20 episodes

Welcome to the Measurement Minute. I’m Gary Angel CEO of Digital Mortar. Measurement and analytics is what I do – I’ve worked at everything from political opinion research to direct mail, lots of digital measurement and now shopper journey analytics. And if I’m known for anything, it’s very lengthy blogs. Brevity is really not my style.



I’m challenging myself to go shorter and the Measurement Minute is the ultimate test. My goal: quick, fun, informative takes on analytics that you can binge-listened or access whenever you have…you know..a minute. Retail analytics and store measurement is my current focus. But I’m not going to ruthlessly limit myself to that. I love digital analytics. I often get ticked off by how hard enterprise transformation is. I do more than my share of dabbling in Machine Learning, and occasionally bubble up from work long enough to talk analytics in sports and even the wider-world.



No rules. Except, dammit, I’m going to do my best to stay under a minute.

The Measurement Minute Gary Angel

    • Business
    • 5.0, 3 Ratings

Welcome to the Measurement Minute. I’m Gary Angel CEO of Digital Mortar. Measurement and analytics is what I do – I’ve worked at everything from political opinion research to direct mail, lots of digital measurement and now shopper journey analytics. And if I’m known for anything, it’s very lengthy blogs. Brevity is really not my style.



I’m challenging myself to go shorter and the Measurement Minute is the ultimate test. My goal: quick, fun, informative takes on analytics that you can binge-listened or access whenever you have…you know..a minute. Retail analytics and store measurement is my current focus. But I’m not going to ruthlessly limit myself to that. I love digital analytics. I often get ticked off by how hard enterprise transformation is. I do more than my share of dabbling in Machine Learning, and occasionally bubble up from work long enough to talk analytics in sports and even the wider-world.



No rules. Except, dammit, I’m going to do my best to stay under a minute.

    Technology Choices for Measuring People-Based Processes

    Technology Choices for Measuring People-Based Processes

    The Measurement Minute by Gary Angel

     

    If store-side operational measurement is a huge miss – making it impossible to improve processes around things like curbside pickup – how do you get better? The Measurement Minute takes a look at the technologies most appropriate to the operational measurement of people-based processes. From 30fps video with ML to bluetooth badges to mobile apps, options for good process measurement do exist.

     

    • 2 min
    Store-side Op Measurement is a HUGE Miss

    Store-side Op Measurement is a HUGE Miss

    The Measurement Minute by Gary Angel

     

    A lot of the worst aspects of the curbside pickup experience are driven by bad customer communications. But even with perfect communications, a thirty minute wait is still…a thirty minute wait. When operational processes don’t perform, customer experience is going to suffer – the only question is how much. But while improving customer communication is fairly easy, improving the underlying operational processes isn’t. And the problem starts with a fundamental fact: most people-based operational processes are completely unmeasured. Stores simply have no idea what Associates are doing.

     

     

    • 2 min
    Breaking down a bad curbside pickup experience

    Breaking down a bad curbside pickup experience

    The Measurement Minute by Gary Angel

     

    A lot of bad curbside pickup experiences are caused by 2 basic mistakes: not having a busy-time/overflow strategy and misusing core technologies like VRUs. An experience can work fine during normal operations and then utterly break-down when things get busy. The Measurement Minute breaks down a terrible Home Depot experience and suggests a few simple changes that would make the experience infinitely better.

     

     

    • 2 min
    Ring, Ring…Cluephone: A Curbside Pick Saga

    Ring, Ring…Cluephone: A Curbside Pick Saga

    The Measurement Minute with Gary Angel

     

    Covid-19 is creating massive disruption in consumer habits – creating opportunities to gain AND LOSE customer loyalty. If my curbside pickup experiences are any example (and I think they are), retailers are skewing heavily in the lose customer loyalty direction. It doesn’t have to be that way.

     

     

    • 3 min
    High Risk, High Reward: Customer Experience in Times of Change

    High Risk, High Reward: Customer Experience in Times of Change

    The Measurement Minute by Gary Angel

    Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are hard to break. That’s why retention is easier than acquisition. Right now, businesses have extraordinary risk (obviously) but extraordinary opportunity as well. Delivering good experiences now will engender brand loyalty for years to come.

     

    • 2 min
    Feeding the Frantic Desire to Know Who’s Ahead

    Feeding the Frantic Desire to Know Who’s Ahead

    The Measurement Minute by Gary Angel

     

    If you’re really good at measuring horse-racing, are you obligated to also measure horses? It doesn’t seem like it, but I find myself wishing that great sites like 538 devoted even a fraction of their analytic reporting to public policy instead of who’s winning.

     

     

     

    • 3 min

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