Your association members want to connect with each other and with you, but how do you facilitate that connection? Heather McNair and Alex Mastrianni are two association engagement experts that will teach you strategies for building an engaging member community that will create vital connections with your members, keep them coming back with personalized, relevant experiences, and accelerate growth for your organization. If member engagement feels elusive, this is the place for you. Each episode will cover member engagement best practices and strategies that you can put into action to transform your organization.
All About Data - An Interview with Jeff Horne of Wicket
We have access to more data than ever before, but that data is useless if we aren’t using it to inform how we interact with our members. Today, we are joined by Jeff Horne, CEO and Co-Founder of Wicket, a member data platform for associations, to discuss the gap that exists in the conversation about member engagement, and the role an association's tech stack plays. We talk about how you can make sense of all the member engagement data you’re looking at, how to use it to create a better member experience, and much more.
Creating a Safe Space for Your Members
This episode is a recording of a session from our virtual user conference, Super Forum. To assist with monitoring and addressing inappropriate behavior such as trolling, overly promotional or harassing posts, the American Association for the Advancement of Science developed robust protocols, canned responses and enhanced T&Cs to help make our community a safer space for members, working with our in-house human rights group. In our session, we will share the ins and outs of our protocols, and our best practices for having a more harmonized online space and what we found our biggest challenges and opportunities were.
The Power of Marketing Automation for Associations
We all live very busy lives, and anything that can put more time into our day is a game changer. That’s why this week’s episode is about email marketing automation. Alex and Heather are joined by experts Beth Arritt and Kat Jarvis to talk about saving ourselves time! Listen now to hear their tips on how you can make your staff more efficient and provide better service for your customers.
5 Ways to Get Your Members Moving Today
You’re sending emails, you’re hosting virtual events, you’re making calls. Are your members listening? You want your members to get what they need from your association. But to do that, you need to involve and engage them effectively. On this episode, community pro, Sara Maloney, is sharing five tactics you can implement today—not 6 months or a year from now—to boost member activity.
Extending the Value of Your Community
More than ever, members are looking for ways to connect beyond what they find in your community. Allison Able & Shannon Emery will discuss what it takes to make employee resource groups or affinity groups happen by sharing keys to success and lessons learned.
The Engagement Playbook of the Future: Strategies for Sticky Communities
This week’s episode is all about data! You’ll hear from Higher Logic Community Manager’s Emily Stamm, Annie Moncure, Sara Maloney, and Shannon Emery. Our experts talk to us about their engagement strategies to identify patterns within their community, and how to improve the members overall experience to ensure they are coming back. Listen now to hear these women write the engagement playbook of the future!