The Marketing Playbook with Mark Friedman

Mark Friedman
  • 5.0 (66)
  • MARKETING
  • UPDATED MONTHLY
The Marketing Playbook with Mark Friedman

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

  1. Ned MacPherson - Chief Growth Officer of Power Digital

    2 DAYS AGO

    Ned MacPherson - Chief Growth Officer of Power Digital

    Ned MacPherson, the Chief Growth Officer of Power Digital, adds his page to the Marketing Playbook. Hear how to take advantage of the opportunity to sell your business, how to understand your finances, how to experiment & measure your marketing results, how Ned sold Endrock Growth & Analytics to Power Digital, and the aspects of starting a business that are harder than expected. Connect with Ned at PowerDigitalMarketing.com and on LinkedIn

    39 min
  2. Scott Perry - VP of Strategic Marketing at Worldwide Golf Shops

    12/19/2024

    Scott Perry - VP of Strategic Marketing at Worldwide Golf Shops

    Scott Perry, the Vice President of Strategic Marketing at Worldwide Golf Shops, adds his page to the Marketing Playbook. Hear why you must have a data strategy if you have a retail business, how to make sure your loyalty program has a positive ROI, how to test marketing channels & tactics, Scott’s entrepreneurial background in the furniture business, and how comic book ads inspired his career. Connect with Scott at ScottPerry.com

    33 min
  3. Nik Sharma - Founder & CEO of Sharma Brands

    12/05/2024

    Nik Sharma - Founder & CEO of Sharma Brands

    Nik Sharma, the Founder & Chief Executive Officer of Sharma Brands, adds his page to the Marketing Playbook. Hear why you have to give something to get something, why you should reposition instead of rebrand, how to take a full-funnel approach to marketing, how Nik became The DTC Guy, and his lessons from growing Hint Water and marketing with Snapchat Geofilters. Connect with Nik at Nik.co and on X @MrSharma

    36 min
  4. David Cost - VP of Digital and eCommerce at Rainbow Apparel Co

    11/21/2024

    David Cost - VP of Digital and eCommerce at Rainbow Apparel Co

    David Cost, the Vice President of Digital and eCommerce at Rainbow Apparel Co, adds his page to the Marketing Playbook. Hear why it takes time to build a great team, why replatforming is not for the faint of heart, how to give your customers a consistent experience, the 3 long stints of David’s career, and what he learned from the world of technology consulting. Connect with David at RainbowShops.com and on LinkedIn

    36 min
  5. Josh Golden - CMO of Quad

    11/06/2024

    Josh Golden - CMO of Quad

    Josh Golden, the Chief Marketing Officer of Quad, adds his page to the Marketing Playbook. Hear how to find great talent, tell an engaging story, be transformative, make the jump from the agency world to the brand-side, and what Josh learned from his father’s time leading marketing for Crayola. Connect with Josh at Quad.com and on LinkedIn

    39 min
  6. Alex Faherty - Co-Founder & CEO of Faherty

    10/24/2024

    Alex Faherty - Co-Founder & CEO of Faherty

    Alex Faherty, the Co-Founder & Chief Executive Officer of Faherty, adds his page to the Marketing Playbook. Hear why you should speak to fellow entrepreneurs who have been there before, how to admit when something’s not working and try something else, how to find a way to stand out, the brilliant strategy behind Faherty’s retail store locations, and the work dynamic between Alex, his twin brother Mike, and wife Kerry. Connect with Alex at FahertyBrand.com and on LinkedIn

    36 min
  7. Jonathan Packer - Co-Founder of G.O.A.T. Foods

    10/02/2024

    Jonathan Packer - Co-Founder of G.O.A.T. Foods

    Jonathan Packer, the Co-Founder of G.O.A.T. Foods, adds his page to the Marketing Playbook. Hear why you should get foundational finance experience, how to find your hook, how to leverage the best-in-class digital providers, the family businesses close to Jonathan’s heart, and what he learned from his previous life in the accounting world. Connect with Jonathan on LinkedIn

    32 min
  8. Donna Belardi - Chairman and CEO of Belardi Wong

    09/19/2024

    Donna Belardi - Chairman and CEO of Belardi Wong

    Donna Belardi, the Chairman and CEO of Belardi Wong, adds her page to the Marketing Playbook. Hear why direct mail and catalogs are not dead, how to start your own business, why networking is a two-way street, how Donna fell in love with marketing, and the backpacking Eurotrip that changed her life. Connect with Donna on LinkedIn

    38 min
See All (113)

5
out of 5
66 Ratings

About

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

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