47 episodes

Max Forti is a fragrance aficionado, digital creator for almost a decade, perfume critic, fragrance connoisseur and founder of SCENTXPLORE. He will take you on a fragrance journey! He will host creative directors, perfumers, writers, bloggers and other fragrance industry folks. In this podcast he will cover different subjects and topics in the ''Beyond the Bottle'' series in which he will talk about various relevant topics in today's world to help you find your ''forte'' in whatever interest you may have about fragrances taking your experience to the ''max'' no pun intended, of course! See you on the other side.

The MaxChat Fragrance Podcast Max Forti

    • Arts
    • 5.0 • 7 Ratings

Max Forti is a fragrance aficionado, digital creator for almost a decade, perfume critic, fragrance connoisseur and founder of SCENTXPLORE. He will take you on a fragrance journey! He will host creative directors, perfumers, writers, bloggers and other fragrance industry folks. In this podcast he will cover different subjects and topics in the ''Beyond the Bottle'' series in which he will talk about various relevant topics in today's world to help you find your ''forte'' in whatever interest you may have about fragrances taking your experience to the ''max'' no pun intended, of course! See you on the other side.

    Season 4 - Episode 10: Natural Beauty Captured in a bottle – The House of BŌ

    Season 4 - Episode 10: Natural Beauty Captured in a bottle – The House of BŌ

    For this season finale we have the pleasure to chat with Bernardo Möller (House of Bō) brand founder along with his life and business partner Giancarlo Perez. The brand hails from Miami, Florida. 
    House of Bo is a gender-neutral brand which has worked with world renowned Perfumers utilizing highest quality of raw, natural & sustainably sourced ingredients.
    The brand’s ethos is to celebrate the ‘’rawness’’ of nature in its natural and unaltered form. The house of Bo ‘’the house of the Beautiful’’ has made some incredible strides within the fragrance industry in such a short time-span. We’ll delve into the brand in this chat.  

    TOPICS OF THIS CHAT:
    ·       Understanding the brand’s vision/ethos   
    ·       The collections – brand overview     
    ·       Revamping the OG collection (New Parfum concentrations)  
    ·       Creative processes along with the perfumers
    ·       Inspirations behind the creations! 
    ·       Fragrances are bottled emotions.   

    Discover House of Bo here:
     https://houseofbo.co/
     
    Say Hello House of Bo on Instagram:
    https://www.instagram.com/houseofbo.co/
     
    Be a part of ScenXplore - The World's First International Hybrid Niche Perfume convention – Register Here:
    https://scentxplore.com/
     
    Have a question? Want to be a guest? Send suggestions or ideas here:
    maxforti@gmail.com OR info@maxforti.com
     
    This is our Season Finale! It has been a great season - Thank you for your support!    

    • 43 min
    Season 4 - Episode 9: The art of creating unique and luxurious scents – Unique’e Luxury Perfumes

    Season 4 - Episode 9: The art of creating unique and luxurious scents – Unique’e Luxury Perfumes

    Today we receive a great guest Serhat Okyay to discuss a very interesting brand. Unique’e Luxury Perfumes. A brand that pride themselves on utilizing only the finest ingredients available to create refined, luxurious and captivating niche fragrances...
     
    Unique’e Luxury hails from Turkey, the brand was founded by Muhammet Serhat Okyay and Selim Özen. Their first collection of fragrances was releases in 2018 and created in collabration with perfumers:
     Jorge Lee, Sylvain Cara, Selim Özen, Hüseyin Erdoğmuş, Bihter Türkan Ergül and Gökhan Şimşek to name a few...

    Let’s delve into this brand together in this enticing fragrant conversation.

    TOPICS OF THIS CHAT:
    ·       The Unique’e Luxury Way!   
    ·       The evolution of the brand...   
    ·       What makes niche, niche?
    ·       Exclusivity, Quality and Limited Quantity.
    ·       Upcoming New releases!
    ·       Looking into the future of Niche Perfumery...  
    ·       Connecting with niche perfume lovers and connoisseurs. 

     Discover Unique’e Luxury Perfumes here:
     https://uniqueeluxury.com/
     
    Say Hello to Unique’e on Instagram: 
    https://www.instagram.com/uniquee_luxury/
     
     Be a part of ScenXplore - The World's First International Hybrid Niche Perfume convention:
     https://scentxplore.com/
     
    Have a question? Want to be a guest? Send suggestions or ideas here:
    maxforti@gmail.com OR info@maxforti.com
     
    Stay tuned for more exciting chats coming your way…  

    • 36 min
    Season 4 - Episode 8: The Family-owned Niche Brand that values heritage – Almah 1948

    Season 4 - Episode 8: The Family-owned Niche Brand that values heritage – Almah 1948

    Today we have to pleasure to chat with Jordi Magrans founder, perfumer and creative director of this family-owned brand that hails from Spain and started with his great-grandfather (an herbalist) back in 1948. 
    Almah Parfums 1948 is a Barcelona-based brand founded in 1997. The main business of the brand is the production of natural essential oils and compounds with its factories in Barcelona, Spain and India. The brand's first personal fragrance collection was announced during Pitti Fragranze in 2019.
    Join me as I take a deep-dive in this riveting conversation to learn more about their heritage, offerings and creative processes. 

    TOPICS OF THIS CHAT:
    ·       The heritage of the brand.   
    ·       Sustainability of ingredients.   
    ·       Understanding their portfolio. 
    ·       The importance of the ‘’juice’’.
    ·       Colors, sensations, emotions that are evoked by scents.
    ·       The ‘’gamble’’ and ‘’blind buying’’ culture...  
    ·       How to stay relevant and unique in today’s niche market.
    ·       Expanding to the States... 
    ·       The extrait the parfums collection 
     ·       Almah home collection (room scents, etc.)
     ·       Upcoming New releases!
     
     Discover Almah 1948 here:
      https://almah.com/ 
    Say Hello to Almah on Instagram:
    https://www.instagram.com/almah_parfums/
     
     Be a part of ScenXplore - The World's First International Hybrid Niche Perfume convention – Register Here:
     https://scentxplore.com/
     
     Have a question? Want to be a guest? Send suggestions or ideas here:
    maxforti@gmail.com OR info@maxforti.com
     
     Stay tuned for more inspirational and exciting chats coming your way…  

    • 46 min
    Season 4 - Episode 7: The Transportive Perfume Niche Brand – Arquiste Parfumeur (Carlos Huber)

    Season 4 - Episode 7: The Transportive Perfume Niche Brand – Arquiste Parfumeur (Carlos Huber)

    Today we have to pleasure to chat with Carlos Huber Arquiste Parfumeur’s brand founder. Carlos was drawn to Mexico's architecture and history, and is an avid passionate traveler since young, Carlos Huber first pursued the study of architecture and historic preservation at prestigious universities in his hometown of Mexico City, in Paris and New York, where he graduated with honors in Historic Preservation at Columbia University. His diverse experience includes meticulous residential and commercial projects as well as art installations concerned with the interpretation of historic sites.
    Turning to his longtime love of perfume, Huber was mentored by master perfumer Rodrigo Flores-Roux, studying perfume history, evaluation and fragrance development. Bridging the worlds of architectural and perfume history through the lens of restoration led him to collaborate with Rodrigo Flores-Roux and perfumer Yann Vasnier to create ARQUISTE®, developing scents that restore authentic historical experiences and cultures that are translated into inspiring and transportive fragrances.

    TOPICS OF THIS CHAT:
    ·       Influences of various cultures and places on the brand.  
    ·       How the brand got started!   
    ·       Comradery and affinity with perfumers.
    ·       Rodrigo Flores-Roux’s pivotal impact on the brand’s birth. 
    ·       What’s next?! Up and coming release(s).    
    ·       The creative process.  
    ·       Delving into the portfolio... 
    ·       The NEW refined candle collection. 
    ·       The transitional state of the niche perfume industry!
    ·       How has the market change over the years...
    ·       Other passions and hobbies... 

    ·       Creating something special that brings people together!
     
     Discover Arquiste Parfumeur here:
     https://arquiste.com/?gclid=EAIaIQobChMI87eZkfungAMV7URHAR1iVAUuEAAYASAAEgLayfD_BwE
     
    Say Hello to Carlos on Instagram:
    https://www.instagram.com/arquistecarlos/
     
    Be a part of ScenXplore - The World's First International Hybrid Niche Perfume convention – Register Here:
     https://scentxplore.com/
     
     Have a question? Want to be a guest? Send suggestions or ideas here:
     maxforti@gmail.com OR info@maxforti.com

    Stay tuned for more inspirational and exciting chats coming your way…  

    • 52 min
    Season 4 - Episode 6: America’s First Niche Brand? – Blocki Perfumes Circa 1865

    Season 4 - Episode 6: America’s First Niche Brand? – Blocki Perfumes Circa 1865

    In this episode let’s discover Blocki Perfumes  - A niche brand that hails back to the 1800’s and was reinvented as a brand in 2014 which honors historic compositions with a contemporary flare! In today’s episode we’re chatting with brand founders, Tammy and Tyler Kraemer and joined by their marketing director LC James.  
    TOPICS OF THIS CHAT:
    ·       America’s very first niche brand? Where did it all begin... 
    ·       John Blocki, from Chicago 1865 to the world!  
    ·       Founding the manufacturing of perfumery in the USA  
    ·       Rekindling the past with modern components.
    ·       Delving into the Blocki’s Fragrance Portfolio.    
    ·       2014 the rebirth of the legacy... 
    ·       New Release(s) and what’s to come.
    ·       Creative process until achieving the final fragrance! 
    ·       The full circle of vintage resurgence... 

     ·       The passion that connects us to the circle of people we’re meant for.
     
     
     Discover Blocki Perfumes here:
     https://www.blocki.com/collections/fragrances
    *Discovery sets will grant you the full-value towards a full bottle!
    Say Hello to Blocki Perfumes on Instagram: https://www.instagram.com/blockiperfumes/
     
     Be a part of ScenXplore - The World's First International Hybrid Niche Perfume convention – Register Here:
     https://scentxplore.com/
     
     Have a question? Want to be a guest? Send suggestions or ideas here:
     maxforti@gmail.com OR info@maxforti.com
     
     Stay tuned for more inspirational chats coming your way!

    • 1 hr 11 min
    Season 4 - Episode 5: She has changed the game on fragrance reviewing on YouTube, meet– Michella (curlyfragrance)

    Season 4 - Episode 5: She has changed the game on fragrance reviewing on YouTube, meet– Michella (curlyfragrance)

    In this episode we get a little ‘’personal’’ with Michella Curly aka curlyfragrance on YouTube. She has made an impact during the pandemic and never looked back. Today her fragrance channel is one of the most viewed which has a very fun and ‘’fresh’’ approach.  Let's delve into her journey and find out what's next for her on this chat... 
    TOPICS OF THIS CHAT:
    ·       Where did her journey begin... 
    ·       Making and impact and changing the game of fragrance reviewing. 
    ·       Fitness first, Fragrances last!  
    ·       Fragrances from the past – stealing sprays! 
    ·       Favorite current fragrances...   
    ·       Discussing other passions.  
    ·       Fragrance Review Evolution on YouTube... (who came before and what’s to come)
    ·       The challenges of becoming a YouTuber! 
    ·       What will the future bring? (Fragrance reviewing) 
     ·       BREAKING NEWS! Releasing her own fragrance line?!?   
     ·       Her favorite fragrances of all time!
     ·       Most hyped brands and fragrances... 
    ·       Advise for those that would like to start a fragrance channel...
     
     Discover CurlyFragrances here:
     https://www.youtube.com/@CurlyFragrance
    Say Hello to Michella on Instagram:
    https://www.instagram.com/curlyfragrance/

    Be a part of ScenXplore - The World's First International Hybrid Niche Perfume convention – Register Here:
    https://scentxplore.com/

    Have a question? Want to be a guest? Send suggestions or ideas here:
    maxforti@gmail.com OR info@maxforti.com

    Stay tuned for more chats coming your way… We’ve reached the half-way point!   

    • 53 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

cjfrag ,

Amazing chats with perfumers

I'm so happy to find a podcast dedicated to interviewing perfumers! I could listen to them talk for hours. Thank you Max for this incredible resource!

Regialc ,

Doesn’t show up in searches!

Found this via the YouTube channel. Have searched perfumery many times and this doesn’t pop up?!? Great podcast! Fantastic speaking interview skills, interesting guests and topics. Thanks

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