The Monday Morning Marketing Esther and Melanie

Going viral - something every business wants to do, right? Well, Anna Skipwith has managed it a few times already, so she knows what to do to help the process along, and what information to have to hand when journalists etc come calling. Listen for her expert insights and follow the podcast for more top tips.

There's a "cost of living crisis" (aka recession) so money is tight for a lot of businesses. What's the first thing to go when money is scarce? The marketing budget is usually high on the list of things to cut. In this episode, Esther and Melanie discuss why that's not a good idea, and is as useful a tactic as stopping your clock to save time.

In this episode, Esther talks about a crucial topic for any marketer looking to expand their reach: Cross-Cultural Marketing. The world is getting smaller so understanding how to effectively communicate with diverse audiences is no longer optional – it's essential.

What are content pillars? In this episode, Esther and Melanie give examples of content pillars that can help form the foundation of your social media strategy. Do you use them?

Whether you’re starting from scratch or redesigning your existing website, your web designer will have things that they want and need from you. In this episode, Aaron Ocampo of IPA Group takes us through some of the basic things that you will have to provide to your website designer in order for your site to get off to the best start. Think about your copy (wording), page numbers, maybe even layout (especially if you want things in a specific order) and don’t be afraid to ask your web designer questions on what they think will work best - after all, they’re the experts. Send us a message to let us know if you found the whole website building experience stressful or easy and why.

As a consumer, what are your opinions on influencer marketing? Are you bombarded with ads and sponsored messages? Or are you glad to see people you know, like and trust promoting products and services that may also be of use to you? In this episode, Esther and Melanie discuss the pros and cons of influencer marketing from a consumer point of view. They’re nano influencers in their own rights, but this episode is more about how others come across when they are promoting things. What do you think? We’d love to hear from you.