The Marketing Phoenix Podcast RPC Strategies LLC

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI.

The episode covers the following topics:
The motivation for writing this article
The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI
The conversations had behind closed doors about whose product to choose, which founder to invest angel money in, and who to promote to the C-suite
The reasons why decision makers place more value on those who create the technology versus those who teach businesses how to leverage the technology
The business value of AI
Isha's recommendation for 10 of the Top 100 in Women in Legal Tech and AI
Final thoughts on where we go from here and how to get there

Resources:
https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/
https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/
https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally
https://www.linkedin.com/in/isha-marathe-a942711b6/
https://www.linkedin.com/in/melissarogozinski/

Keywords:

women in legal tech
women in AI
generative AI
legal tech Boys' Club
thought leadership
diversity and inclusion
eDiscovery
cybersecurity
information governance
compliance
Top 100 in Legal Tech and AI

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences."

The episode covers the following topics:
The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI
The effects of this inequity, such as who is chosen to speak at conferences and who is promoted to the C-suite
Why Joy is optimistic about the future of women in legal tech and AI
The variety of skills that have been developed by women in eDiscovery that position them well as thought leaders in tech and AI
Women in tech who Joy believes would be good speakers on AI at universities/colleges, legal industry associations, law firms, legal technology firms, and as consultants to legal technology firms
The cybersecurity/information governance/compliance category and how women in this category are also thought leaders in tech and AI
How the conversation about the Top 100 in Legal Tech and AI started and how to proceed
Final thoughts on where we go from here and how to get there

Resources:
https://ediscoverytoday.com/2023/10/03/in-support-of-optimism-women-in-ediscovery-should-be-on-the-main-stage-at-ai-conferences/
https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/
https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/
https://ediscoverytoday.com/2023/10/04/on-the-main-stage-women-in-ediscovery-should-be-featured-at-ai-conferences/
https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally
https://www.linkedin.com/in/joy-holley-b3a05a8/
https://www.linkedin.com/in/melissarogozinski/

Keywords:

women in legal tech
women in AI
generative AI
legal tech Boys' Club
thought leadership
diversity and inclusion
eDiscovery
cybersecurity
information governance
compliance
Top 100 in Legal Tech and AI

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.

The episode covers the following topics:
*What is brand awareness and why is it important?
*What types of activities generate brand awareness?
*Who is responsible for brand awareness activities and results?
*What is demand generation and how does it differ from lead generation?
*What types of activities fall under demand generation?
*What is the difference between MQLs and SQLs?
*What types of activities generate qualified leads?
*What are some initial analytical signals a business should be monitoring?
*How can analytics data inform and help adjust the marketing and sales efforts of a company's growth strategies?

Resources:

Watch full video here: https://youtu.be/kcF3vAo8iG4?si=_rEfw68GJdXFB2cN

https://www.risingphoenix.guru/blogs/post/4-Seeds-of-Marketing-That-Grow-Your-Sales-Brand-Awareness-Lead-Generation-Analytics

https://www.linkedin.com/in/marthamacpherson/

https://www.linkedin.com/in/cwilsongriffin/

The episode concludes with Martha and Cheryl discussing the importance of understanding the intricate interplay between brand awareness, demand generation, lead generation, and analytics reporting within a legal tech or law firm's growth strategy.

Keywords:
legal tech marketing
law firm marketing
brand awareness
demand generation
lead generation
analytics reporting
MQLs
SQLs

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing.

The episode covers a range of topics, including:
*How AI is being used in legal tech to create efficiencies and meet client demands
*Why investors are interested in legal tech that integrates AI
*The Harvard Law School's new initiative to better understand and shape the future of AI in law
*The pros and cons of using AI in marketing for legal tech
*How legal tech companies can generate capital in a recession

Resources:

Watch full video here: https://youtu.be/11IG4aNlaN0.

https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/

https://www.law.com/legaltechnews/2023/07/05/6-legal-tech-companies-that-secured-funding-in-q2/

https://www.law.com/legaltechnews/2023/07/06/generative-ai-is-bringing-waves-of-funding-to-legal-tech-can-it-last/

https://www.law.com/legaltechnews/2023/07/18/harvard-launches-new-initiative-to-better-understand-and-shape-the-future-of-ai/?cmp_share

https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech

https://www.risingphoenix.guru/blogs/post/How-to-Grow-Your-Business-in-a-Recession-Funding-Profitability-and-Sustainability

https://www.linkedin.com/in/stephanie-wilkins/

Keywords:
AI in legal tech
AI in legal marketing
legal tech funding
Harvard Law School AI initiative
pros and cons of AI in marketing
recession-proofing your legal tech business

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.

The episode covers a range of topics, including:
*How marketing and business development should work together to drive brand recognition and revenue growth
*Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities
*How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases
*The pros and cons of using AI in legal marketing

Resources:

Watch full video here: https://youtu.be/JYDmaO9lvts.

https://www.risingphoenix.guru/blogs/post/marketing-isnt-sales

https://www.risingphoenix.guru/blogs/post/6-Steps-to-a-Successful-Business-Development-Plan

https://www.lawjournalnewsletters.com/2023/05/01/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/

https://www.risingphoenix.guru/blogs/post/How-Law-Practice-Should-Embrace-AI

https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/

https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech

https://www.linkedin.com/in/stevesalkin/

Keywords:
law firm growth strategies
law firm marketing
AI in legal marketing
thought leadership
marketing and business development
client acquisition
revenue growth

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.

In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.

The episode covers a range of topics, including:
*What makes legal tech such a dynamic and exciting industry for investors?
*What is an investor really looking for to determine whether a legal tech company will be a good investment?
*What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?
*Why are marketing and sales strategies so important to an investor?
*What should legal tech startups consider when choosing a financial institution to manage their business’s monetary assets?
*Does it make sense to diversify assets across more than one financial institution? Why or why not?

Resources:

Watch full video here: https://youtu.be/8Nre1aQcqYE.

https://complexdiscovery.com/sales-and-acquisitions-in-the-middle-market-partnering-between-entrepreneurs-and-private-investors/

https://www.risingphoenix.guru/blogs/post/what-do-legal-tech-startups-really-need

https://www.risingphoenix.guru/blogs/post/what-legal-tech-investors-really-want

https://www.risingphoenix.guru/blogs/post/3-marketing-and-sales-considerations-for-investors-of-legal-tech

https://www.risingphoenix.guru/blogs/post/5-questions-to-ask-before-selecting-a-financial-institution-for-your-legal-tech-startup

https://www.linkedin.com/in/mikebryantknox/

https://www.linkedin.com/in/melissarogozinski/

Keywords:
legal tech
investing
venture capital
startups
growth
strategy
Mike Bryant
Knox Capital
private equity

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://www.risingphoenix.guru/.