228 episodes

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.

**Winner of Digital Women Podcast of the Year 2023**

The Monday Morning Marketing Esther and Melanie

    • Business
    • 5.0 • 1 Rating

Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.

**Winner of Digital Women Podcast of the Year 2023**

    Episode 229 - The Power of Backlinks AKA Off Page SEO

    Episode 229 - The Power of Backlinks AKA Off Page SEO

    What are backlinks and how do they benefit your business? Who should be doing off-page SEO? The answer to these and many other questions are discussed in this episode.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

    • 17 min
    Episode 228 - The Value of Customer Relationships

    Episode 228 - The Value of Customer Relationships

    Customers are important for all businesses, but do we truly value them? In this episode, Esther and Melanie discuss the value of customer relationships - turns out it has a lot to do with your hands...


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    Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

    • 15 min
    Episode 227 - The importance of attending events

    Episode 227 - The importance of attending events

    In this episode Esther emphasises the benefits of attending events. Esther discusses the advantages of networking, personal growth, and learning opportunities that come from stepping out of the daily business routine. Some of the events she mentions are ATOMICON, UpliftLive, Digital Women and Social Media Fest. What events are you attending this year?




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    Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

    • 13 min
    Episode 226 - Writing content for your website with Rebecca Boyle

    Episode 226 - Writing content for your website with Rebecca Boyle

    Are you ever at a loss for what to write on your website? Are you struggling to get people to your website organically through your content and the keywords you use? In today's episode, Esther and Melanie are joined by Rebecca Boyle, Copywriter, who explains the importance of good content on your website and the difference hiring a copywriter can make.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

    • 20 min
    Episode 225 - Will marketing jobs be replaced by AI?

    Episode 225 - Will marketing jobs be replaced by AI?

    In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing?


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    Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

    • 13 min
    Episode 224 - Key Metrics to Track in Your Marketing Campaigns

    Episode 224 - Key Metrics to Track in Your Marketing Campaigns

    In this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are there any key metrics that you always focus on? What ones have you been surprised about in campaigns that you have run before?


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    Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

    • 15 min

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