The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.
Rebroadcast Series: Questions to Ask Yourself When Sales are Slow or Stalled
FIRST STEPS WHEN SALES SLOW DOWN Remind yourself, it’s normal, and it happens.
Next, consider this a bit of a gift. We are all continually trying to find time for things, aren’t we? I think most people are looking for some extra time on most days. Consider a slow spell, an opportunity to catch up on something that’s been lingering, or a chance to explore something new that’s been on your list.
You might have tasks that have moved from one month’s to-do list to the next several times already. Get those things done! Take the time and make it useful to you. Anticipate that things will not stay slow forever and prepare for things to pick back up.
QUESTIONS FOR SLOW OR SLUGGISH SALES I know that telling yourself it’s normal, and looking on the bright side won’t always make your worries about it go away. Likely, that will not be enough, which is why we have a list of questions you can ask yourself if sales are slow or stalled in your handmade business.
For full show notes for this episode visit merriweathercouncilblog.com/169
For a full list of all merripodcast episodes visit merripodcast.com
Rebroadcast Series: SEO Reality Check
Of course, when we say Etsy SEO, that means Search Engine Optimization specific to Etsy’s native search engine. Etsy SEO is a common focal point for Etsy sellers, maybe even to a fault.
Here are three things I want you to know about Etsy SEO off the top to get this started:
1. The factors that go into Etsy SEO and how it is calculated and achieved do not change as often or as dramatically as people seem to think it does.
2. SEO is not the be-all, end-all to Etsy success! This applies anywhere. SEO might get you found, but it is not the thing that makes sales. SEO is a marketing strategy, not a sales strategy!
3. You shouldn’t focus so much on SEO (on any platform) that you forget about other important areas of optimization.
To get the full show notes for this episode visit merriweathercouncilblog.com/148
For a full list of all Merripodcast episodes visit merripodcast.com
To find out how to make your Etsy shop work harder for you visit merritrainingcourse.com
Rebroadcast Series: No One Cares About Your Etsy Sales Number
I’ve posted about this on Instagram before, and it always seems to ignite a little fire. No one cares about your Etsy sales number besides you.
Etsy is not a perfect platform, but it is a damn good one. We believe it is the best marketplace handmade business owners have right now.
Sellers (and some buyers) often gripe about Etsy changes, but for me I find this one UNCHANGED thing is my biggest gripes: displaying the seller’s sales number on the homepage of the Etsy shop. It’s been this way since day one and hasn’t changed.
The fact that Etsy publicly displays your sales number has ALWAYS seemed ridiculous to me.
To get the full show notes for this episode, visit merriweathercouncilblog.com/144
To see the full list of all merripodcast episodes, visits merripodcast.com
To make your Etsy shop work harder for you, visit merritrainingcourse.com
Why this is the last new episode of The Merriweather Council Podcast
Today I'm sharing with you some big news. Probably the biggest news I've ever shared here.
I've always tried to keep the podcast timeless and evergreen, so I haven't shared much "news" here. But I digress.
This is the last new episode of The Merriweather Council Podcast.
Not for the summer, not for this season - but actually forever.
First, I want to thank you for being here today and for every time you streamed the podcast. It's truly been an honor to create this content and share it with you, knowing that it ultimately might impact your business, and I appreciate the trust you've put in me and my team not only here on the podcast but throughout the business.
There are many reasons for this decision, but most are highly personal or boring. I'll share the key reason with you here, though.
There are many different ways to define success, but I can't accomplish all of them within this business. And there are other things I want to do that would bring me to other versions of success. But I need to make space for them.
I want to be clear before going forward. I have absolutely no intention of sharing this as advice. This is just what's happening for me.
For full show notes and links mentioned, please visit merriweathercouncilblog.com/166
For a complete list of all Merripodcast episodes visit merripodcast.com
To join the free masterclass while it's still available visit merritrainingcourse.com
Etsy Shop Audits: the good, the bad, the alternative
Etsy shop audits. What are they? Is that the same as a shop critique? Should you invest in one? And why I don't offer them!
Years ago, I DID offer this as a service. I have done hundreds of Etsy shop audits.
I did shop audits for sellers at all levels, in all different niches, for all different types of products – handmade, vintage digital- all of them.
And what I found was that I was repeating myself quite a bit. Even in the follow-up written points, the additional resources, the extra input, and beyond – even when people would write back with questions… they were the same questions.
I know now that this is because until a certain baseline is implemented, the information that people receive in audits is not personalized.
For all the links mentioned and to get full show notes for this episode, visit merriweathercouncilpodcast.com/165
For a full list of all Merripodcast episodes, visit merripodcast.com.
5 Sneaky Signs you Need to Adjust the Pricing of your Handmade Products
Worried you might be you are underpricing your handmade product? I’m glad it’s on your mind because pricing properly is the foundation on which you build a sustainable business.
Regardless of your niche, style, medium, or experience level, pricing properly is key to having a handmade business that can endure, grow, and thrive.
To put it simply: if you aren’t pricing for profit, you don’t have a business; you have a hobby. There is nothing wrong with hobbies, of course, but they are best when you know you have one, not when you are trying to accomplish something else for a year and then realize you were on the wrong track.
In this episode, I reveal the 5 sneaky signs that you need to adjust your pricing.
For all the links mentioned in this episode and for full show notes, please visit merriweathercouncilblog.com/164
For a full list of all Merripodcast episodes, visit merripodcast.com.
Love listening to this podcast. Great content and advice for Etsy sellers.
Great advice, great pep talks
I love listening to this as a supplement to the Etsy course that I purchased from Danielle (worth the $$!)
Hearing her tips gives me more confidence to charge what I’m worth and take risks in my business. Love listening!
MUST LISTEN for creative makers!
I can’t get enough of these short, to-the-point business episodes! I’m a busy business owner: I don’t have time to listen to lengthy, rambling podcasts and LOVE how much value I get from each show in such a short time.
I’ve been listening since the very beginning, and I love seeing Danielle continue to publish high quality, FREE episodes for all of us makers out there. Her content has really hit its stride and keeps getting better and better. Thank you!