5 episodes

Interviews of leaders in the marketing technology (MarTech) industry

The MarTech Wiz Podcast MarTech Wiz (Marketing Technology)

    • Business
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Interviews of leaders in the marketing technology (MarTech) industry

    Aki Balogh of MarketMuse

    Aki Balogh of MarketMuse

    In this episode of the MarTech Wiz podcast, we interview Aki Balogh of MarketMuse, an AI tool for Machine LearningAki Balogh of MarketMuseListen to Podcast:MarketMuse is an AI-based tool that leverages sophisticated machine learning algorithms to improve content marketing.Market Muse builds content maps to help you write more comprehensively around a topic. Yes, we geek out a bit on the AI side of Market muse, which has attracted fans of the likes of Neil Patel and Brian dean. We also delve into the building a marketing technology tool from the ground up. A lot of lessons learned here. Throughout the conversation, we identify common gaps in people’s content, how influencers can accelerate growth, and the importance of topic authority in content. I recommend checking out MarketMuse.com but first listen to this conversation.

    • 41 min
    Richard Fallah of Vbout

    Richard Fallah of Vbout

    In this episode of the MarTech Wiz podcast, we interview Richard Fallah of Vbout, a marketing automation tool suite for growing companies.



    Richard always brings a unique and layered perspective to the table and this conversation is no different. We cover the best practices of marketing automation as well as neuromarketing and technology as marketing. In this episode we learn what marketing channel is working best and the biggest challenge of running a MarTech company.



    I hope you enjoy our conversation and take away some nuggets to improve your own marketing. Make sure to check out Vbout and please subscribe to the MarTech Wiz podcast on your podcast app to get alerted of future episodes.

    • 32 min
    David Markovich of Online Geniuses

    David Markovich of Online Geniuses

    In this episode of the MarTech Wiz podcast, we interview David Markovich of Online Geniuses, a digital marketing community with over 8000 members and events in 25 cities globally. David is always moving a hundred miles a minute so it was great to sit down with him for 30 minutes and pick his brain.



    We cover everything from the start of Online Geniuses to its current hockey stick growth to future plans of the community. Along the way, we learn keys to maintaining vibrant communities online and off, how anyone can find their hustle, and why David always talks to his competition.



    I’d recommend joining the community over at onlinegeniuses.com. It’s a great online space with various gems from digital marketers you can only find inside the slack channel.



    David Markovich has hustle second to none. David is constantly striving for (as the song goes) harder, better, faster, stronger.



    But what really stands out to me about David in this interview and in person is how passionate and generous he is with making introductions that can impact lives.

    • 30 min
    Jason Malki of StrtupBoost

    Jason Malki of StrtupBoost

    In this episode, we speak to Jason Malki of StrtupBoost, an NYC startup tech event series and ecosystem, and SportsWonks, a social network for sports enthusiasts.



    In this insightful discussion with Jason, he discussed with MarTech Wiz:



    - How Jason was able to build his NYC Startup Tech community to 30,000 members strong

    - The number one trait he sees in successful founders that everyone can emulate

    - The marketing technology (MarTech) that StrtupBoost uses and loves!



    This discussion with Jason Malki included tons of interesting gems. It is clear Jason has succeeded by being ever mindful of the value he can create for all the members of his community: founders, sponsors and attendees alike. Some things I took away from this discussion was how crucial consistency is, an important reminder of the power of an email list, and Jason’s inspiring tenacity to continually improve, learn, and explore throughout all his endeavors.

    • 34 min
    Richard Green of Evvnt

    Richard Green of Evvnt

    In this episode, we speak to Richard Green of evvnt, a single submission event posting platform.



    We recently sat down in NYC with Richard to discuss many exciting developments including:



    - evvnt’s recent partnership with Yext, which is fresh off a successful $1 billion IPO making them one of the highest-valued tech companies in NYC

    - What it takes to succeed in event marketing, one of the most impactful channels

    - The journey to build evvnt into a profitable, global company going 5 years strong!

    • 40 min

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