The Marketing Share Alec Cheung & Barb VanSomeren

What exactly does a Creative Director do? And when should I consider hiring a marketing agency? In this episode, we get answers to these questions from Matt Kuttan, a creative director who has worked at many top marketing agencies and on a number of well-known brands. Matt discusses the Chief Creative Officer role and how marketing agencies have changed over the years. He explains a key industry shift that has kept agencies competitive and adaptable. He also shares his thoughts on how AI has ...

Should I hire a good writer who can learn my industry, or turn an industry expert into a good writer? This is a common question many marketers face. In this episode, Janine Kalbach, owner of WriteRN, shares her insights on writing and marketing, particularly in specialized industries like hers (healthcare). Janine discusses her unique background as a nurse turned writer and the journey that led her to start her own content marketing agency. She explains why industry specialization in writing ...

One of the big draws to working at an early stage startup is getting to build the marketing function from ground zero. However, the challenges are also significant. Competition is high, awareness is low, and winning often depends on a few good moves and the right focus. In this installment of our Marketing Leader Series, we speak with Mike Harmon, a 4X founding-level marketer at venture-backed companies. MIke shares his perspective on how best to generate marketing traction early on. Mike tal...

This February 2024, Google (and Yahoo) will be implementing changes that affect email deliverability, especially to personal accounts. While B2B users won't be quite as impacted, these changes are good indicators of how large email providers continue to work to reduce spam. To help marketing leaders understand the impact of these changes on outbound marketing and how best practices should be updated, we bring back to The Marketing Share our previous emai marketing expert, Brandon Turnbull of ...

Managing a department requires more than broad functional or technical knowledge. You also need to convey intangible qualities such as leadership, authority, and influence. These often get described as “having executive presence.” However, what does this term really mean and how do you know if you have it? If you don't, how can you work to improve your executive presence? This episode’s guest is Drew Saur, an executive career coach who has developed a concrete definition of what executive pre...

Few leaders would argue the value of having a strong brand. Yet for CMOs, tying brand investment to performance has always been a challenge. We have used measures like aided and unaided awareness, but these can feel soft and at odds with the ground level priorities of an organization. Plus, many companies with low overall awareness have strong businesses, especially in niche markets. So, how can we improve the tracking and measurement of brand? In this second of two episodes on brand an...