34 episodes

If you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.



Go to MediaProsCoaching.com and sign up for a FREE 30-minute media strategy session. We will see where you are and what you're trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve those goals and far more.

The MEDIA PROS Show Dr. David Geier

    • Business

If you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.



Go to MediaProsCoaching.com and sign up for a FREE 30-minute media strategy session. We will see where you are and what you're trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve those goals and far more.

    33. How to get more media interviews and get better at them

    33. How to get more media interviews and get better at them

    Welcome to The Media PROS Show, the show that gives you quick, simple tips to grow your business by serving as an expert on your topic in the media. Learn how to get all the TV, radio, podcast, magazine, newspaper, and online interviews and appearances you want - and how to shine in those media appearances.



    I'm Dr. David Geier, orthopedic surgeon, sports medicine specialist, and media health and wellness expert.



    Now 33 episodes into this show, we have talked a lot about how to get more interviews to get your potential clients', customers', or patients' attention and how to be great in those interviews so they become your actual clients. customers, or patients.



    I feel like this is a good time to take a break and let you focus on implementing the tips I've offered you in these 33 shows. Don't get me wrong. I have tons of tips and strategies that can help you get more and more media to boost your business or practice. In fact, I haven't even used any of the modules of my coaching program as tips on this show. And my MEDIA PROS coaching program is 12 one-hour modules filled with strategies and action steps. And I haven't used any of it here. Plus, I have a list of tips, probably 50 or 60 tips long, that I can discuss if or when I resume this show.



    But don't think I'm abandoning you. You have all the media tips and advice in these episodes. But I need to focus on my media work and my live show on social media, and my practice honestly. And yes, I'm still taking on coaching clients who want to become MEDIA PROS.



    And who knows, maybe I'll resume these shows more in the coming weeks and months. After all, I want more experts in all kinds of fields who can explain complex topics in ways that the average person can understand. I want experts who want to help people in some way in their lives, and doing that on TV, or radio or podcasts, or newspaper, magazine, or online interviews is a great way to do that.



    Now please remember, that just like my website, my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation.



    If you want to learn more...if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.



    Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you're trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more.



    Also, pick up my FREE eBook - The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.

    32. How to find journalists’ email addresses for your media pitches

    32. How to find journalists’ email addresses for your media pitches

    Much of the media system I teach the clients I work with one-on-one, and I will teach you as a listener of this show, is how to get interviews by pitching a topic to a reporter, writer, show host or producer.



    You can't just sit back and expect people to reach out to you. They need to know you, know what you are an expert in, and know how you can help them.



    We have talked before about creating a pitch file or notebook to collect ideas to pitch reporters and producers. We have talked about how you can find out who to pitch. We have talked a little bit about how to pitch. But once you have the topic, and once you have written your pitch email, you have to actually send it. That's when you have to find that person’s email address so you can send that pitch.



    Where can you get that email? Sometimes it's very easy, and sometimes you have to do a little work. But with almost every media member, you can find their email address to pitch them.

    Bios on their work website

    The first place to start is the newspaper, magazine, TV network, radio network, podcast website, or online publication site. Go to their bio, and very often their email address will be at the end of it. If you are looking for a reporter, journalist or writer, you can click to read one of their articles. Then click on their name in the byline or the article. It will usually take you to their bio or their list of recent articles. Very often their email address is in there somewhere.

    Their personal websites

    Personal websites are a great way to find email addresses, especially for writers - and freelance writers. Often, they collect the articles they write and post them on their personal websites as sort of a portfolio or resume for future work. There will almost certainly be a contact form or a mention of their email address. Yes, this is more of a personal email address than one at that media outlet, but you can apologize in your pitch email for contacting them here. They will understand and give you a better email to use for future pitches.

    Twitter bios

    People in the media very often post their email addresses in their Twitter bios. Producers, writers, and reporters often love hearing ideas for stories. Putting their email address where people who care about the news is a great way to attract those ideas.



    Look in their bios. The address might not be something you can copy and paste, though. It might say jsmith and have a space and the word "at" instead of the @ symbol, then another space, then the domain, like gmail, then a space, then the word "dot" instead of the actual dot, then com. They don't want spam bots to fill their email, and that's a good way to do it.

    LinkedIn

    LinkedIn is another great place to find email addresses. Find that person in LinkedIn. Then there should be a box to click to see how to contact them. For many people, they will list a personal or work website, and maybe some other social media accounts. But I've found many people in the media will put their email addresses here as well.



    Now you can send an InMail message to them through LinkedIn, but I wouldn't start with that. Use that as a last resort. If you do that, make sure to apologize and ask if there is a better email where you can send a quick pitch.



    Many people don't like being pitched by people they don't know yet through LinkedIn, so I wouldn't recommend doing that right off the bat. But if you do find their email, and you do pitch them and get an interview, yes, add them as a connection on LinkedIn.

    You can figure it out based on email addresses of other people at that network or publication.

    Finally, this is the method that seems to work the best, and yet, very few people try it.



    Usually on the publication or network's website, there will be an email address or two for a host or writer or producer.

    • 10 min
    31. Why being easily reachable is so important in the media

    31. Why being easily reachable is so important in the media

    In episode 16 of this show, I discussed what the one goal of every media interaction you have should be - every email, every phone call, every conversation before and after an interview - and with every reporter, writer, journalist, show host, show producer - everyone, every time. That goal is to help them do their job, to make their work easier.



    And the reason you do that is to make them think of you whenever they need an expert in your area.



    Many of the interviews you will do will come about fairly quickly. And you need to be ready to help at a moment's notice.



    The more people in the media can trust you to respond to their emails or calls quickly and talk to them, even do their interviews, as soon as possible, the more they will reach out. You will become their go-to expert in your field, and they will use you even more than you expect.



    By being helpful, and being responsive, they will help you get more customers, clients or patients.



    One of the things I do with the clients I work with one-on-one is that you and I build a system for getting media interviews, and build a database of reporters, writers, show hosts and producers who you help on a regular basis, so that they reach out to you over and over to do interviews for their shows or publications.



    Now please remember, that just like my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation.



    If you want to learn more...if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.



    Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you're trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more.



    Also, pick up my FREE eBook - The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.

    • 8 min
    30. What single publication can give you countless ideas for media pitches

    30. What single publication can give you countless ideas for media pitches

    One of the most important components of a system for getting more media interviews is a pitch file. This is a folder, or maybe a notebook, or some software online - I use Evernote - that allows you to capture ideas and articles for use later.



    In whatever field you work in, you will have one or more topics that are right up your alley. You should definitely pitch those ideas to reporters, producers and show hosts. You just can't keep pitching that same topic over and over.



    Instead, you want a large number of ideas ready for when you want to pitch one of them. That's why it's important to have somewhere to put ideas right when you see or read them instead of having to remember them later.



    It's also important to come up with ideas that will interest those reporters and producers. And one of the best places I have found to come up with interesting pitch ideas is People magazine.



    One of the things I do with the clients I work with one-on-one is that you and I create a system for collecting ideas for topics you can discuss in the media, topics that will get you booked on the TV or radio shows or podcasts that can help you grow your business or practice.



    Now please remember, on this website, my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation.



    If you want to learn more...if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.



    Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you're trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more.



    Also, pick up my FREE eBook - The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.

    • 7 min
    29. Which weak words and phrases should you avoid using in your interviews

    29. Which weak words and phrases should you avoid using in your interviews

    Today we are going to discuss a problem I personally struggle with in interviews quite a bit. I expect that most experts do, even if they don't realize it.



    When you do TV, radio or podcast interviews, whether they are live or recorded, you want to avoid weak words and phrases.



    One of the things I do with the clients I work with one-on-one is that you and I pitch a TV or radio show host or producer or podcast host. When you get the interview, we help you craft your message and talking points and predict questions you will be asked. Then we practice your answers to hopefully eliminate any weak or filler words or phrases that make you sound unprofessional.



    Now please remember, that just like my website, my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation.



    If you want to learn more...if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.



    Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you're trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more.



    Also, pick up my FREE eBook - The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.

    • 7 min
    28. Who you should – and shouldn’t listen to for media feedback

    28. Who you should – and shouldn’t listen to for media feedback

    This week's media tip might be a little controversial, but I feel strongly about it. You need to be very careful whose advice you listen to when it comes to interviews, whose feedback to get and act on, and who to ignore.



    Never take unsolicited advice.



    For your media work, focus on the opinions of people who matter. Who know what you are trying to achieve by doing TV, radio, podcast, newspaper or magazine interviews. Who you trust to give you advice that makes you better.



    Especially early on, you will get two kinds of unsolicited advice. On one hand, you will get friends and family that tell you did great, even if you didn't. They are trying to be nice and build your confidence. But you don't want or need that. You want people who tell you what you can do better. And let's face it, most of your friends and family don't know the media to give you tips that actually help.



    And then you will get the haters. People who don't know you that love to bring others down. It's especially bad on social media, these anonymous people who do nothing but criticize people. When you start posting your interviews on Facebook or Twitter or Instagram, these trolls will make fun of your appearance or something you said or really anything at all. Don't listen to that at all. There is nothing worthwhile about any of it.



    What you do want is advice from people whose opinion you value, and who actually know what they are talking about.



    Maybe you become friends with a writer at the newspaper where you do a lot of interviews, or the news director of the TV station you appear on occasionally. You can ask for 1 or 2 tips to make your interviews better. If you have done what I tell my clients all the time - to help hosts or producers or reporters do their jobs more easily - then they will gladly take a few minutes to give you some tips.



    If you work with a publicist, he or she will give you feedback. And it's usually good advice. They want you to be great in interviews because they want to get their other clients on those same shows or in the same publications.



    Or you could work with a media coach. This is the strategy that will help you improve the fastest, in my opinion. I've worked with three media coaches specifically, and several other coaches who have helped me develop skills I use in the media. A media coach can review every interview and identify things you could do better. Then he or she can help you prepare for the next interview so you can get better and better, which gets you asked to do more and more interviews. A media coach can be expensive, but if you want to be great, this is the fastest and most reliable way of doing it.



    One of the things I do with the clients I work with one-on-one is that you and I figure out what shows or publications are best for helping you grow your business, pitch reporters for those publications or hosts and producers for those shows, work to make your performance amazing, then make sure you have the feedback to do even better the next time, someone you can trust to give you honest feedback and who knows what he or she is talking about, maybe even me as your media coach.



    Now please remember, that just like my website, my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation.



    If you want to learn more...if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO.



    Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you're trying ...

    • 11 min

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