands of all shapes and sizes. They are periodically joined by other knowledgeable and talented experts from across the marketing & advertising spectrum. From web development to audio/video, creative messaging to design and beyond, nothing is off limits at Davis Advertising, and nothing is off limits on The Marketing Minutes.
Episode 28 - Developing Brand Personality & Why It’s Vital
Steve & Garrison discuss the importance of developing and marketing an effective brand personality. They delve into the process and lift up the curtain on some of the behind-the-scenes magic, discussing both brand refreshes and new brands, and why the personality is such an important foundational piece.
Episode 27 - The Importance of Web Development with Senior Web Developer Ray Lo
Steve & Garrison are joined by Davis Advertising Senior Web Developer Ray Lo to discuss the intricacies of what he does and why web development is so important for every brand.
Episode 26 - Podcasting for Your Brand or Organization
Steve & Garrison delve into podcasting as a medium and discuss how it can benefit a person, brand or organization. Talking to your consumers where they are is vital—they are listening to podcasts!
Episode 25 - The Entrepreneurial Spirit with Account Coordinator Patrick Twohig
Steve & Garrison are joined by Davis Advertising Account Coordinator Patrick Twohig to discuss his background in entrepreneurship and how his unique perspective is a valuable asset to Davis and its clients.
Episode 24 - Setting Up Social Media to Work For You
Steve & Garrison discuss the importance of developing an efficient social media strategy to reap the true benefits.
Episode 23 - Launching a Successful & Cohesive Campaign or Rebrand
Steve & Garrison discuss the importance of launching a cohesive rebrand or campaign and how to launch successfully.