30 episodes

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

The Marketing Playbook with Mark Friedma‪n‬ Mark Friedman

    • Marketing
    • 5.0 • 47 Ratings

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

    Chloe Songer and Stuart Ahlum – Co-Founders of Thousand Fell

    Chloe Songer and Stuart Ahlum – Co-Founders of Thousand Fell

    Chloe Songer and Stuart Ahlum, the Co-Founders of Thousand Fell, add their page to the Marketing Playbook. Hear how to learn from some of the top retailers and CPG companies, surround yourself with great people as soon as you can, tell your brand story to the consumer, how Chloe and Stuart met in China, and what she learned from the GAP training program. Connect with Chloe and Stuart at ThousandFell.com and on Instagram at @Thousand_Fell, @ChloaMarie, and @StuartAhlum

    • 45 min
    Lucille DeHart – Senior Marketing and Branding Executive

    Lucille DeHart – Senior Marketing and Branding Executive

    Lucille DeHart, the Senior Marketing and Branding Executive, adds her page to the Marketing Playbook. Hear how to learn from your mistakes, nail the pre-meet, measure success, Lucille's lessons from working at Polo Ralph Lauren and Bed Bath and Beyond, and what she learned going to malls as a kid. Connect with Lucille on LinkedIn and at MKTmarketingServices.com

    • 43 min
    Matt Blumberg – Co-Founder and CEO of Bolster

    Matt Blumberg – Co-Founder and CEO of Bolster

    Matt Blumberg, the Co-Founder and Chief Executive Officer of Bolster, adds his page to the Marketing Playbook. Hear how to create an outstanding company culture, learn from your mistakes and stay positive, clearly communicate the problem you solve, lessons from his book Startup CEO and successful exit Return Path, and the important technology he was tasked with building in 2020. Connect with Matt on LinkedIn, Twitter at @MattBlumberg, and StartupCEO.com

    • 41 min
    Sucharita Kodali – VP, Principal Analyst at Forrester

    Sucharita Kodali – VP, Principal Analyst at Forrester

    Sucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita’s experience starting her career at Disney and Saks Fifth Avenue. Connect with Sucharita on Twitter at @SMulpuru and on LinkedIn

    • 38 min
    Craig Brommers – CMO of American Eagle Outfitters

    Craig Brommers – CMO of American Eagle Outfitters

    Craig Brommers, the Chief Marketing Officer of American Eagle Outfitters, adds his page to the Marketing Playbook. Hear how to practice kindness, maintain healthy tension between marketing and product teams, use data to make actionable decisions, the lessons Craig has learned in CMO and senior marketing roles throughout the fashion industry, and his once-in-a-lifetime experience at the 2008 Beijing Olympics. Connect with Craig on LinkedIn

    • 44 min
    Rodney Woodruff – VP, Engineering at WW

    Rodney Woodruff – VP, Engineering at WW

    Rodney Woodruff, the VP, Engineering at WW, adds his page to the Marketing Playbook. Hear how to embrace mistakes, decide whether to build or buy tech solutions, find answers to any problem, practice empathy with your team, and what Rodney learned from growing up with 15 siblings. Connect with Rodney on LinkedIn

    • 44 min

Customer Reviews

5.0 out of 5
47 Ratings

47 Ratings

Bobbi-in-the-hole ,

Efficient, Entertaining, Useful

Mark keeps the conversation moving and the information coming

all-amanda ,

Informative without the Fluff

There are so many podcasts on the market, it’s sometimes tough to sift through the noise - but I’m glad I landed here! Mark’s episodes with C-level executives in the DTC Retail and SaaS space highlight trends in the industry while sharing a glimpse into The Who behind the How.

SaaSGuy87 ,

Relevant and actionable

As someone who is passionate about marketing, tech and retail this is one of the best podcasts out there. Extremely informative with great guests from both the technology and retail side of the business. I look forward to learning more from future guests!

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