86 episodes

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

The Marketing Playbook with Mark Friedman Mark Friedman

    • Marketing
    • 5.0 • 60 Ratings

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

    Andrea Moore - Chief Digital Officer of NEST New York

    Andrea Moore - Chief Digital Officer of NEST New York

    Andrea Moore, the Chief Digital officer of NEST New York, adds her page to the Marketing Playbook. Hear how to build and maintain your network, let the customer shop where they want to, use the tools you already have better than you're using them today, transition from interim to full-time leader, and Andrea’s lessons from vastly different industries. Connect with Andrea on LinkedIn

    • 40 min
    Sheryl Clark - President and CEO of Boston Proper

    Sheryl Clark - President and CEO of Boston Proper

    Sheryl Clark, the President and Chief Executive Officer of Boston Proper, adds her page to the Marketing Playbook. Hear how to understand the numbers, use acquisitions as learning experiences, listen to offers from recruiters, the top lessons Sheryl has learned in the fashion industry, and how she navigated initial pressure from her parents to go in a different direction. Connect with Sheryl on LinkedIn

    • 37 min
    Maryssa Miller - Chief Product Officer of Mint House

    Maryssa Miller - Chief Product Officer of Mint House

    Maryssa Miller, the Chief Product Officer of Mint House, adds her page to the Marketing Playbook. Hear why your skills are more important than the vertical you're in, whether to get a graduate degree, how to understand what goes into the other side's decisions, why Maryssa has always enjoyed reading and learning, and the story of her entrepreneur mother and rocket scientist father. Connect with Maryssa on LinkedIn

    • 35 min
    Gary Vaynerchuk - Chairman of VaynerX

    Gary Vaynerchuk - Chairman of VaynerX

    Gary Vaynerchuk, the Chairman of VaynerX, Chief Executive Officer of VaynerMedia, and Serial Entrepreneur, adds his page to the Marketing Playbook. Hear how to focus on what's good, be accountable for the things you do and don't do, learn valuable lessons from your experiences, Gary’s journey towards buying the New York Jets, and the lessons he learned from an early age thanks to selling trading cards and growing his family wine business. Connect with Gary on social media @GaryVee

    • 31 min
    Jenna Posner - Chief Digital Officer of Solo Brands

    Jenna Posner - Chief Digital Officer of Solo Brands

    Jenna Posner, the Chief Digital Officer of Solo Brands, adds her page to the Marketing Playbook. Hear how to advocate for yourself, invest in brand awareness, understand how buyers and sellers make their decisions, Jenna's thoughts on AI (artificial intelligence) in retail, and her professional rugby career. Connect with Jenna on LinkedIn

    • 43 min
    Chad Stark - CEO of STARK

    Chad Stark - CEO of STARK

    Chad Stark, the Chief Executive Officer of STARK, Co-Founder of Ashley Stark Home, and President of The House of Scalamandré, adds his page to the Marketing Playbook. Hear how to lead with authenticity and empathy, learn from your mistakes and failures, create a business roadmap, Chad’s approach to running his 3rd-generation family business, and what he learned from DJing in college. Connect with Chad on LinkedIn

    • 32 min

Customer Reviews

5.0 out of 5
60 Ratings

60 Ratings

pilotfamilyy ,

Ken Pilot

Always enjoyable and great content!

MojoFan1 ,

Great interview!

The Marketing Playbook has given me so many great insights about business and marketing. The Gary Vee interview was particularly interesting to me because of Gary’s connections to New Jersey and baseball cards! Way to go Mark!

ASobering ,

Ready, Set, Hike! 🏈

It’s obvious Mark puts extraordinary effort into every single episode of The Marketing Playbook. What makes this show a true standout is the quality of the guests, the stories they tell, and the actionable tactics they bring to the table. Mark finds speakers that truly care about being the best of the best in DTC marketing, and each guest shares insights that only a true practitioner can unearth. Don't miss it!

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