In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown talk about the thing that quietly stresses stylists out the most: unpredictable income. Whether your slow months follow the typical seasonal patterns or they hit randomly out of nowhere, this episode is both a reality check and a practical plan for creating more stability in your take home pay. Hunter breaks down why volatility usually comes from two issues that can be solved. Uneven profitability across services, and inconsistent booking momentum. You will hear how to price in a way that creates a more predictable baseline, what to do when you start seeing gaps without immediately discounting, and the systems that keep future you protected even during your busiest seasons. Key Takeaways: 💵 Price for a predictable baseline, not just a menu that looks good Hunter explains why the goal is knowing you are making a consistent minimum per hour across services, even if you do not use a pure hourly pricing model. When your time is priced evenly behind the scenes, you reduce resentment toward certain services and make your income more stable as long as you stay booked. 📅 Pre booking is making a comeback, but do it intentionally Pre booking can create major stability, but Hunter is clear that you should not blindly bring back old habits. He shares that they are testing intentional pre booking experiments with Mastermind members, and that the nuances matter because it can create risks for certain businesses if done the wrong way. 🚫 Do not panic discount when you see gaps If you want to post availability, Hunter suggests doing it carefully so you do not train clients to think you always have openings. He encourages avoiding discounting except in very specific cases like a new client offer, and keeping it tight by only sharing a few appointment options. 🧾 Increase your average ticket during gappy times Instead of obsessing over the clients you do not have, Hunter focuses on maximizing the clients you do have through retail and add on services. If you have time because the schedule is lighter, you can use that space to increase the value of each appointment and offset income dips. 📣 Do not stop marketing just because you are booked One of the biggest mistakes Hunter sees is turning off marketing when you are full. He explains why marketing is not for today’s client, it is for the client who books in one month, two months, or six months, after they have built trust and budget. Keeping that momentum protects you later and gives you leverage when things unexpectedly slow down. 📝 Build a real waitlist system for both new and returning clients Hunter recommends having a waitlist no matter what stage you are in. A new client waitlist lets you capture demand even when you cannot take people right now. A returning client waitlist helps you quickly fill cancellations, and even pick up an extra day when you want to smooth out a slow week. He also calls out that most built in booking system waitlists are limited, and a custom waitlist gives you more control over the information you collect, like true availability. Why You Should Listen: If unpredictable income makes you spiral, second guess your pricing, or feel like you have to hustle nonstop to stay afloat, this episode gives you a calmer way to run the business. You will leave with a clear approach to stabilize your income through smarter pricing, better booking systems, and consistent marketing habits, so slow periods feel manageable instead of like an emergency. Let's connect on Instagram!
