The Maximum Lawyer Podcast Maximum Lawyer

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Are you looking for ways to begin the New Year the right way? In this episode of the Maximum Lawyer podcast, Tyson shares three tips for lawyers to start 2024 on a positive note. 
It is common for people to have New Year’s resolutions. Whether it be creating a good workout routine, eating healthier or saving more money, it is a great way to hold yourself accountable and begin working on a goal. Tyson shares a few things lawyers can do to elevate their practice. The first thing is to develop a new routine that is unique. This could be spending 5 minutes every morning meditating, ending the night with writing in a gratitude journal or taking nature walks during your lunch break. It is all about creating a healthy habit.
The second tip is to learn a new skill that is unrelated to law, which helps decompress and move yourself away from thinking about work all the time. Whether it be pottery, painting or coding, these new skills can help with stimulating your brain and sparking creativity in a different way. The third tip is to plan a day for a random act of kindness. This is a great way to give back to someone and pay it forward. Random acts of kindness are really about spreading positivity to others and it can have an impact in a way you will never imagine.
Take a listen!

1:08 Start a unique routine before the new year
2:05 Pick up something completely unrelated to your law practice
3:51 Dedicate a day to performing random acts of kindness
Tune in to today’s episode and checkout the full show notes here. 

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Are you a business owner who struggles with perfection? In this episode, Becca Eberhart, CEO at Maximum Lawyer, discusses the challenges of the all-or-nothing mentality in entrepreneurship. 
The all-or-nothing mentality can be a double edged sword for a lot of people. On one hand, it can lead to bold moves but on the other, it can lead to inaction. Becca uses this to talk about effective business planning. If you wait for everything to be perfect when doing a project or planning for next year’s budget, there can be missed opportunities. It is important to have a clear plan but be open to changes as a business evolves and grows.
Engaging in an all-or-nothing mindset can lead to missing out on some things. One thing is missed opportunities. For example, if you were to only focus on the highest priced hiring coach for your business, you could overlook other individuals who bring something to the table that you didn't think you would need. The highest price tag doesn't always mean quality. Another thing is paralysis by analysis. If you are focused on making the perfect choice, you could become indecisive and inactive because you are waiting for the right thing to come along. Inflexibility is another issue as sticking to one thing or staying on one path can lead to a business becoming stagnant and unfit for growth.
If you choose to avoid an all-or-nothing mindset, there are some things that can go well. First is reduced stress as a business owner. With a flexible way of doing business, you can avoid the need for perfection and do things that work for you. Another thing is the ability to innovate. Being open to new ideas and creativity will lead to a business that is always evolving and trying new things. With this, people will see a business that is changing as their consumers do.
Learn about how to avoid the all-or-nothing approach with Becca!
1:20 Exploring the mindset of hiring coaches
2:38 The drawbacks of fixating on making the perfect choice and becoming indecisive
3:57 The benefits of avoiding an all-or-nothing mindset


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Are you a lawyer who is struggling with marketing their business or themselves? In this episode, Jim and Tyson welcome guest Dave Dee, a professional magician turned marketing and sales expert. He provides some advice on how lawyers can become better salespeople and improve their marketing strategies.
Dave talks about the importance of knowing how to be a master salesperson just as much as knowing your craft. Being good at what you do is not a competitive advantage until the client is working with you. This means you need to reel the client in with marketing in order to get them on board and actually begin using your skills in law. Dave suggests lawyers really take the time to learn about effective marketing strategies to get clients and make money.
Jim, Tyson and Dave discuss the common mistakes lawyers make when it comes to marketing themselves. One mistake is simply doing generic marketing that everyone else in the industry is doing. A lot of lawyers will have the same Facebook ads with the same slogan, fonts and messaging. Dave says that this similar marketing among lawyers makes them look like a commodity. What this does is make the public see all lawyers as operating the same which means they will go with the lawyer charging less money for services. Another issue Dave talks about is not attracting the right prospects. It is important as a lawyer to not focus on getting the most leads but getting the most qualified leads. Dave also notes that lawyers are not only selling their services but themselves, which is why public speaking is crucial to becoming successful in the legal field.
Dave talks through how to deliver a great presentation. It is important to not over deliver information, which is what a lot of people (not just lawyers) do when speaking to an audience and potential clients. This does a few things. Over delivering can cause an audience to feel overwhelmed with information because there is a lot to process and so much jargon. It can also cause audiences to believe they can take on the task themselves since they have all the information. As a lawyer, you want to give enough information to where someone understands what you do and will come to you to figure out the rest. 
Having a Call to Action at the end of a presentation is really what gets people to decide if they want to reach out to you. It is an important piece of a presentation and can really make or break the outcome. A Call to Action can be a few things. It can be telling the audience to call and set up an appointment, directing people to fill out a form, downloading your report on what you do as a lawyer and collecting the audience’s contact information to send out a mass email.
Storytelling is another important aspect of presenting to potential clients. A great way to do this is weave in real stories. As lawyers, there are a million and one stories for almost every scenario due to the different types of cases and people that walk in the door. Wherever there is a connection between a case and a concept or theme in a presentation, tell that story. This will keep people engaged and bring a sense of reality into an otherwise “boring” legal presentation. 
Take a listen to learn more about effective marketing!
4:09 The importance of being a master marketer and salesperson
9:35 Common mistakes lawyers make in their marketing
15:34 Three pieces of information in a presentation
24:45 The importance of having a Call to Action discussion
30:31 The significance of storytelling in sales and marketing
Jim's Hack: Read Dan Kennedy's book, “The No BS Ruthless Management of People and Profits”, which provides those who are business owners and leaders with tips on not being so nice and soft.
Dave’s Tip: Take the Take Charge of Your Life program by Jim Rohn, which really changed Dave’s perspective on life.
Tyson's Tip: Use Cloud Prompter, which is a teleprompter and Mac app for making videos.
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In this podcast episode, Tyson Mutrux discusses the book "Getting Things Done: The Art of Stress-Free Productivity" by David Allen. He shares the book's key concepts of capturing, clarifying, organizing, reflecting, and engaging with tasks. Tyson shares the importance of moving tasks into an external system and breaking them down into actionable items. 


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Are you looking for a way to enhance your hiring process? In this episode, Becca Eberhart, CEO at Maximum Lawyer discusses the transformative potential of video introductions in the hiring process. 

AI tools like ChatGPT are being used to craft resumes and cover letters. This means hiring managers are not able to really know if a candidate’s credentials and experience is true or accurate. Becca talks about how integrating video introductions into the recruitment process is a game changer to really get to know the candidate. You are able to hear and see them right off the bat and get to know their personality and style. Normal resumes and cover letters can be generic and it can be difficult to find the perfect candidate for a role. Video introductions act as a preliminary face to face conversation with the candidate. This can quickly cut say 30 resumes down to a select few.

Becca walks through a few things to consider when deciding to use video introductions in the recruitment process. One thing is to establish clear guidelines and instructions for candidates to follow so they create a video that will get them noticed. It is a good idea to not tell them how to 
record the video or what tool to use. This can be a great way to see how resourceful the candidate is. Another thing is to set a time limit of how long the video needs to be. This will show if candidates understand how to be concise and focused. Since it is an introduction, keep videos short and to no longer than 1 minute. 

Listen in to understand how to streamline your selection process!

00:23 Video introductions provide a more personal way to evaluate candidates
1:18 Text-based resumes may not effectively differentiate candidates
2:30 To incorporate video introductions, set clear guidelines for candidates
Tune in to today’s episode and checkout the full show notes here.

Thank you to our sponsors for supporting the Maximum Lawyer podcast:
Reach out to RizeUp Media for your SEO and website needs here!Contact Get Staffed Up for your virtual staffing needs here!
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Watch the YouTube version of this episode HERE
Are you someone who has had to step back into a previous role? In this episode, Jim and Tyson discuss the challenges and opportunities that arise when law firm owners have to step back into roles they had previously delegated. 
If you are a law firm owner or work in a management role within the legal field, there may come a time where you will have to step into a role that was once filled by someone you delegated. This means there are a lot of learning curves and adjustments needed in order to do things right. Sometimes, being pulled back into a role is unexpected and will shift priorities because a whole team of people need you to step in and take control.
Tyson shares an example of stepping into a role when another attorney resigned. He learned about issues that existed in some cases that he never would have known if he didnt step into the role. This led to some new processes and protocols being put in place to deal with the issues. Jim says as law firm owners, they need to have a more active role in their team’s day to day operations.
Jim shares the frustration of getting pulled back into a leadership role and not feeling okay with giving the reins to the new person. It can be hard to turn things over to a new leader after doing the work for a few months and ironing out all the kinks. Jim shares his experience with finally cleaning up the intake system for his firm and feeling himself holding back in giving the responsibility to the new manager. Sometimes there is this feeling of wanting to perfect something before you give it away. This can cause you to not get back into your former routine and focus on your main tasks. It is important to trust yourself and the person who has come into the role to take over and lead.
Jim and Tyson talk about decision making and the need to make them quickly, especially if you want things to get done and cases to close at times that are appropriate. Whether the decision is right or wrong, it is important to make the decision so you are not lagging and wasting time. For example, if you need to replace a team member or hire because there is a need, do it now so that worry is dealt with.
Take a listen to learn more!

Jim’s Hack: If you don't have an assistant, you are the assistant. If you are doing all the  lower level work and you are busy, you need to pass it down to other people. It is important to hire virtual assistants or other administrative staff to optimize yourself.
Tyson’s Tip: Treat every hour working out or sleeping as being worth $10,000. That way, you are more likely to focus and prioritize doing it.
3:11 Tyson and Jim share their personal experience of being pulled back into a leadership role
11:00 The frustration and guilt experienced when being dragged back into tasks
17:26 Highlighting the need to make decisions quickly

Thank you to our sponsors for supporting the Maximum Lawyer podcast:
Reach out to RizeUp Media for your SEO and website needs here!Contact Get Staffed Up for your virtual staffing needs here!
Resources:

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