The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations.
Originally launched with Heather McNair, an industry leader in community management and engagement, the show continues with Higher Logic’s association evangelist Beth Arritt, who herself has over 25 years’ experience in marketing and member engagement. With each episode, association professionals will hear expert advice on the many facets of building and providing ongoing value to association members, coming away with strategies proven to transform your organization.
Be sure to access the AMP Newsletter at bit.ly/AmpSubscribe.
Marketing Plays You Can Borrow from 3 Association Marketers
How can you reach your diverse member segments in a personalized way? Why aren’t ”best practices” always the best for your audience? How can you use mute campaigns to prevent unsubscribes? Hear three association marketing professionals discuss these topics and more with Beth Arritt. You’ll come away with marketing plays you can adapt for your own association.
3+ Success Stories with Association Marketers in Australia
How can a solo marketer reach members in a personal way? How can you reduce member email fatigue? What happens when your marketing software doesn’t integrate? See how our fantastic panel of association marketing professionals solves these challenges, and more.
Interviews with Innovators: How AMGA’s Joe Delisle Keeps It Fresh for Members
Do you want to make a difference at your association? Get members engaged and excited about all you have to offer? Learn how Joe Delisle, Director of Council Relations at the American Medical Group Association (AMGA), makes this happen at his association.
Meet Higher Logic Thrive w/ Chief Product Officer James Willey
Did you hear the news? Higher Logic Thrive just launched! Listen in to Beth’s and Chief Product Officer James Willey’s conversation about what this means for your association and your members.
What Motivates Members with Author Todd Henry
What drives members to join and participate in your association? Listen to speaker, author, and advisor Todd Henry discuss the approach he lays out in his book, The Motivation Code, and how it applies to association professionals.
How the Public Affairs Council Doubled Their Engagement with Innovative New Member Onboarding
Hear how the Public Affairs Council’s marketing and membership teams worked together to innovate and create a sleek new approach to member onboarding.