70 episodes

The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/

The Master Your Business Podcast Deirdre Martin

    • Business

The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/

    69. Tech Tools to Save You Time (and Sanity!) In Your Service Business

    69. Tech Tools to Save You Time (and Sanity!) In Your Service Business

    I’m spilling the beans on the tech stack that fuels my business and keeps me organised.
    As you know, running a business requires juggling multiple tasks and wearing different hats. That's where powerful tools come in to save the day, streamline processes, and boost your sanity.
    This episode is a glimpse into my tech toolbox, categorised for your convenience.

    For the full list and links, click here.

    Timestamps:

    [00:00] Introduction
    [03:11] My top tools for creating and collaboration
    [05:31] 3 Organisation Powerhouses
    [08:09] What everyone needs for graphic design bliss
    [08:59] The best language/writing tools (in my opinion!)

    • 14 min
    68. Why Strategy Is No Good Without The Right Mindset with Fiona Brennan

    68. Why Strategy Is No Good Without The Right Mindset with Fiona Brennan

    This episode dives into the world of Fiona, a project manager turned business owner, and her insightful perspective on the two crucial ingredients for business success: mindset and strategy.  Fiona stresses these two aspects are not independent, they work together to propel your business forward.

    Check out the show notes and links here.

    Timestamps:
    [00:00] Introduction
    [09:04] When you Grow, Your Business Grows
    [11:35] How to Create Your Vision
    [20:24] How to become the CEO of your life
    [29:54] How to Define Success Beyond Money

    • 42 min
    67. Bye-Bye Bad Leads: How to Qualify Clients for Your Service Business

    67. Bye-Bye Bad Leads: How to Qualify Clients for Your Service Business

    Tired of those pointless client calls that lead nowhere? You know, the ones with folks who just want to pick your brain, not pay for your expertise. I hear you, and it's time to ditch those time-wasters!
    In this episode of the Master Your Business Podcast, I'm dishing out the strategies I teach my clients that'll help you attract your dream clients and streamline your sales process. Let's get your calendar full of qualified leads.

    Find out more here.

    Timestamps:
    [00:00] Introduction
    [04:03] What Does it Mean to Qualify Leads?
    [06:10] Questions to Ask Your Potential Leads
    [09:00] How Do You Ask These Questions?
    [10:34] Tips to Put Your Scheduling Tool in Place

    • 13 min
    66. GDPR Made Easy: Useful Compliance Solutions for Your Service Business with Margaret Julian

    66. GDPR Made Easy: Useful Compliance Solutions for Your Service Business with Margaret Julian

    "GDPR" is not a word that gives you butterflies, is it? Fines, audits, privacy policies longer than your grocery list…it's enough to make you want to bury your head in the sand.
    But fear not, fellow business owners! We just waded through the GDPR swamp with the excellent Margaret Julian, the Compliance Specialist herself, and let me tell you, it was actually kind of refreshing. No legalese, no fear-mongering, just good old-fashioned common sense (with a hefty dose of expert knowledge, of course).

    For more information and details, check out the show notes.

    Timestamps:
    [00:00] Introduction
    [04:26] What is GDPR?
    [08:32] The 6 Principles of GDPR
    [27:20] Compliance in Emails
    [37:24] What to do When You Get Hacked

    • 1 hr
    65. Secrets to Create a Brand People Love (and Can't Ignore)

    65. Secrets to Create a Brand People Love (and Can't Ignore)

    Now, let's get real: most people think branding is just about fancy visuals and snazzy logos.

    But let me tell you, it's waaaaay deeper than that. It's about disruptive thinking, bold moves, and creating a brand so unique, it screams "me!"

    In Episode 65 of the Master Your Business Podcast, we’re talking branding beyond logos! The secrets to building a magnetic brand people love! Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from ⁠this episode⁠.
    Timestamps:
    [02:21] Learning to be Uncomfortable in Branding
    [08:32] Differentiation in Branding
    [10:36] The Importance of Collaboration

    • 13 min
    64. UX & Why You Need To Know What It Is For Seamless Customer Experiences

    64. UX & Why You Need To Know What It Is For Seamless Customer Experiences

    Ever tried to update your website yourself? It can feel like wandering through a maze blindfolded.In Episode 64 of the Master Your Business Podcast, get UX wisdom to delight your users! Learn user-friendly secrets & mobile must-haves️!Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.
    Timestamps:
    [00:00] Introduction
    [02:48] A Deep Dive of What is UX?
    [15:13] Let’s Find Out About UI
    [26:31] Trends in UX
    [40:00] Q&A

    • 1 hr 2 min

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