The MM+M Podcast The MM+M Podcast

Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.

What I have learned about the need to always be an agent for change. When I started my agency 6 years ago, I wanted to do something different. But part of that journey was being willing to keep doing things differently, and never believing that the last answer continued to be the right answer.

Delivering effective communications requires perspectives from every angle. At Syneos Health Communications, diversity of thought creates a faster path to insights that enable more targeted programs and meaningful outcomes for clients. Listen to how being At the Heart of Health makes all the difference.

How corporate executives turned
entrepreneurs and tech innovators anticipating shifting demographics and
accelerating inclusion as a business advantage in healthcare. In the wake of
COVID and given demographic, policy, and reimbursement shifts in healthcare,
many companies and agencies are working towards building capabilities to
promote health equity and inclusion in healthcare. Ahead of these trends, former
corporate executive Lili Gil Valletta dared to create the company and agency
they couldn't find to hire, and CulturIntel
was born 12 years ago. In this podcast, you will learn more about the
backstory that led to the creation of what is today one of the leading,
independent/ minority-owned agencies with proprietary AI-powered research and
cultural marketing expertise. Hear more about the steps it took to turn
opportunity into action while impacting leading brands and companies like GSK,
UHG, Merck, Pfizer, Google, and Walmart among others as they seek to accelerate
societal and healthcare impact and growth in today's multicultural world. Lili’s
unique story, including her challenges and successes, can serve as great
inspiration for corporate leaders and entrepreneurs alike to dare to follow the
evidence, anticipate trends, and innovate with the power of inclusion as a
winning differentiator.

How condition-specific audience segments can lift your brand beyond traditional targeting.

How digital engagement is empowering patients to make better health care decisions

Patient centricity has long been a buzzword in the world of pharma marketers, but what does true patient-centric marketing look like? In the MM&M podcast “Redefining Patient Centricity at the Point of Care,” Julie Cosgrove, director of marketing, Alnylam Pharmaceuticals and Isaac Gealer, lead client experience manager, Phreesia Life Sciences, explored the digital innovations at point of care that help marketers target relevant audiences at the patient level. Moderated by Marc Iskowitz, executive editor, MM+M.