73 episodes
The Media Weekly PHD Media
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- Business
PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.
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The Rise of Connected TV
This week, we are joined by James Buckle, Chief Digital Officer at PHD Global, and Amy Tocock, Director of Investment Strategy at PHD UK, to talk about the rise of connected TV. Tune in and discover how brands can use CTV effectively to reach the right audiences.
Listen as we discuss:
What are the main opportunities for brands in the CTV space?
What are the main challenges with CTV and how can they be solved?
What are the biggest CTV trends emerging over the next few years? -
Celebrating Women’s History Month
Today is a very special show in celebration of Women's History Month, hosted by Emma Flaxman, PHD Marketing Wellbeing & DEI Partner. Tune in as we break down the week's media agenda, making some leaps into what it means for communications and marketing.
Our guests this week include Nicola Dhanjal, Client Partner, PHD UK; Louise Twycross-Lewis, Head of Insight, PHD UK; and Imogen Bourke, Head of Strategy APAC.
Listen as we discuss;
💭 How brands are connecting with women through advertising
💭 Subverting gender stereotypes
💭 Best-in-class examples of women’s depiction in ads -
Beyond ChatGPT... what's next for Generative AI
In today's show, Gianluca Baroni chats all things Generative AI with Sofia Pires, PHD Global Strategy Director. Sofia is also a winner of the IPA’s President’s Award for her work on the impact of technology on people’s decision making and how it affects marketing.
Listen as we discuss:
The impact of generative AI on marketing
The collapsing gap between human and artificial intelligence
How generative AI is changing how we communicate with consumers -
Safety and Governance in Web3 - Part Two
In this week's Media Weekly, we continue our conversation with Jamie Lyons, Head of Digital Product Development & Gaming at PHD, to explore safety in Web3 and the Metaverse.
Listen as we discuss:
What brands should watch out for
How agencies can help with brand safety
The benefits and opportunities -
Safety and Governance in Web3
In this week's Media Weekly, we're joined by Jamie Lyons, Head of Digital Product Development & Gaming at PHD, to discuss safety and regulation within Web3 and the Metaverse.
Listen as we discuss:
The overall risks in these new online environments
Children's safety within the metaverse
Regulation and governance -
Unlocking the Potential of Web3
In this week's Media Weekly, we're joined by Malcolm Devoy, PHD Worldwide Chief Planning Officer, as he discusses how brands can be a force for good in the evolving Metaverse, and the opportunities for those contemplating a presence in virtual worlds.
Listen as we discuss:
Opportunities for brands in the Metaverse
Safety in digital spaces
Sustainability in a virtual world