The Medical Aesthetic Marketing Show

The Aesthetics Junkie
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY
The Medical Aesthetic Marketing Show

The Medical Aesthetic Marketing Show is the go-to source for digital marketing insights and strategies to help grow your medical spa, plastic surgery clinic, skin care practices, and aesthetic businesses.

  1. JUN 16

    Masterclass in Marketing Your Practice with Dr. Johnny Franco

    In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon. The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making. Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication. They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility. The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices. 00:00 Introduction to the Masterclass 00:19 Meet Dr. Johnny Franco 01:52 The Importance of Social Media for Medical Practices 05:31 Using AI for Content Creation 06:40 The Role of Consistency and Authenticity in Social Media 10:13 Repurposing Content with AI Tools 16:24 The Power of Personalized Marketing 17:56 Choosing the Right Social Media Channels 25:04 Understanding Lead Conversion Rates 26:17 Creating Effective Landing Pages 28:22 Importance of CRM Systems 29:31 Tracking and Managing Leads 33:09 Effective Use of Social Media Ads 35:49 Leveraging AI and Automation 44:44 Optimizing Customer Reviews and UGC 47:19 Conclusion and Contact Information Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    48 min

  2. JUN 10

    How to Use Humor in Your Marketing

    Boost Your Medical Aesthetic Practice with Humor and Memes In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, discusses the importance of incorporating humor and memes into your social media strategy to grow your medical aesthetic practice. Pam emphasizes that funny content, while not a direct ticket to virality, increases relatability and engagement, helping the algorithm find potential clients for your services. She highlights examples like Dr. Miami and Dr. Kat, who use humor in their posts to connect with their audience and attract patients. Pam also shares tips on creating relatable, funny content without compromising professionalism and outlines the benefits of humor in building trust and boosting engagement. This episode provides actionable strategies to enhance your social media presence and increase patient bookings. 00:00 Introduction to Humorous Content in Medical Aesthetics 00:55 The Power of Humor in Medical Marketing 01:48 Examples of Successful Humorous Content 03:15 Incorporating Humor Without Losing Professionalism 04:59 Engagement and Algorithm Benefits 05:54 Creating Relatable and Fun Content 08:18 Balancing Humor with Brand Voice 10:42 Strategic Use of Memes and Funny Content 15:45 Final Thoughts and Upcoming Resources Join the Vault waitlist: https://www.theaestheticsjunkie.com/op/waitlist-vault/ Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    18 min

  3. JUN 2

    The $5K Social Media Mistake Costing You Clients Every Single Day

    The Cost of Social Media Silence: Boosting Engagement and Revenue for Your Med Spa & Plastic Surgery In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, discusses the critical importance of maintaining an active, strategic presence on social media for medical aesthetic practices. She highlights the significant revenue loss that occurs when providers fail to engage effectively on platforms like Instagram and Facebook. Pam provides detailed advice on creating compelling social media content, the importance of consistency, and the benefits of a strategic approach to posting. She also shares practical tips on how to audit and improve social media engagement rates, and introduces a sneak peek of her upcoming resource, the Marketing Vault, designed to help professionals streamline their content creation process. Listeners are encouraged to evaluate their current social media strategies using a provided framework and to consider the potential impact of improved social media engagement on their practice's revenue. 00:00 Introduction: The Cost of Social Media Silence 01:43 Welcome to the Medical Aesthetics Marketing Show 02:09 Calculating Lost Revenue from Inconsistent Posting 03:34 The Importance of Strategic Social Media Posting 07:53 Understanding Social Media Algorithms 11:05 Effective Social Media Strategies for Medical Practices 17:02 The Time Investment in Social Media Content Creation 19:48 The Impact of Strategic Social Media on Business Growth 29:07 Practical Assignments to Improve Your Social Media 32:07 Conclusion: Next Steps and Upcoming Topics Join the Marketing Vault Waitlist https://www.theaestheticsjunkie.com/op/waitlist-vault/ Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    33 min

  4. MAY 26

    12 Instagram Mistakes Ruining Your Marketing Efforts

    In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, dives into the most common Instagram mistakes made by medical aesthetics practices and provides actionable tips to fix them. Pam discusses issues such as using stock photos, generic content, weak video hooks, and over-promotion. She emphasizes the importance of posting authentic, engaging content, avoiding excessive text, and staying consistent with posting schedules. Listeners will learn how to turn their Instagram accounts into powerful marketing tools that increase visibility, engage potential clients, and generate leads. Additional resources and strategies are available at theaestheticsjunkie.com/vault. Pam promises more insights on content that converts in the next episode. 00:00 Introduction and Common Instagram Frustrations 00:54 Welcome to the Medical Aesthetics Marketing Show 01:19 The Reality of Instagram Marketing for Practitioners 02:46 Identifying Underperforming Content 04:25 Mistake #1: Using Stock Images 12:58 Mistake #2: Weak Hooks and B-Roll in Videos 18:35 Mistake #3: Focusing on Features Instead of Benefits 20:28 Mistake #4: Text-Heavy Posts on Mobile 21:11 The Importance of Mobile Optimization 23:26 Avoiding Constant Promotion 26:36 The Power of Social Proof 28:19 Maximizing Instagram Stories 31:21 Educational Content Strategy 32:50 Injecting Personality into Posts 35:41 Consistency and Timing 37:48 Managing DMs Effectively 39:31 Actionable Steps to Improve Your Instagram 41:11 Conclusion and Next Steps https://www.theaestheticsjunkie.com/op/vaultchallenge/ Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    42 min

  5. MAY 12

    The Airbnb Revolution in Medical Aesthetics: How Cloud Med Spas is Transforming Practitioner Success

    Empowering Medical Aesthetic Practitioners with Cloud Med Spas In this special episode of the Medical Aesthetics Marketing Show, host Pam, known as the Aesthetics Junkie, discusses how Cloud Med Spas is revolutionizing the landscape for medical aesthetic practitioners in the United States. Pam is joined by Shannon Seran from Cloud Med Spas to break down how their service helps both new and experienced practitioners start their practices without heavy capital investment. The episode covers the challenges of scaling a med spa, the similarities between the medical aesthetics industry and the hair care industry, and the benefits of a shared space model for reducing overhead. Shannon explains the dual model of Cloud Med Spas, which empowers practice owners to rent out unused space and practitioners to rent those spaces by the hour. They delve into the importance of client retention, effective pricing strategies, and the essential tools needed for sustaining a successful practice. Whether you're a med spa owner looking to make extra revenue or a new injector seeking to start your own practice, this episode provides invaluable insights. 00:00 Introduction and Episode Overview 00:57 Welcome to the Medical Aesthetics Marketing Show 01:28 Challenges in Scaling a Med Spa 02:00 Interview with Shannon from Cloud Med Spas 02:21 Empowering Practitioners and Practice Owners 04:41 Client Retention and Marketing Strategies 06:25 Pricing and Conversion Tactics 10:31 Utilizing Software and CRM for Success 14:59 Cloud Med Spas: Business Model and Benefits 26:31 Training and Mentorship for Practitioners 32:42 Product Offerings and Ordering Process 38:50 Data and Business Support 44:03 Getting Started with Cloud Med Spas 46:48 Conclusion and Contact Information For more information about Cloud Med Spas, visit https://cloudmedspas.com or contact Shannon directly at shannon@cloudmedspas.com. Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    48 min

  6. APR 24

    How to use Tiktok for Med Spas & Plastic Surgeons

    In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, explores the untapped potential of TikTok ads for med spas and plastic surgery clinics. She discusses the platform's massive user base and the thriving medical aesthetic content. Pam provides a comprehensive guide on creating successful TikTok ads, including the importance of user-generated content, effective targeting, and utilizing TikTok's Ads Manager for optimal results. The episode also covers what types of content work best, the do's and don'ts of TikTok ad policies, and tips on increasing client engagement and bookings. This episode is essential for medical practitioners looking to grow their practice through innovative digital marketing strategies. 00:00 Introduction to the Medical Aesthetics Marketing Show 00:07 Why TikTok Ads are a Game Changer 01:14 The Power of TikTok Content 04:08 Getting Started with TikTok Ads 05:22 Creating Effective TikTok Ad Content 09:09 Optimizing Your TikTok Ad Campaigns 11:52 Understanding TikTok Ad Policies 16:24 Maximizing Your Ad Spend and ROI 21:25 Practical Examples and Strategies 27:23 Final Thoughts and Encouragement Client lifetime value guide - https://www.theaestheticsjunkie.com/op/lifetime-kit/ Join the content challenge - https://www.theaestheticsjunkie.com/op/vaultchallenge/ Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    30 min

  7. APR 18

    25 Scroll-Stopping Content Ideas for Medical Aesthetics Marketing

    In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, provides med spa owners, managers, and social media marketers with 25 client-converting content hooks for platforms like Instagram, Facebook, TikTok, and YouTube. The hooks are designed to capture attention and drive engagement, and Pam emphasizes the importance of using big text and carousels. She provides detailed examples and encourages listeners to adapt hooks to their own perspectives. Additionally, Pam invites listeners to participate in a 30-day content challenge. 00:00 Introduction and Episode Overview 00:46 The Importance of Carousel Posts 02:09 Content Creation Challenge: 25 Hooks 03:05 Detailed Breakdown of Content Hooks 08:21 Engagement and Results 14:05 Upcoming Podcast and Final Thoughts 24:20 Conclusion and Next Episode Teaser Resources: Join the Social Media Marketing Vault Waitlist: http://theaestheticsjunkie.com/vault Show Notes & Guide: http://theaestheticsjunkie.com/vaultchallenge Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    25 min

  8. MAR 27

    State of Social Media Report for Medical Aesthetics in 2025

    In this episode of the Medical Aesthetics Marketing Show, Pam, known as the Aesthetics Junkie, explores the 2025 social media study by Metrical, focusing on the best strategies for medical aesthetics practices. The episode emphasizes the importance of platform choice, highlighting Instagram, TikTok, YouTube, and Facebook, with a special focus on the emerging opportunities on TikTok. It also covers the significance of quality over quantity in posting, the effectiveness of raw and unpolished videos, optimizing posting times for engagement, and the critical engagement metrics to track. Additionally, Pam recommends tools like Metrical and ManyChat for efficient social media management and advises against using generic stock photos. Listeners are encouraged to strategically plan their content and stay tuned for the next episode, which will provide a whole month of content strategies designed to convert and generate engagement. 00:00 Introduction to the Medical Aesthetics Marketing Show 00:04 Understanding the 2025 Social Media Study 01:11 Choosing the Right Social Media Platforms 05:24 Effective Posting Strategies for 2025 13:26 Engagement Metrics That Matter 16:48 Tools and Automation for Social Media Success 22:02 Conclusion and Next Steps Measure your Instagram Engagement - http://theaestheticsjunkie.com/instagram Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    22 min
See All (58)

Ratings & Reviews

5
out of 5
4 Ratings

About

The Medical Aesthetic Marketing Show is the go-to source for digital marketing insights and strategies to help grow your medical spa, plastic surgery clinic, skin care practices, and aesthetic businesses.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada