In the first episode in our new The Meaningful Media Leader series, Sarah Mansfield, Vice-President Global Media, Unilever & Vice-President, Incorporated Society of British Advertisers (ISBA) discusses her professional journey in media, shares vital perspectives on the media industry today and outlines valuable insights for the road ahead with our host Ben Downing.
From the benefits and ‘watch-outs’ of generative AI to driving transparency in cross-media measurement through a collective initiative at ISBA, this broad conversation between Sarah and Ben strikes at the heart ofexplores key areas impacting the media ecosystem, the leadership role of ISBA as one single voice representing advertisers in the UK and delves into the path forward for the industry.
“If we work together as an industry we can solve big problems…How we collectively solve big hairy challenges is a partnership with stakeholders; we are better solving them as a collective,” says Sarah during her discussion with Ben.
Enjoy the episode and do keep an ear out for future episodes with further media luminaries in this thought-provoking series!
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