341 episodes

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

The Membership Guys Podcast with Mike Morrison The Membership Guys

    • Business
    • 4.9 • 126 Ratings

Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website

    New Year, New Brand: Say Hello To The Membership Geeks!

    New Year, New Brand: Say Hello To The Membership Geeks!

    After 7 years we have a very sad announcement to make...
    The Membership Guys are no more.
    I know, I know... what a devastating way to start the New Year!
    But the good news is that we've just undergone a little bit of a rebrand and henceforth shall be known as...
    Membership Geeks!
    This is a change that is several years in the making, so tune into today's very special episode of the podcast to discover why we've rebranded, what it means going forward, and get the inside track on some of the exciting things we have planned for 2022 and beyond.

    • 39 min
    10 Most Popular Episodes of The Membership Guys Podcast in 2021

    10 Most Popular Episodes of The Membership Guys Podcast in 2021

    Is it me or has 2021 been a bit of a blur?!
    It's definitely been another strange year as we've all tried to navigate life running a membership in the midst of a global pandemic...
    But from what we've seen in our http://membershipacademy.com (membership) and https://www.facebook.com/groups/506428616152347 (Facebook) communities, you all seem to be handling it pretty well!
    So what have we been up to?
    It's been another busy 12 months for myself, Callie and the TMG team...
    In 2021, we’ve:
    Created and launched our EPIC new Roadmap inside https://www.membershipacademy.com/ (Membership Academy.)
    Celebrated the 6th anniversary of our business.
    Grown our team further with the addition of our awesome Community Manager, Hannah, and...
    Created another year’s worth of https://www.themembershipguys.com/podcast/ (The Membership Guys) weekly podcast and season 5 of Callie’s https://www.themembershipguys.com/behind-the-membership/ (Behind The Membership) podcast.
    And a whole lot more besides!
    That being said, with only a few days left of 2021, it’s time for our traditional end of year recap show.
    Listen for our top 10 most popular episodes of The Membership Guys podcasts in 2021.
    As always, I'd like to thank you so much for your continued support of the show this year - I really appreciate each and every one of you.
    Here’s to an awesome 2022.
    Episode Links (not in order - don't want to ruin the suspense!):https://www.themembershipguys.com/musings-money-mindset-membership/ (Musings About Money and Mindset in the Membership World)
    https://www.themembershipguys.com/member-retention-mistakes/ (Avoid These 6 Common Member Retention Mistakes)
    https://www.themembershipguys.com/competing-memberships/ (Competing with Established Memberships in Your Market)
    https://www.themembershipguys.com/membership-setting-goals/ (Setting Goals for Your Membership Business: A Practical Process)
    https://www.themembershipguys.com/membership-guys-origin-story/ (The Untold Origin Story of The Membership Guys)
    https://www.themembershipguys.com/member-engagement-strategy/ (How to Encourage Engagement without Nagging Your Members)
    https://www.themembershipguys.com/money-membership-business/ (Are You Leaving Money On The Table in Your Membership Business)
    https://www.themembershipguys.com/build-audience-before-launching-membership/ (How We Built Our Audience Before Launching Our Membership)
    https://www.themembershipguys.com/instagram-stories/ (Using Instagram Stories to Promote Your Membership)
    https://www.themembershipguys.com/why-people-arent-joining-your-membership-site/ (Why People Aren't Joining Your Membership Site)

    • 39 min
    Things You Quickly Learn in your First Year as a Membership Site Owner

    Things You Quickly Learn in your First Year as a Membership Site Owner

    Have you recently launched your membership website?

    If you have then you’re in the midst of a steep learning curve…

    One we’ve all been through as membership owners.

    As we’re approaching the end of the year, now is the perfect time to plan what we want to achieve over the coming months…

    For more established membership owners the year ahead might be fully mapped out so they know what to expect...

    But for those new to the membership world, what lies ahead is largely unknown.

    While we don't have a crystal ball to tell you exactly what's going to happen over the next 12 months...

    We can try our best to prepare you for some of the things you're likely to discover in your first year of running a membership site…

    And that’s exactly what we’re doing in this podcast episode.

    Join us to hear 5 things you quickly learn in your first year as a membership site owner



    Essential Learning Points:



    Good customer service can be the difference between losing a member and leaving someone with a positive impression who is likely to recommend you to others.
    Implementing a solid onboarding process will make everything easier - for both you and your members.
    The freedom, the flexibility and the fulfilment that comes from recurring revenue and making money while you sleep can make a huge difference to your life.
    You can’t please everyone
    You’re probably making a bigger difference than you realize

    • 13 min
    The Perils of Building Your Membership on Rented Land

    The Perils of Building Your Membership on Rented Land

    Is your membership built on rented land? Are you relying on third parties with little control of your own content or community?

    While there’s something to be said for third parties and all-in-one platforms, you need to be wary. Those platforms could go down, or maybe they could be hacked, and then what?

    If you can’t access your membership assets, that’s bad news for your business. In this episode, you’ll hear all about the perils of building a membership on rented land.

    Tune in to hear why control and having alternative options in the bag are so important and what you can do to protect yourself from a Facebook 2021-style outage.

    Essential Learning Points:

    What the Facebook outage taught us about the dangers of relying on third parties
    Why control is the most important thing you need
    Why you need to protect your business assets
    The pros and cons of building on rented land

    • 12 min
    6 Changes That Will Improve Your Membership's Email Marketing Results

    6 Changes That Will Improve Your Membership's Email Marketing Results

    Email marketing is the golden ticket to growing any kind of membership or online business. But a successful email marketing campaign is about so much more than sending out the occasional email to your mailing list.

    If you really want to step up your email marketing effectiveness, you need to use some tried-and-tested tactics. In this episode, we share six ways to improve your email campaigns.

    You’ll hear why emailing more often is the right move, how to use narrative and open-loop emails to keep interest and how to use different email marketing features to transform your campaigns. Tune in today to learn more.

    Essential Learning Points:

    Why you should get out of your comfort zone with email marketing
    How to utilize the P.S. section of your emails to drive sales
    Why storytelling is the key to a good email
    How to maintain interest through open-loop emails
    Why you should always try to experiment with email marketing
    How to use conditional content

    • 20 min
    4 Things You Can Do Today to Drive Membership Revenue

    4 Things You Can Do Today to Drive Membership Revenue

    Want to give your membership a little revenue boost? Who wouldn’t?

    The chances are, you’re already working on 101 things to grow your membership over time. But what can you do today?

    In this episode, we cover four super simple ways you can boost your revenue both in the short and long term. These are simple tactics you can get started on today that don’t take too long or cost much.

    This episode covers how you can use flash sales and discounts to boost sales, why you should pay extra attention to your non-buyers and ex-members, and how you can get members to upgrade.

    Try these tactics today and integrate them into your long-term strategy to see consistent results for years to come. Tune in to hear how you can get started.

    Essential Learning Points:

    How to use a flash sale to boost revenue
    Why you shouldn’t ignore your non-buyers
    The benefits of getting in touch with ex-members
    How a simple email can prompt members to upgrade

    • 17 min

Customer Reviews

4.9 out of 5
126 Ratings

126 Ratings

Miss speechie ,

Must listen

Must listen for all membership owners! Tons of value in each and every episode! I find myself binge listening!

Gabgrl611 ,

Great find & lovely hosts!

Glad I found this podcast- the heart + gratitude you hear from the hosts is amazing.

Ryquen ,

Generosity at its finest!

The wealth of information from the podcast and from the Membership Academy is awesome. With the content, process, community, support… i have so much more clarity with how to move forward “successfully” and make this happen!

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