475 episodes

Welcome to the Marketing Secrets podcast!

This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  

Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. 

Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

The Marketing Secrets Show Russell Brunson

    • Business
    • 4.8 • 589 Ratings

Welcome to the Marketing Secrets podcast!

This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  

Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. 

Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

    Funnel Hacking Live 2021 - Day #1 Recap

    Funnel Hacking Live 2021 - Day #1 Recap

    Russell goes on a deep dive, explaining all the fun things that went on behind the scenes of the first day of this year's Funnel Hacking Live event!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. It's been a little while since I've talked to you personally. That's not completely true. You guys have been listening to some of the Traffic Secrets episodes over the last few weeks, but right now I'm recording this episode about two weeks after Funnel Hacking Live 2021 is over. And I wanted to share some of the thoughts, some of the behind the scenes, some of the craziness and chaos that happened, and how we pulled off the biggest events since the coronavirus has hit inside of our industry. So with that said, I'll queue up the theme song. When I get back, we'll hang out and talk about the event.
    All right. So first off for those who came to Funnel Hacking Live that was so much fun. Thank you for coming, for participating, for playing all out. Folks who weren't able to come, but watched from home, thank you as well for participating. I hope you guys enjoyed it. It was really cool. This is our first year ever doing a hybrid where we were going to have people in person and at home. And honestly, I've never told anybody this, but about 30 days before Funnel Hacking Live actually happened, we had to make the decision if it was going to happen. And it's one of those weird meetings where it's like, "Do we do this? Or do we not?" Because COVID numbers are spiking and all sorts of like just the chaos and just all the things that were happening. And we had to basically put down a down payment on Hogwarts because yes, we rented Hogwarts for the inner circle and two comma club winners. And so that was like the drop dead. We have to write a check right now for, I don't know how much it was, quarter million dollars or whatever it was for Hogwarts.
    "Are we do this or not because there's no way to get this money back if we decide to not do Funnel Hacking Live," and I was like, "Wait, we may not be doing Funnel Hacking Live?" And they're like, "Well, this is the last shot to change it." I'm like, "Ah." So there's all the fear behind that. So finally, I was like, "All right, we're doing it. Put the money down. This is happening." As we got closer to the event, one of my kids got COVID at school and we're like, "Oh no," because I was like, "I don't really care. I'm not too nervous about getting COVID." Other than if I get COVID during the event, like that would be tragic, right? Like everyone's coming to hear me talk about funnels and stuff. And if I'm not there, I can't speak. Or are people can get on stage and get their pictures with me or all the different things. Give their awards on stage and it could have ruined the whole event for so many people who'd put it in life savings for some people to come and travel here and to be part of this thing.
    I got really, really nervous and so I started doing everything you can dream of to protect myself and my health. I was taking every pill and powder you can dream of. I had my natural path coming and doing I.V. drips throughout the day, so I'm working while I've got bags of stuff, hooked to all my veins and all the chaos to try to make sure that we could stay healthy for the event. We also normally fly commercial there, but I was like, "Anything I can do to minimize my exposure until the event happens the better." So we flew private out there and we got to FHL and we got their day earlier than I normally do, which was actually really nice. A chance to get to see everything and watch things get set up. You could tell there was something about year that was just different. The energy in the hallways. And you saw people was just, you could tell people missed being around each other and missed networking and all tha

    • 15 min
    How to Infiltrate Your Dream 100! (TS)

    How to Infiltrate Your Dream 100! (TS)

    Enjoy another awesome episode from the Traffic Secrets book launch podcast.
    Want your Dream influencers to start promoting you, your business, and your products? It took Russell a decade of relationship building to get some of his biggest influencers. But now he's figured out the FORMULA. You'll learn...
    Why building a platform is the BEST way to infiltrate your Dream 100. How to choose what TYPE of platform you should build. Why you should publish NEW CONTENT every single day for an entire year. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    Hey everybody, this is Russell. Welcome back to our fun hangout time in quarantine, every single day. I am trying to set up, I'm sitting in a different spot, so I can actually sit in a chair today, because the last two weeks I've been sitting on the floor and my legs are burning. So we're hanging out a little differently. Hopefully this still works and you guys can all hear me. And right now, we are live on Facebook and Instagram, and I'm excited to be hanging out with you guys today. So, it is Friday. We are a couple of weeks into this whole crazy quarantine now. I think I told you guys, Boise officially got locked down a couple of days ago, which is good for you guys. Means we all get to hang out more often here, and we're going to start sharing more things from the books.
    And I'm curious, how many guys have had a chance to listen to the entire audiobook? I know that the new Traffic Secrets book doesn't actually ship until May fifth, but the audio book is available. I sat in a theater, or studio actually, for seven days. It took me three days to read the Traffic Secrets book, two days to read the DotCom Secrets, and two days read the Expert Secrets book. I got audiobooks done of all three of the new updated versions, but curious how many guys actually had a chance to listen to the whole thing? I know a bunch of guys were like, "I'm going to buy it. I'm going to get the audio book, and I'm going to listen to the whole thing before tomorrow." So hopefully a bunch of you guys had a chance to listen to it, which would be really fun. So, all right, Chris Baden said, "Me." All right, so, good.
    If not, it's time to... What are you guys doing? We're sitting around doing nothing anyway. Might as well be listening to sharpen your saw, sharpen your mind, and getting prepared for what's coming next. So, Austin said, "Russell, BJJ or wrestling?" Come on, now. Wrestling is the greatest sport of all time, but BJJ is number two. So, it is good. All right, are you guys excited for today, I'm going to read some more of the book. In fact, we are finishing up section number one today, here inside Traffic Secrets. I'm going to open this thing up. And this is the box set, this is the trilogy. And it's funny, I sent this to Liz Benny, a picture. I'm like, "This is the trilogy." And she's like, "Russell, there's four books. A trilogy only has three." And I was like, "Crap."
    Well, I'm like, "This is the trilogy, and this is the workbook that goes with the trilogy. So there's four books in a trilogy." I don't know. "Trilogy" sounds cooler. So, there you go. And check this out, if you see the book... Can you guys see the box set? It's really cool. It says, "The Secrets Trilogy by Russell Brunson." On the back, it's got the Dotcom Secrets is the framework, Expert Secrets is the fire, Traffic Secrets is the fuel, and then Unlock Secrets is your playbook. And then this side is a quote, I don't know, it might be backwards for you guys. It says "You're just one funnel away," and then a quote from Garrett White says, "The life you want, the marriage you want, and the family want are going to be fueled by the businesses you build." And so that's kind of what's in the box set. All right. Let's open this up.
    We're going back in Traffic S

    • 20 min
    The Follow-Up Funnel (Where Money Is ACTUALLY Made!) (TS)

    The Follow-Up Funnel (Where Money Is ACTUALLY Made!) (TS)

    Enjoy another awesome episode from the Traffic Secrets book launch podcast.
    Want to exponentially increase how much money you make on every new lead? Well... for every $1 Russell makes on the front-end funnel, he makes $16 with his follow-up funnel over the next 30 days. On this episode, you're going to learn...
    Why you should be willing to spend up to $3 to acquire a new lead (IF you have a follow-up funnel). The 3 closes that every sales page MUST have. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    Hey everybody, what's going on? This is Russell. Welcome back to our time. We get to hang out every single day and talk about traffic and funnels and all the good things. Grateful to be here with you all today. While people are getting on, just want to check-in and see how everyone's doing during this time of quarantine. Are you sharpening your saw? Are you perfecting your business, yourself, your skillset? Or you've been Netflixing and binging? Or are you doing both? We got Netflix and binge, or funnel flicks and builds, you can do either one of the two. Now it's been fun. We've been doing a lot of publishing, a lot of writing, a lot of working, getting stuff done, prepared, driving a lot of traffic. It's been a fun two weeks while we're sitting here in our houses, and hopefully you guys are all taking advantage of it.
    But at the same time, I'm not going to lie, my wife and my kids and I have been doing some Netflix and chill as well. We've been watching The Avengers or the Marvel entire series from the very beginning in chronological order. So we started with Captain America, which took place in the '40s, then Captain Marvel, which was the '90s. And then from there, it was Iron Man and then the Incredible Hulk, which by the way was the worst of all superhero movies ever. So we had to watch it, because it's in order. Then we watched Iron Man part two last night and then today we're going to go and watch the first Thor, so that's what we've been doing. But it's all preparing for something very important, which is Avengers Infinity War and Endgame, where those of you who might be superhero nerds, this is where Thanos comes with the glove and he snaps his fingers and half the world disappears, which has to do a lot with this book right here that we've been reading, Traffic Secrets.
    So that's why I'm sure you guys have as well. The good news though, is that just like the way that in Endgame, they beat Thanos, Iron Man gets his own glove and that's how he ends up winning. So, this glove right here is the equivalent of the Traffic Secrets book, this is Zuckerberg and the coronavirus. So anyway, I kind of geeked out and embarrassed myself in front of everybody. You guys are here, you guys ready to have some fun? All right. All right. Well, I'm excited. So, we've been talking about Traffic Secrets book. If you don't have your copy yet, what are you waiting for? Do you hate money? Do you hate traffic? Do you hate changing the lives of your future dream customers? If so, then don't get the book. But if you like money and you want to grow your company and you want to change lives of your dream customers, you should go to trafficsecrets.com. And there's the page back here, where you can go and you can get a copy of the book.
    So the headline says, the new free books shows 20 plus virtually unknown secrets to get tons of traffic to any website or funnel. And for those of you guys who are like “I don't have a website or funnel, but I'm a YouTuber”, it'll help you grow your YouTube channel. If you're like, I don't have a website or funnel but I want to be an Instagram influencer, it'll help you grow Instagram following, your Facebook following, your TikTok. It can build your following. Any reason why you need traffic, that's what this book is for. If you wa

    • 24 min
    How To OWN Your Traffic (AKA Build Your Own List!) (TS)

    How To OWN Your Traffic (AKA Build Your Own List!) (TS)

    Enjoy another awesome episode from the Traffic Secrets book launch podcast.
    Want FULL ACCESS to your dream customers? What if you didn't need permission from Facebook or Google to talk to your dream customers? On this episode, you'll learn...
    Why your email list should be your NUMBER ONE growth metric. How Russell made his first $70 by building an email list illegally. How to convert ANY website visitor into traffic that you OWN and never have to pay for again. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    What's up everybody. This is Russell Brunson. Welcome back to our chance every day where we get to hangout and talk about traffic and funnels and all of the fun things. Excited to be with you guys here today. It's actually kind of cool be in this whole quarantine thing. Where outside everything looks normal and it's this weird, eerie feeling. But then inside we can hangout and be with our family, our friends, we can go live, we can share thoughts, ideas. I think this has been a really cool time for so many people to start sharpening their saw, and starting to get smarter and better about what they're doing and why their doing it and how they're doing it and all kind of stuff.
    So I'm excited to be here with you guys today. We're going to be talking more about traffic secrets. Today we're going to be covering the third type of traffic. Yesterday we talked about the first two types of traffic. Traffic that you control, traffic that you earned and then today we're talking about the third type, which is traffic that you... you guys know what it is? Traffic that you own. That's the best kind of traffic. So we're going to be going to that in here a few seconds.
    But while we're waiting for everybody to jump on and get here, I want to make sure you guys know that we're in the middle of the traffic series book launch, which is kind of fun. We've been selling books like crazy. This is the highest numbering funnel we've done so far. So for my funnel hackers, if you're going through the funnel make sure to buy slowly and watch the process and see what's happening and why it's happening because it's doing really, really well. You can go to trafficsecrets.com. This is it right here. There's the video. In fact, you watch the video, I'm very proud of the video, hopefully you'll learn some stuff just from watching that. You can see the offers, you can buy the book for free, just cover shipping and handling, it's 9.95 shipping in the U.S., a little bit more internationally, but you can go get that there.
    Scroll down you can see the sales pitch. This is a chance, look at what I'm doing, you guys. I spent two years writing the book and about the same amount of time brainstorming this funnel and getting it live and ready. It is over 20,000 books sold and it's kept a $63 average cart value, which is insane. Especially knowing that a lot of you guys are my funnel hackers. You're like, "I bough the book six times. I want to get everybody's bonuses."
    With that said, to be able to keep the average cart value that high I would say the real average cart value, if I were to pull out all the duplicates, the average is probably 80 plus dollars, which is insane. Most book funnels are 20 to 30 bucks max. The funnels are awesome, so make sure to go watch it, buy slowly, learn some stuff while you're doing it. You just go to trafficsecrets.com.
    For those of you that are extra bored, especially if you're bored with your kids, right here is funnelflix.com. And if you go to funnelflix.com, you can get a free premiere week. Which basically you go in there, and you get a bunch of video for free. Including the very first one, which is from, I don't know if you can see it right there, that is Frank Kern... this is Frank Kern right here. He spoke at Funnel Hacking Live. Nobody knew

    • 31 min
    Attract Your Dream Customers RIGHT NOW (And In The Future)! (TS)

    Attract Your Dream Customers RIGHT NOW (And In The Future)! (TS)

    Enjoy another awesome episode from the Traffic Secrets book launch podcast.
    Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you...
    Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day.
    Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing.
    I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you.
    Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day.
    One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that.
    As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun.
    Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy.
    I think this is the time for all of us to start sharpening our saws. You look at t

    • 21 min
    Hook, Story, Offer (and the Attractive Character) (TS)

    Hook, Story, Offer (and the Attractive Character) (TS)

    Here is another awesome episode from the Traffic Secrets book launch podcast.
    Want to know how to grab (and KEEP) your customers' attention, and draw them into your world? On this episode, Russell shares:
    The 3-part method to crafting a high-converting sales funnel. How Natalie Hodson used this method to sell 120K copies of her book! How to use this SAME method to attract and convert your dream customers, no matter where they're coming from! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here!
    Hit me up on IG! @russellbrunson
    Text Me! 208-231-3797
    Join my newsletter at marketingsecrets.com
    ClubHouseWithRussell.com
    ---Transcript---
    Hey everybody. This is Russell. Welcome back to wherever you're hanging out with me at. We've got Instagram. We've got Facebook going right now. And I am home during week number two of our quarantine. And I'm guessing a lot of you guys are as well. And so while we're sitting here, trying to figure out what to do, I figured this is a good time to start talking more about traffic. So hopefully, you guys are all excited and pumped for that. Anyway, excited to be here with you guys today. And it's interesting, as we were talking this morning as a team, and we started talking about all the fears. There are obviously a lot of fears, right now, happening in society and the economy and things like that. It's like, "Well, how do we protect ourselves? How do we create a life preserver around our company? What does it look like? What does that need to be?" And honestly, the biggest, most important life preserver you can create for your company is getting customers. That is your life preserver, especially in times right now, where so many companies aren't able to get customers. That's why the economy's failing, why businesses are failing is because they can't get customers.
    And so I figured, from now until the next, I don't know, two or three weeks, two or three months, I'm going to be talking about this like crazy with you guys. How do we get customers? How do we get customers? Because it's the thing that we all need right now. It's the safety net we need to protect ourselves and to protect our businesses. And so that's kind of the game plan. So with that said, you guys excited if we go jump back into Traffic Secrets book some more? First off, thank you so much for all you guys. Obviously, we launched this Traffic Secrets book in the middle of chaos, and the books are selling like crazy. And so I want to thank you guys so much for doing that. That's exciting. Tom Greece said, "We are pregnant, and the next generation funnel hackers are on the way." Congratulations, Tom. We got funnel hacking babies coming. I love it. Oh, I heard the prediction is that after this whole everyone's quarantine come down, there's going to be a whole bunch of babies popping up nine months later. And the hospitals are going to be overwhelmed with that. So good thing they're preparing now, I guess.
    Anyway, so I want to jump into this next section here of Traffic Secrets with you guys. So if you have been, obviously, the books don't ship until May 5th, but tons of you guys have been, told me you got the audio book, which is awesome. If you've been listening to all of the things, today we're going to be jumping into secret number three, which is by far the most, probably one of, if not the most, important secrets in the entire book, which I'm excited for you guys to get into. So things we've covered so far. Secret number one, we talked about who is your dream customer and really getting a deep understanding of them. Are they moving towards pleasure or away from pain? Are they a searcher? Are they a scroller? Getting deep into their mindsets so we understand them because if we understand who they are, then we can understand secret number two, which is where are they actually hiding. Where are they congregating online? Where is the existing streams of traffic happening? So we can go, we can find thos

    • 22 min

Customer Reviews

4.8 out of 5
589 Ratings

589 Ratings

Chelsea12846 ,

Love

Love this podcast! I was completely new to the marketing world when I started listening to this and I’ve learned SO much! I even was able to find my spark and my fire behind doing what I do while listening to this. Thank you, Russell. Every episode I learn something new and exciting!

Clarisse Gomez ,

Awesome Podcast!!!

Russell, host of the Marketing Secrets podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Lollipopsjuijkonmk ,

I love Marketing Secrets!!!

Russell has changed my business life. I wouldn’t have known where to start or what to do without this podcast. I love the stories of his success and failures. He’s very real and makes me feel like I can really build a two comma funnel.

Yvette Jett Reynolds

Top Podcasts In Business

You Might Also Like

More by Russell Brunson