37 episodes
The Marketing Trust Podcast Adam Buchanan
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- Business
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4.8 • 4 Ratings
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I'm Adam Buchanan and I believe companies need to stop chasing technology and focus more on trust with their audience. On this podcast I share how you can grow your business by growing what I like to call Marketing Trust with your customers. The Marketing Trust formula is based on three main pillars:
1. Proximity - Develop a close relationship with your audience to engage back and forth.
2. Honesty - Listen to your audience and make changes to your product or service per their feedback.
3. Expertise - Share your knowledge and demonstrate your expertise in your industry.
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Episode 37 - The Importance of Content with Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity […]
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Episode 36 – Interview with Greg Trimble on How Content Builds Trust
Greg Trimble joins me on the show and brings an incredible background of content marketing with him. Greg is the […]
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Episode 35 – How Gabb Wireless Created an Intentional Product
Lance Black and Stephen Dalby join me on Episode 35 to talk about how Gabb Wireless entered a very crowded […]
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Episode 34 – The Power of a Morning Routine with Chris Rudolph
Chris Rudolph joins me on the podcast to share a morning routine that can help you show up every day. […]
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Episode 33 – How to be a Nimble Business with Matt Singley
My good friend Matt Singley joins the podcast to talk about what brands should be doing to continue to run […]
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Episode 32 - Learn How to Build Trust, an Interview with Scott Miller
Scott Miller, Executive Vice President, Thought Leadership & Chief Marketing Officer at FranklinCovey. WSJ Best-Selling Author, joins me on the Marketing Trust podcast to share his knowledge on how to build trust. He gives a few highlights from his book Management Mess to Leadership Success and how to refine your skills as a leader but also as a producer.
I really enjoyed Scott's straight forward approach and loved some of the takeaways from our conversation. If you feel stuck as a leader or need a fresh look on how to work within your team, give this episode a listen.