249 episodes

MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.

The MM+M Podcast The MM+M Podcast

    • Business
    • 4.3 • 9 Ratings

MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.

    Pulling at the threads of HCP marketing in an age of data privacy

    Pulling at the threads of HCP marketing in an age of data privacy

    Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.

    • 22 min
    MM+M Agency 100 StoryCast, Vue Health: Change is hard, and imperative.

    MM+M Agency 100 StoryCast, Vue Health: Change is hard, and imperative.

    What I have learned about the need to always be an agent for change. When I started my agency 6 years ago, I wanted to do something different. But part of that journey was being willing to keep doing things differently, and never believing that the last answer continued to be the right answer.

    • 15 min
    MM+M Agency 100 Storycast, Syneos Health Communications: At the Heart of Health: Where Humanity, Technology & Creativity Intersect

    MM+M Agency 100 Storycast, Syneos Health Communications: At the Heart of Health: Where Humanity, Technology & Creativity Intersect

    Delivering effective communications requires perspectives from every angle. At Syneos Health Communications, diversity of thought creates a faster path to insights that enable more targeted programs and meaningful outcomes for clients. Listen to how being At the Heart of Health makes all the difference.

    • 21 min
    MM+M Agency 100 Storycast, CulturIntel: Intrapreneurship in Action: The Backstory Behind the Creation of a Cultural Intelligence Agency

    MM+M Agency 100 Storycast, CulturIntel: Intrapreneurship in Action: The Backstory Behind the Creation of a Cultural Intelligence Agency

    How corporate executives turned
    entrepreneurs and tech innovators anticipating shifting demographics and
    accelerating inclusion as a business advantage in healthcare. In the wake of
    COVID and given demographic, policy, and reimbursement shifts in healthcare,
    many companies and agencies are working towards building capabilities to
    promote health equity and inclusion in healthcare. Ahead of these trends, former
    corporate executive Lili Gil Valletta dared to create the company and agency
    they couldn't find to hire, and CulturIntel
    was born 12 years ago. In this podcast, you will learn more about the
    backstory that led to the creation of what is today one of the leading,
    independent/ minority-owned agencies with proprietary AI-powered research and
    cultural marketing expertise. Hear more about the steps it took to turn
    opportunity into action while impacting leading brands and companies like GSK,
    UHG, Merck, Pfizer, Google, and Walmart among others as they seek to accelerate
    societal and healthcare impact and growth in today's multicultural world. Lili’s
    unique story, including her challenges and successes, can serve as great
    inspiration for corporate leaders and entrepreneurs alike to dare to follow the
    evidence, anticipate trends, and innovate with the power of inclusion as a
    winning differentiator.

    • 19 min
    The health data ‘dream state’

    The health data ‘dream state’

    How condition-specific audience segments can lift your brand beyond traditional targeting.

    • 16 min
    Redefining patient centricity at the point of care

    Redefining patient centricity at the point of care

    How digital engagement is empowering patients to make better health care decisions

    Patient centricity has long been a buzzword in the world of pharma marketers, but what does true patient-centric marketing look like? In the MM&M podcast “Redefining Patient Centricity at the Point of Care,” Julie Cosgrove, director of marketing, Alnylam Pharmaceuticals and Isaac Gealer, lead client experience manager, Phreesia Life Sciences, explored the digital innovations at point of care that help marketers target relevant audiences at the patient level. Moderated by Marc Iskowitz, executive editor, MM+M.

    • 25 min

Customer Reviews

4.3 out of 5
9 Ratings

9 Ratings

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