The Military, Marriage, and a Marketing Pivot - Fortibus Marketing

Company: Fortibus Marketing
Owners: Michael Paul
Year Started: 2005
Employees: 1-10 

What happens when military discipline meets entrepreneurial chaos? In this episode, Michael Paul shares how an unexpected opportunity launched him and his wife into the agency world, testing their marriage, mindset, and resilience. From leading through a 93% revenue loss to redefining roles at work and home, this story is anything but ordinary.

Key Takeaways

• How military structure helped navigate agency uncertainty
• Why defining roles saved their business and their marriage
• What losing 93% of revenue taught them about survival and reinvention
• The conversation that triggered a major business pivot
• Using the Kolbe Index to build a stronger, more aligned team