62 episodes

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

The Marketing Playbook with Mark Friedman Mark Friedman

    • Business
    • 5.0 • 51 Ratings

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

    Max Branstetter - Founder and Podcast Producer at MaxPodcasting

    Max Branstetter - Founder and Podcast Producer at MaxPodcasting

    Max Branstetter, the Founder and Podcast Producer at MaxPodcasting, adds his page to the Marketing Playbook. Hear how to take time to prepare and plan, cultivate relationships, explore interests and start creating content, Max's top podcasting tips, and his personal favorite episodes of the Wild Business Growth Podcast. Connect with Max at MaxPodcasting.com

    • 42 min
    Scott Hilton - CEO of Wonder

    Scott Hilton - CEO of Wonder

    Scott Hilton, the Chief Executive Officer of Wonder, adds his page to the Marketing Playbook. Hear how to capitalize on opportunities, aggressively seek out customer feedback, push yourself to take some reasonable risks, what it's like working with Marc Lore, and what he learned from his family clothing stores. Connect with Scott at Wonder.com and LinkedIn

    • 45 min
    Kyle Widrick - Founder and CEO of Win Brands Group

    Kyle Widrick - Founder and CEO of Win Brands Group

    Kyle Widrick, the Founder and Chief Executive Officer of Win Brands Group, adds his page to the Marketing Playbook. Hear how to plan for the future, establish a playbook up front, invest in people, the various jobs Kyle had as a teen, and what he learned from Chris Burch. Connect with Kyle at WinBG.com and social media @KyleWidrick

    • 37 min
    Bill Adler - Co-Founder, CEO, and President of True Fit

    Bill Adler - Co-Founder, CEO, and President of True Fit

    Bill Adler, the Co-Founder, Chief Executive Officer, and President of True Fit, adds his page to the Marketing Playbook. Hear how to be clear about the problem you're trying to solve, stay disciplined and focused on your core product and competency, measure your ROI in a clear and concise manner, what Bill learned working at Timberland, and his advice for early-stage entrepreneurs. Connect with Bill at TrueFit.com

    • 42 min
    William Harris - Founder and CEO of Elumynt

    William Harris - Founder and CEO of Elumynt

    William Harris, the Founder and Chief Executive Officer of Elumynt, adds his page to the Marketing Playbook. Hear how to maintain a reasonable work-life balance, identify key metrics and measures, make time for compelling content, William's thoughts on TikTok advertising, and his previous career as a nurse. Connect with William on LinkedIn @WMHarris and Twitter @WMHarris101

    • 41 min
    Alan Kraft - Founder and Chief Revenue Officer of Media Horizons

    Alan Kraft - Founder and Chief Revenue Officer of Media Horizons

    Alan Kraft, the Founder and Chief Revenue Officer of Media Horizons, adds his page to the Marketing Playbook. Hear how to be flexible and evolve, disconnect from your business, test new marketing channels, how Alan started Media Horizons in 1988, and his trips to 9 Super Bowls. Connect with Alan on LinkedIn

    • 40 min

Customer Reviews

5.0 out of 5
51 Ratings

51 Ratings

Chris R Abbott ,

Love the content!

As someone who’s new to eCommerce, I love the conversational structure to Mark’s podcast. Always come away with something I can implement as well with his 3 takeaways at the end!

Bobbi-in-the-hole ,

Efficient, Entertaining, Useful

Mark keeps the conversation moving and the information coming

all-amanda ,

Informative without the Fluff

There are so many podcasts on the market, it’s sometimes tough to sift through the noise - but I’m glad I landed here! Mark’s episodes with C-level executives in the DTC Retail and SaaS space highlight trends in the industry while sharing a glimpse into The Who behind the How.

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