62 episodes

Actionable tips and advice for private practice physicians, administrators, and marketing managers to improve their practice marketing, grow revenue, and take patient experience to the next level.

For more free practice marketing resources, visit https://www.messenger.md

The Medical Marketing Podcast Messenger Healthcare Marketing

    • Business
    • 5.0 • 7 Ratings

Actionable tips and advice for private practice physicians, administrators, and marketing managers to improve their practice marketing, grow revenue, and take patient experience to the next level.

For more free practice marketing resources, visit https://www.messenger.md

    The Inside Scoop on Outsourcing Marketing for a Private Practice

    The Inside Scoop on Outsourcing Marketing for a Private Practice

    We all know marketing is important if you want to get more patient leads and grow your practice…but often times, practices get too busy to do it well.

    This week on the Medical Marketing Podcast, we’ll explore the pros and cons of outsourcing marketing for your practice and help you figure out which strategy makes the most sense to help your practice grow.

    Show notes: https://messenger.md/podcast/episode-58

    • 12 min
    Survey Results: How Patients Look for Healthcare in 2021

    Survey Results: How Patients Look for Healthcare in 2021

    As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want? This week on the Medical Marketing Podcast, we'll take a look at survey results to show you how you can improve your practice to deliver exceptional experiences based on what your patients really want.
    Show notes: https://messenger.md/podcast/episode-57

    • 8 min
    The Power of Video for Your Medical Practice

    The Power of Video for Your Medical Practice

    “A picture is worth a thousand words." You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million.
    Show notes: https://messenger.md/podcast/episode-56/

    • 16 min
    REPLAY: How to Advertise a Medical Practice on Google: What You Can and Can’t Do

    REPLAY: How to Advertise a Medical Practice on Google: What You Can and Can’t Do

    In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns.

    Show notes: https://messenger.md/podcast/episode-41/

    • 16 min
    Why the Most Beautiful Medical Practice Website Can Still Fail

    Why the Most Beautiful Medical Practice Website Can Still Fail

    Today on the Medical Marketing Podcast, we'll look at why the most beautiful practice websites can still fail to attract patients – and how you can avoid common pitfalls to ensure your practice's success.
    Show notes: https://messenger.md/podcast/episode-55

    • 10 min
    The Top 6 Technical SEO Issues Found on Healthcare Websites

    The Top 6 Technical SEO Issues Found on Healthcare Websites

    As a doctor, your website is the most crucial aspect of your marketing strategy. Your website is almost always the first touchpoint that patients have with you, so it's important to rank high on Google for important terms.
    But many doctors' websites have hidden problems lurking beneath the surface that make it difficult – if not impossible – to rank on Page 1. 
    Not being on Page 1 means minimized visibility and reduced revenue.
    We've analyzed hundreds of physician websites over the years, so we've observed countless doctors make the same mistakes time and time again.
    Understanding these mistakes will help you fix them quickly and put your best foot forward with Google – which means higher rankings, more patients, and revenue growth. 
    Show notes: https://messenger.md/podcast/episode-54

    • 14 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

StrategicOptimist ,

Great topical advice

Thanks for creating this content! As a former Business Development Director in a private practice, I found so many of these insights to be best practice and yet not widely known. If you’re looking to get up to speed about current medical marketing tactics or want some ideas about how to present basic marketing ideas to your physician owners, it’s worth giving this podcast a listen!

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