151 episodes

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.

The Monday Morning Marketing Esther and Melanie

    • Business

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.

    Episode 151 - Repurposing content

    Episode 151 - Repurposing content

    So you’ve spent hours researching and writing a blog post or recording and editing a video for your content. You put it up and then what? Is that it? Just using it once? No! You can turn that one piece of content into so many more with just a few adjustments. In this episode Esther and Melanie give you some ideas of what to do and how to repurpose your content for different platforms.


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    • 13 min
    Episode 150 - Marketing jargon explained

    Episode 150 - Marketing jargon explained

    Do you get confused by CPM, CRM, CMS and all the other abbreviations and jargon that’s thrown about on a daily basis by marketers? In this episode Esther and Melanie go through some of their favourites and explain a few that they get asked about regularly. Which are your favourites? Which ones still confuse you?


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    • 13 min
    Episode 149 - 4x your E-commerce with AJ Saunders

    Episode 149 - 4x your E-commerce with AJ Saunders

    AJ Saunders talks to us today about how to 4x your e-commerce. Online sales is big business so it's important you stand out. Listen to these great tips from AJ and implement them into your e-commerce today.


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    • 29 min
    Episode 148 - Not everyone is your customer - and that's ok!

    Episode 148 - Not everyone is your customer - and that's ok!

    Do you try to market to everyone? Are your products suitable for absolutely everyone? We hope you answer "no" to both these questions! Remember - you're not everyone's cup of tea or you'd be a mug!


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    • 12 min
    Episode 147 - Onboarding New Clients

    Episode 147 - Onboarding New Clients

    Getting new clients is always an exciting and interesting time for a business, but knowing how to onboard them so everyone in the business knows what they will be doing is essential for longevity and upselling. Even if you're a solopreneur if you have these processes in place then if/when you expand, it will be easier for your employees to see what needs to be done and when.


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    • 12 min
    Episode 146 - Shopify with Michelle Duffy-Rudden

    Episode 146 - Shopify with Michelle Duffy-Rudden

    Do you have products to sell on your website? Shopify could be the way to do it. In this episode the ladies discuss different aspects of the Shopify platform with Michelle, team lead of support advisers at Shopify.


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    Send in a voice message: https://anchor.fm/monday-morning-marketing/message

    • 28 min

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