281 episodes

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

The Membership Guys Podcast with Mike Morrison The Membership Guys

    • Entrepreneurship
    • 4.9 • 96 Ratings

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

    Celebrating the Milestones of Your Membership Business

    Celebrating the Milestones of Your Membership Business

    Are you celebrating the milestones in your membership business?

    If not, you should be!

    Whether it's an anniversary or hitting an important goal, it's worth making an effort to mark those significant achievements.

    In this episode, I share my top tips for celebrating your membership milestones in style...

    • 15 min
    Pros and Cons of Pre-selling Your Membership

    Pros and Cons of Pre-selling Your Membership

    Turning your membership idea into a reality can take a lot of time and, often, a lot of money.

    As such you might be trying to find a way to raise funds earlier in the process.

    Some membership owners do this with a pre-sale.

    A pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept (even though it doesn't exist yet!).

    If they are, then you can generate seed money to help finance the development of your membership.

    However, before pre-selling your membership idea, it's important to know the pros and cons...

    • 27 min
    Customer Service Essentials for Membership Sites

    Customer Service Essentials for Membership Sites

    Customer service is at the heart of the member experience.

    No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.

    Providing your members with good customer service is an easy way to elevate their experience of your site, and similarly a bad customer service experience will quickly turn their opinion of your membership sour.

    In this episode, I break down the 4 step approach to master your customer service strategy, as well as specific tactics for streamlining customer service as your membership scales.

    • 24 min
    Using Member Roundups to Increase Engagement

    Using Member Roundups to Increase Engagement

    As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.

    From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.

    However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.

    So in today's episode I’m going to take a look at one of my favourite tactics for member communication, engagement and retention – the humble “member roundup email”.

    • 18 min
    Breaking Down the 6 Different Types of Membership Launch

    Breaking Down the 6 Different Types of Membership Launch

    When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.

    It's a big deal!

    However that grand opening isn't the only opportunity you have to launch...

    There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market.

    Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey...

    • 26 min
    How to Change Membership Platform After You’ve Launched

    How to Change Membership Platform After You’ve Launched

    Have you launched your membership and then found yourself regretting your choice of technology that runs your website? Or maybe you haven't yet launched but you live in fear of that turning out to be your reality.

    “What if I make the wrong choice and then in 6 months’ time I discover I’m stuck with it?”

    Because of this we see a lot of people have a lot of anxiety about deciding on which platform or plugin is right for them. In this episode I reveal everything you need to know about switching your membership platform.

    • 20 min

Customer Reviews

4.9 out of 5
96 Ratings

96 Ratings

EasyFitnessSolutions ,

These guys are legit!

I read their Membership Industry report in the Mighty Network Host forum...started listening to this podcast (which has some amazing content!) and didn’t think 2x about joining the Membership Academy about 6 months ago. I’ve learned so much from them and I keep learning tons! They’ve definitely had an impact on how I run my membership community. Top notch people and content!
Coach Lisa from The Running University 😊

MissZoula ,

Perfect Pairing

I’m a member of the Membership Academy, and this podcast works as the perfect compliment to the membership. It helps me stay focused on the big picture, reminds me about things I need to be paying attention to, digs into the little details that I might otherwise miss, delivers regular “aha’s” and keeps my head in the game when I’m not actively working on my own membership. #grateful

GoddessGuru ,

This Podcast Makes Me Feel Normal

I have had a dream of having a membership site for a while. I started out on Patreon but eventually realized that I needed a more flexible platform. After a year and a half of working at my membership site, I found The Membership Guys. I was at my wits end but started listening to the podcast and it was as if they knew me and my situation personally. I think it took 2-3 days before I signed up. I haven’t even been a member for a month but I feel like the value I have received from both the Podcast and the MembershipGuys Academy is beyond explanation. I was at the verge of giving up, actually. It truly takes be with people who do this work to feel normal. I have largely been learning from people who do large launches and close their doors after the launch. That cannot work for my membership as the info is time sensitive. So this podcast makes me feel at home and The Membership Guys Academy IS my new home. I am grateful!

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