41 episodes

The Marketing Strategy Company helps organizations develop winning marketing strategies and sales and marketing automation systems to turn their efforts into new customers and dollars. We provide tips and ideas for your business or professional practice so you can get more prospects and long term happy customers.

The Marketing Strategy Show Kym Heffernan

    • Marketing

The Marketing Strategy Company helps organizations develop winning marketing strategies and sales and marketing automation systems to turn their efforts into new customers and dollars. We provide tips and ideas for your business or professional practice so you can get more prospects and long term happy customers.

    Ep 41 Bold Brand Strategy

    Ep 41 Bold Brand Strategy

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    To be able to stand out from the crowd, you need to have a rock solid Brand Strategy as a part of your Marketing Plan. 
    Your Brand Strategy needs to focus on what makes you, your Brand and your company different from others. What make you special? What do you offer that others don't?
    In this episode, our host Kym Heffernan was joined by Mitch Duckler from FullSurge. His areas of expertise include brand strategy, customer and consumer insights, and innovation. His groundbreaking book, The Indispensable Brand, guides readers on how to build a brand strategy that rises above the noise and monotony in their industry—transforming them from indistinguishable into indispensable brands. 
    This episode contains a discussion on:
    The Importance of a Brand Strategy Standing out from the Crowd The meaning of an Indispensable Brand What Internal and External Lenses are

    • 33 min
    Ep 40 Marketing Contact Database Musts

    Ep 40 Marketing Contact Database Musts

    Segmenting and keeping a clean database is relevant to any business and knowing where to dig to find your clients is a very important part of marketing.
     
    In this episode, our host Kym Heffernan was joined by Andy Kyiet from Demand Flow Intelligence a company that helps you find the nuggets in your market. Demand Flow Intelligence provides services to B2B vendors define their market strategy, execute their market strategy and support their findings with relevant marketing data.

    • 43 min
    Ep 39 SEO/Search Strategy

    Ep 39 SEO/Search Strategy

    The Right Search Strategy will help you increase visitors to your website. But where do you start?
     

    • 39 min
    Ep 38 Research-Based Marketing Strategy

    Ep 38 Research-Based Marketing Strategy

    An effective  Marketing Plan can cover hundreds of strategies and tactics.

    • 43 min
    Ep 37 One Page Marketing Plan

    Ep 37 One Page Marketing Plan

    An effective Marketing Plan can cover hundreds of strategies and tactics so there's a lot you need to figure out. This will help you create a Marketing Plan in nine simple steps.

    • 42 min
    Ep 36 Networking Success

    Ep 36 Networking Success

    Good Networking Skills are essential to the success of your business as you need to be able to successfully pitch yourself as well as interact with potential prospects and clients at events.

    • 44 min

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