The Media Weekly

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The Media Weekly

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.

20/07/2023

Best of Media Weekly 2023

After over 75 episodes in which we’ve hotly discussed, debated and explored the media and marketing agenda, PHD’s Media Weekly podcast in its current form is coming to an end. So, what better way to go out with a bang than to bring you the best bits from this year! We’ve got some great memories coming up in our Media Weekly time machine, from the fabulous behavioural science guru Richard Shotton, to Cannes PR President Jo-Ann Robertson, to CMO-turned-effectiveness-guru, System 1’s Jon Evans, so do yourselves a favour, grab a coffee (or whatever is your tipple of choice), and settle in for a great show!

33min
13/07/2023

How to score in sports marketing with Louise Johnson, Global CEO, Fuse

In today's episode, we have a fascinating chat with Louise Johnson, Global CEO of Fuse. With the FIFA Women’s World Cup starting next week, Louise will be revealing her tips on how to score in sports marketing – specifically women’s sports sponsorships - the challenges, the opportunities, and how to really nail this space. Listen as we discuss: What it’s like being the only female CEO in the UK sports marketing industry Levelling the playing field in women’s sports marketing How to get sports sponsorship right

32min
06/07/2023

Cannes 2023 Wrap with Luke Southern, DRUM (part 2)

We're back this week for part two of our special Media Weekly Cannes 2023 wrap, where we'll be continuing our chat with Luke Southern, CEO of Drum. In this episode he’ll be talking through the main themes of the festival, highlighting some of his favourite PHD award-winning campaigns, and answering the thorny question: is Cannes still relevant? Tune in to find out his answer... Listen as we discuss: The key themes of Cannes 2023 The stand-out work from this year's festival Is Cannes still relevant?

25min
30/06/2023

Cannes 2023 Wrap with Luke Southern, DRUM (part 1)

Missed Cannes? Don’t worry! In part 1 of a special 2-part Media Weekly Cannes 2023 wrap, we’ll be having a chat with Luke Southern, CEO of Drum. He’s just returned from the south of France, where he sat on the jury for the Entertainment for Music Lions. He’ll be taking us through his highlights and favourite campaigns of the week and talking to us about the panel he chaired, #ForTheWin, which explored the awesome brand partnership between CUPRA, Xbox and Forza. Listen as we discuss: • Behind-the-scenes of the Entertainment for Music Lions jury • How Muhammad Ali inspired a Grand Prix winner • The watchouts for brands who want to win big in the gaming and virtual worlds

31min
15/06/2023

Candid Cannes: The View from our CEO

In today's episode, we are joined by Philippa Brown, CEO of PHD Worldwide, and former jury president at the Cannes Lions International Festival of Creativity. With Cannes kicking off next week, Philippa is here to share her insights, and predictions for this year's festival. Listen as we discuss: Why the Lions are still relevant Philippa's behind-the-scenes insights A sneak peek at Omnicom's plans for the event

22min
08/06/2023

Building Brands Through Creativity

In this episode of the Media Weekly, we're joined by CMO turned effectiveness guru, Jon Evans. Not only is Jon the Chief Customer Officer of global marketing research and effectiveness company, System 1, he’s also the host of the popular Uncensored CMO podcast. Listen as we discuss: Building brands through creativity The impact of AI on advertising Whether the Cannes Lions are losing their effectiveness bite

41min
01/06/2023

Connection Between Creativity and Effectiveness

In this episode of the Media Weekly, we're joined by Aparna Sundaresh, former Global Chief Marketing and Digital Officer at ekaterra, the world's largest tea brand. Tune in as Aparna tells us how she creates a powerful culture of creative high performance. Listen as we discuss: How can marketers balance effectiveness with efficiency The best way to brief your agency Her Golden Rules of Creativity

35min
25/05/2023

The A-Z of Media Planning

In this episode of the Media Weekly, we're joined by Matt Prentis, Head of Planning at PHD Global. Tune in as Matt talks about his popular blog, "The A to Z of Media Planning", which he created to help young media professionals (and non-media specialists) navigate the industry. Listen as we discuss: The huge gap in media training which led him to found the “A to Z of Media Planning” Whether there’s a crisis of creativity in the industry Tips to help marketers and media planners become more creative

32min

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.

Criado por

PHD Media
Anos de atividade

2022 - 2023
Episódios

88
Classificação

Livre
Copyright

© PHD Media Limited
Site do podcast

The Media Weekly