77 episodes

The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be.

Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) along with producer Jared Walls (Stirista’s content strategist, also a standup comic), promise an engaging conversation with leaders of a variety of industries and brands.

If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

The Marketing Stir The Marketing Stir

    • Business
    • 5.0 • 10 Ratings

The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be.

Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) along with producer Jared Walls (Stirista’s content strategist, also a standup comic), promise an engaging conversation with leaders of a variety of industries and brands.

If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

    Vijay Ramachandran (Pitney Bowes) - Hockey Stick Growth Curve

    Vijay Ramachandran (Pitney Bowes) - Hockey Stick Growth Curve

    Vijay Ramachandran, Vice President of Marketing Strategy and Planning at Pitney Bowes, discusses the challenges of developing marketing strategies for a company that’s been around for a century. He offers insight into an industry that operates in both the physical and digital worlds, as well as how to prospect without coming off like a carnival barker. Ajay raises funds for a good cause, and Vincent is excited about Vegas.

    • 51 min
    Kelley Michalik (Alight) - Soup to Nuts

    Kelley Michalik (Alight) - Soup to Nuts

    Kelley Michalik, Chief Marketing Officer at Alight Solutions, details her journey with the company and how her role enables a mindset for reinvention. She also shares her surprising response to when someone gets her name wrong in an email. Ajay has a customer service nightmare, and Vincent lends an ear.

    • 45 min
    Allyson Witherspoon (Nissan) - Lots of Automotive Puns

    Allyson Witherspoon (Nissan) - Lots of Automotive Puns

    Allyson Witherspoon, Chief Marketing Officer at Nissan, details her globe-hopping career arc that took her everywhere from Amsterdam to Japan. She also discusses the transition from “kicking the tires” to researching cars in the digital space, as well as how shopping for a new car doesn’t need to be an either/or experience. Ajay gets a new laptop and Vincent remembers with fondness his Nissan Altima.

    • 47 min
    Yogesh Deep (Advance Auto Parts) - A Great Potion

    Yogesh Deep (Advance Auto Parts) - A Great Potion

    Yogesh Deep, Senior Vice President of Growth and Strategic Pricing at Advance Auto Parts, shares his journey of how he started out as a chemical engineer to his current role with the company. Along with Advance’s B2B operations, he also discusses the success of giving frontline team members authority to override their pricing system in-store. Ajay is glad to not be on a billboard, and Vincent wishes he owned a car.

    • 48 min
    Michael Bouteneff (Mastercard) - Creating DNA

    Michael Bouteneff (Mastercard) - Creating DNA

    Michael Bouteneff, Global Marketing Director, Strategic Growth at MasterCard, shares, as he calls it, his "meandering" career journey that touches on molecular biology and music publishing, among other things. He also discusses in depth the current state of the marketing event space. Ajay has some thoughts on public transportation, and Vincent claims he knows how to drive.

    • 47 min
    Multi-guest - Meat and Potatoes (Special Multi-Guest Episode)

    Multi-guest - Meat and Potatoes (Special Multi-Guest Episode)

    This week we are joined by Amin Makhani (SVP, Growth Strategy, Bento Box); Nick Panayi (CMO, Amelia); and Karolina Kocalevski (VP, Global Head of Marketing & Communications, Orion Innovation) to discuss innovations on the lead generation front, the biggest changes each organization has undertaken in the last year, as well as how each guest’s role within their own company has shifted. Ajay buys a new laptop, and Vincent is feeling very special.

    • 55 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Wright_Rebecca ,

The real conversations I,be been waiting for!

Love being able to get a fly on the wall perspective for conversations between heavy hitters in the industry. Thanks for the great content!

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