6 episodes

Are you a thought leader in B2B marketing, a tech or service startup, or a boutique law firm?

Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for exciting discussions on B2B marketing, strategy, and growth.

Our guests and I dive deep into B2B marketing, thought leadership, sales processes, and the seamless integration of cutting-edge technology. Together, we reveal best practices for crafting winning growth strategies for SaaS startups, legal tech startups, boutique law firms, and tech investors. Join us as we explore the pathways to success in each episode!

Don't forget to subscribe to our podcast and connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/. You can also find our blog, brochures, and pricing at https://www.risingphoenix.guru/. Feel free to email us at rpc@rpcgrowthstrategies.com or schedule a consultation with us at https://calendly.com/rpcstrategies.

As a full-service, organic growth strategies firm, RPC Strategies serves clients like you: B2B tech companies, legal tech startups, boutique law firms, and legal tech investors.

The Marketing Phoenix Podcast RPC Strategies LLC

    • Business
    • 5.0 • 2 Ratings

Listen on Apple Podcasts
Requires macOS 11.4 or higher

Are you a thought leader in B2B marketing, a tech or service startup, or a boutique law firm?

Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for exciting discussions on B2B marketing, strategy, and growth.

Our guests and I dive deep into B2B marketing, thought leadership, sales processes, and the seamless integration of cutting-edge technology. Together, we reveal best practices for crafting winning growth strategies for SaaS startups, legal tech startups, boutique law firms, and tech investors. Join us as we explore the pathways to success in each episode!

Don't forget to subscribe to our podcast and connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/. You can also find our blog, brochures, and pricing at https://www.risingphoenix.guru/. Feel free to email us at rpc@rpcgrowthstrategies.com or schedule a consultation with us at https://calendly.com/rpcstrategies.

As a full-service, organic growth strategies firm, RPC Strategies serves clients like you: B2B tech companies, legal tech startups, boutique law firms, and legal tech investors.

Listen on Apple Podcasts
Requires macOS 11.4 or higher

    Legal Tech & AI: The Boys Club (with Isha Marathe, Law & Technology Reporter for ALM Media)

    Legal Tech & AI: The Boys Club (with Isha Marathe, Law & Technology Reporter for ALM Media)

    In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI.

    The episode covers the following topics:
    The motivation for writing this article
    The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI
    The conversations had behind closed doors about whose product to choose, which founder to invest angel money in, and who to promote to the C-suite
    The reasons why decision makers place more value on those who create the technology versus those who teach businesses how to leverage the technology
    The business value of AI
    Isha's recommendation for 10 of the Top 100 in Women in Legal Tech and AI
    Final thoughts on where we go from here and how to get there

    Resources:
    https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/
    https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/
    https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally
    https://www.linkedin.com/in/isha-marathe-a942711b6/
    https://www.linkedin.com/in/melissarogozinski/

    Keywords:

    women in legal tech
    women in AI
    generative AI
    legal tech Boys' Club
    thought leadership
    diversity and inclusion
    eDiscovery
    cybersecurity
    information governance
    compliance
    Top 100 in Legal Tech and AI

    Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

    Legal Tech & AI: The Future is Female (with Joy Holley, Esq., AI Enthusiast and Legal Operations Leader)

    Legal Tech & AI: The Future is Female (with Joy Holley, Esq., AI Enthusiast and Legal Operations Leader)

    In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences."

    The episode covers the following topics:
    The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI
    The effects of this inequity, such as who is chosen to speak at conferences and who is promoted to the C-suite
    Why Joy is optimistic about the future of women in legal tech and AI
    The variety of skills that have been developed by women in eDiscovery that position them well as thought leaders in tech and AI
    Women in tech who Joy believes would be good speakers on AI at universities/colleges, legal industry associations, law firms, legal technology firms, and as consultants to legal technology firms
    The cybersecurity/information governance/compliance category and how women in this category are also thought leaders in tech and AI
    How the conversation about the Top 100 in Legal Tech and AI started and how to proceed
    Final thoughts on where we go from here and how to get there

    Resources:
    https://ediscoverytoday.com/2023/10/03/in-support-of-optimism-women-in-ediscovery-should-be-on-the-main-stage-at-ai-conferences/
    https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/
    https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/
    https://ediscoverytoday.com/2023/10/04/on-the-main-stage-women-in-ediscovery-should-be-featured-at-ai-conferences/
    https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally
    https://www.linkedin.com/in/joy-holley-b3a05a8/
    https://www.linkedin.com/in/melissarogozinski/

    Keywords:

    women in legal tech
    women in AI
    generative AI
    legal tech Boys' Club
    thought leadership
    diversity and inclusion
    eDiscovery
    cybersecurity
    information governance
    compliance
    Top 100 in Legal Tech and AI

    Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

    How Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive Sales (with Martha MacPherson and Cheryl Wilson Griffin)

    How Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive Sales (with Martha MacPherson and Cheryl Wilson Griffin)

    In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.

    The episode covers the following topics:
    *What is brand awareness and why is it important?
    *What types of activities generate brand awareness?
    *Who is responsible for brand awareness activities and results?
    *What is demand generation and how does it differ from lead generation?
    *What types of activities fall under demand generation?
    *What is the difference between MQLs and SQLs?
    *What types of activities generate qualified leads?
    *What are some initial analytical signals a business should be monitoring?
    *How can analytics data inform and help adjust the marketing and sales efforts of a company's growth strategies?

    Resources:

    Watch full video here: https://youtu.be/kcF3vAo8iG4?si=_rEfw68GJdXFB2cN

    https://www.risingphoenix.guru/blogs/post/4-Seeds-of-Marketing-That-Grow-Your-Sales-Brand-Awareness-Lead-Generation-Analytics

    https://www.linkedin.com/in/marthamacpherson/

    https://www.linkedin.com/in/cwilsongriffin/

    The episode concludes with Martha and Cheryl discussing the importance of understanding the intricate interplay between brand awareness, demand generation, lead generation, and analytics reporting within a legal tech or law firm's growth strategy.

    Keywords:
    legal tech marketing
    law firm marketing
    brand awareness
    demand generation
    lead generation
    analytics reporting
    MQLs
    SQLs

    Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

    How AI Unleashed an Inferno in Legal Tech (with Stephanie Wilkins, Editor-in-Chief of Legaltech News)

    How AI Unleashed an Inferno in Legal Tech (with Stephanie Wilkins, Editor-in-Chief of Legaltech News)

    In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing.

    The episode covers a range of topics, including:
    *How AI is being used in legal tech to create efficiencies and meet client demands
    *Why investors are interested in legal tech that integrates AI
    *The Harvard Law School's new initiative to better understand and shape the future of AI in law
    *The pros and cons of using AI in marketing for legal tech
    *How legal tech companies can generate capital in a recession

    Resources:

    Watch full video here: https://youtu.be/11IG4aNlaN0.

    https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/

    https://www.law.com/legaltechnews/2023/07/05/6-legal-tech-companies-that-secured-funding-in-q2/

    https://www.law.com/legaltechnews/2023/07/06/generative-ai-is-bringing-waves-of-funding-to-legal-tech-can-it-last/

    https://www.law.com/legaltechnews/2023/07/18/harvard-launches-new-initiative-to-better-understand-and-shape-the-future-of-ai/?cmp_share

    https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech

    https://www.risingphoenix.guru/blogs/post/How-to-Grow-Your-Business-in-a-Recession-Funding-Profitability-and-Sustainability

    https://www.linkedin.com/in/stephanie-wilkins/

    Keywords:
    AI in legal tech
    AI in legal marketing
    legal tech funding
    Harvard Law School AI initiative
    pros and cons of AI in marketing
    recession-proofing your legal tech business

    Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

    How Technology and AI Have Changed Law Firm Marketing (with Steve Salkin, Editor-in-Chief of Law Journal Newsletters)

    How Technology and AI Have Changed Law Firm Marketing (with Steve Salkin, Editor-in-Chief of Law Journal Newsletters)

    In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.

    The episode covers a range of topics, including:
    *How marketing and business development should work together to drive brand recognition and revenue growth
    *Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities
    *How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases
    *The pros and cons of using AI in legal marketing

    Resources:

    Watch full video here: https://youtu.be/JYDmaO9lvts.

    https://www.risingphoenix.guru/blogs/post/marketing-isnt-sales

    https://www.risingphoenix.guru/blogs/post/6-Steps-to-a-Successful-Business-Development-Plan

    https://www.lawjournalnewsletters.com/2023/05/01/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/

    https://www.risingphoenix.guru/blogs/post/How-Law-Practice-Should-Embrace-AI

    https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/

    https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech

    https://www.linkedin.com/in/stevesalkin/

    Keywords:
    law firm growth strategies
    law firm marketing
    AI in legal marketing
    thought leadership
    marketing and business development
    client acquisition
    revenue growth

    Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

    Investing in Legal Tech (with Mike Bryant, Partner at Knox Capital)

    Investing in Legal Tech (with Mike Bryant, Partner at Knox Capital)

    In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.

    The episode covers a range of topics, including:
    *What makes legal tech such a dynamic and exciting industry for investors?
    *What is an investor really looking for to determine whether a legal tech company will be a good investment?
    *What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?
    *Why are marketing and sales strategies so important to an investor?
    *What should legal tech startups consider when choosing a financial institution to manage their business’s monetary assets?
    *Does it make sense to diversify assets across more than one financial institution? Why or why not?

    Resources:

    Watch full video here: https://youtu.be/8Nre1aQcqYE.

    https://complexdiscovery.com/sales-and-acquisitions-in-the-middle-market-partnering-between-entrepreneurs-and-private-investors/

    https://www.risingphoenix.guru/blogs/post/what-do-legal-tech-startups-really-need

    https://www.risingphoenix.guru/blogs/post/what-legal-tech-investors-really-want

    https://www.risingphoenix.guru/blogs/post/3-marketing-and-sales-considerations-for-investors-of-legal-tech

    https://www.risingphoenix.guru/blogs/post/5-questions-to-ask-before-selecting-a-financial-institution-for-your-legal-tech-startup

    https://www.linkedin.com/in/mikebryantknox/

    https://www.linkedin.com/in/melissarogozinski/

    Keywords:
    legal tech
    investing
    venture capital
    startups
    growth
    strategy
    Mike Bryant
    Knox Capital
    private equity

    Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

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