The Marketing Phoenix Podcast

RPC Strategies LLC
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Marketing Phoenix Podcast

Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. ==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it? ==>Looking to grow your revenue 15%–40% year over year—consistently? ==>Trying to stay 22%+ profitable while scaling your business? Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement. Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode! If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey. Real growth stories. Proven playbooks. No fluff. Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart. Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies. Together, let’s ignite your growth and help your business rise!

  1. How to Make Your Prospects Buy

    3D AGO

    How to Make Your Prospects Buy

    What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals. Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales process and boost conversion rates. What You’ll Learn: How to structure your CRM to improve sales focus and lead trackingPractical ways to warm up existing clients for more businessA structured cold prospecting outreach cadence that worksHow to build a Strategic Account Plan that gets attentionThe role of cross-functional collaboration in revenue growthTune in and turn preparation into profit. Keywords: Growth strategies, lead tracking, lead management and CRM  Episode Resources: How to Use an SAP to Turn the Sales Process into a Buying Process6 Ways to Leverage the Power of Process and Workflows in SalesSales EnablementB2B Product MarketingConnect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform Connect on LinkedIn RPC Strategies' Website ***DOWNLOAD FREE RESOURCES*** The Proven Sales Email Codex The AI Security Questionnaire Our Tailored Growth Services

    5 min
  2. How to Align Marketing & Sales for Scalable B2B Growth

    JUN 30

    How to Align Marketing & Sales for Scalable B2B Growth

    Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re building your go to market strategy or fine-tuning your tech stack, this episode gives you a framework to realign your teams and unlock sustainable growth. Designed for B2B leaders, legal tech innovators, and growth-focused firms, this episode equips you to move from vision to execution—without burning out your team. What You’ll Learn: The 7 most common alignment issues holding back B2B teamsWhy your CRM and website must be fully integrated for effective lead trackingHow to build a unified go to market strategy across marketing, sales, and success teamsWhy “just publishing content” doesn’t cut it without smart distributionHow to shift from feature-based messaging to solution-oriented contentThe long-game mindset needed for true alignment and lasting growthKeywords: lead tracking, go to market strategy, b2b content marketing strategy Resources: 6 Ways to Leverage the Power of Process and Workflows in Sales7 Reasons You're Not Driving Revenue10 Steps to Align Sales & MarketingConnect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform Connect on LinkedIn RPC Strategies' Website ***DOWNLOAD FREE RESOURCES*** The Proven Sales Email Codex The AI Security Questionnaire Our Tailored Growth Services

    4 min
  3. What is Sales Enablement? Strengthen Your Process to Drive Growth

    JUN 23

    What is Sales Enablement? Strengthen Your Process to Drive Growth

    Does your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski outlines a practical approach to sales enablement for B2B SaaS professionals and legal tech leaders. Instead of generic playbooks or disconnected tools, this strategy focuses on implementing systems that help teams prioritize high-value prospects and close more business. Melissa breaks down essential components of an effective sales process,  from lead qualification to discovery to optimizing deal flow, all rooted in structure, not guesswork.  What You’ll Learn: How strategic account planning improves targeting and ROIThe role of frameworks like BANT, CHAMP, and MEDDICC in qualifying leadsTips for running discovery meetings that uncover real buying signalsSigns your deal flow process is costing you salesWhy sales enablement is foundational to sustainable growthKeywords:  lead management and CRM, managing leads, growth strategies Resources discussed in episode: Sales EnablementProduct Marketing  Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform Connect on LinkedIn RPC Strategies' Website ***DOWNLOAD FREE RESOURCES*** The Proven Sales Email Codex The AI Security Questionnaire Our Tailored Growth Services

    3 min
  4. Using Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot Deals

    JUN 16

    Using Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot Deals

    Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation.  In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transformed their existing content and CRM into a strategic email campaign that drives lead conversion and client loyalty. Whether you're in legal tech, a B2B service provider, or leading growth at a law firm, you'll learn how a properly aligned buyer’s journey framework—combined with email marketing and CRM automation—can uncover new revenue from leads you thought were cold or dead. What You’ll Learn What the Buyer’s Journey really looks like (and the part most businesses forget)How to map your existing content to each stage of the journeyA 6-step framework to build an email campaign that converts cold leadsWhy CRM is essential to lead tracking, segmentation, and revenue growthCommon mistakes businesses make with email campaigns and CRMHow to align sales, marketing, and client success for sustainable growthChapters 00:13 Leveraging Website, ICPs & Content for Growth 01:30 Meeting Sofia Sprowls & Her Career Aha! 03:44 Aligning Teams to Drive Business Growth 04:30 Running the Annual RPC CRM Clean-Up 05:55 Describing the Buyer’s Journey 07:18 Showing Client Loyalty ROI in Action 08:13 Walking Through Buyer’s Journey Content Strategy 10:50 Placing Features & Benefits in the Journey 12:25 Informing the Journey with Ideal Personas 15:55 Developing Lead Nurturing Email Strategies 26:00 Using CRM to Automate Journey Workflows 35:45 Avoiding Common Buyer’s Journey Mistakes 37:40 Getting the Journey Right for the Client 40:10 Tracking KPIs for Journey Success 42:10 Driving Best-in-Class Close-Win Rates 43:03 Assigning Objectives to Every Journey Stage 44:04 Advising New Marketing & Sales Enablement Leaders Keywords email campaign, email marketing, growth marketing, managing leads Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform Connect on LinkedIn RPC Strategies' Website ***DOWNLOAD FREE RESOURCES*** The Proven Sales Email Codex The AI Security Questionnaire Our Tailored Growth Services

    46 min
  5. Email Campaigns: The Center of Gravity for Growth Marketing

    JUN 9

    Email Campaigns: The Center of Gravity for Growth Marketing

    Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone.  If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in.  In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-performing B2B growth marketing strategy. Whether you lead a legal tech company, manage business development at a law firm, or work at a marketing automation agency, this episode delivers expert advice to help you generate qualified leads, improve CRM integration, and accelerate revenue. You’ll walk away with a clear roadmap to make your email campaigns smarter, more personal, and ROI-driven—without falling into the "spray and pray" trap. What You’ll Learn Why email campaigns bridge the gap between inbound and outbound7 key steps to building high-performing email campaignsHow to use your CRM to track engagement and prioritize follow-upsThe importance of privacy law compliance (and what happens if you ignore it)How AI enhances timing, targeting, and scoring in your email strategyReal-world examples of email campaigns that convert without being “salesy”Keywords email marketing firms, marketing automation agency, growth marketing Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform Connect on LinkedIn RPC Strategies' Website ***DOWNLOAD FREE RESOURCES*** The Proven Sales Email Codex The AI Security Questionnaire Our Tailored Growth Services

    6 min
  6. What is Demand Generation?

    JUN 2

    What is Demand Generation?

    Why aren’t your leads converting? The answer might lie in how you’re generating demand. Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups. If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook. Melissa breaks down exactly what demand generation is, how it fits into a go-to-market strategy, and how to evolve beyond cold outreach and basic lead capture. What You’ll Learn: - What demand generation really means for B2B growth - Why segmentation and automation drive personalized GTM results - How to track and refine demand generation efforts using analytics - Why demand generation is critical for converting MQLs to SQLs Chapters 00:00 Intro 00:11 Why Demand Generation Matters 00:25 What Is Demand Generation? 00:39 Creating Trust Through Value 01:05 Bridging Product and Problem Awareness 01:29 Strategy, Segmentation & Precision 01:56 Tracking with Analytics 02:07 Moving Leads Through the Funnel 02:42 Who Owns Demand Gen: Sales or Marketing? 03:08 Final Takeaways on Nurturing and Growth Resources 4 Seeds of Marketing (Blog) Learn More About Demand Generation (Brochure) Growth Marketing (Brochure) Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform Connect on LinkedIn RPC Strategies' Website ***DOWNLOAD FREE RESOURCES*** The Proven Sales Email Codex The AI Security Questionnaire Our Tailored Growth Services

    4 min
  7. Why Your Leads Aren’t Converting (and What to Do About It)

    MAY 27

    Why Your Leads Aren’t Converting (and What to Do About It)

    You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting?  In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management. Most early-stage legal tech and B2B companies pour their energy (and budget) into brand awareness and lead generation—only to drop the ball once those leads come in. Sound familiar? Melissa and Martha break down why that happens, what it costs, and how to fix it. This episode explores the full go-to-market lifecycle—from generating demand to capturing leads, tracking them with precision, and maximizing every close-lost opportunity. If you're capturing leads but failing to convert them into clients, this conversation will help you rethink how your marketing and sales systems must work together to drive sustainable growth. Episode Chapters Demand Generation 01:46 Demand Generation02:13 Differentiating Demand from Lead Generation03:25 Prioritizing Demand in Early GTM Strategy04:02 Creating Demand with Content and Thought Leadership04:50 Avoiding Common Demand Generation Mistakes06:27 Conducting ICP Research to Drive Demand08:43 Shifting from Mistakes to Strategy09:42 Recognizing Founder Evolution in Legal Tech10:42 Identifying Trust Factors That Impact DemandLead Generation 11:57 Lead Generation12:07 Transitioning from Demand to Lead Generation13:32 Activating Top Lead Gen Channels and Assets16:27 Learning from a Lead Magnet Win and Fail18:52 Improving Lead Magnets with Marketing Operations20:07 Following the 10-Step Lead Gen ProcessLead Management 20:39 Lead Management21:27 Recycling Closed-Lost to Closed-Win Leads22:47 Handling Leads After a Closed-Lost Outcome23:25 Deciding Whether to Recycle a Lead24:17 Clarifying Why Companies Overlook Lead Management25:01 Launching a Closed-Lost Campaign that Worked26:02 Generating Revenue with Salty Lead Campaigns27:32 Building Resources for Lead Management Strategy29:12 Maintaining CRM Hygiene and Scoring Leads30:24 Trying One More Time for Success31:14 Scaling Lead Gen and Management Together32:42 Losing a $1M Deal to an Unexpected Competitor33:56 Converting Demand into Revenue with Lead ManagementConnect with Martha MacPherson Martha MacPherson (LinkedIn): https://www.linkedin.com/in/marthamacpherson/ Msquared Digital Marketing: https://www.linkedin.com/company/msquared-digital-marketing/ RPC Strategies' Resources https://rpcgrowthstrategies.com/lead-generation/ Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform Connect on LinkedIn RPC Strategies' Website ***DOWNLOAD FREE RESOURCES*** The Proven Sales Email Codex The AI Security Questionnaire Our Tailored Growth Services

    35 min
  8. From MQL to SQL: Smarter Lead Gen for Legal Tech Startups

    MAY 19

    From MQL to SQL: Smarter Lead Gen for Legal Tech Startups

    Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for your B2B pipeline. Catch a real-world case study from a legal tech startup that went from invisible to impactful—boosting qualified leads by 25% in just 12 months using a strategic, lead tracking approach. Episode Notes - Why MQL ≠ SQL—and why that matters for your sales team - Lead magnets that actually convert: webinars, demos, and downloads - The two-part goal of all great content - How to guide prospects through a trust-based buyer journey - Real-life case study: 25% increase in qualified leads through brand building, pre-webinar marketing, and post-webinar follow-up - How to blend thought leadership with pipeline growth Keywords growth marketing growth marketing services email marketing firms b2b lead generation companies marketing ops digital marketing specialist b2b content marketing strategy marketing automation agency b2b demand generation b2b branding creative marketing growth strategies b2b tech b2b tech marketing Episode Collateral Lead Generation (Case Study) Connect with The Marketing Phoenix Podcast Subscribe on Your Favorite Podcast Platform Connect on LinkedIn RPC Strategies' Website ***DOWNLOAD FREE RESOURCES*** The Proven Sales Email Codex The AI Security Questionnaire Our Tailored Growth Services

    4 min
See All (35)

Ratings & Reviews

5
out of 5
2 Ratings

About

Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. ==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it? ==>Looking to grow your revenue 15%–40% year over year—consistently? ==>Trying to stay 22%+ profitable while scaling your business? Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement. Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode! If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey. Real growth stories. Proven playbooks. No fluff. Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart. Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies. Together, let’s ignite your growth and help your business rise!

Information

  • Creator
    RPC Strategies LLC
  • Years Active
    2023 - 2025
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © 2025 The Marketing Phoenix Podcast
  • Show Website
    The Marketing Phoenix Podcast

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada