225 episodes
The Monday Morning Marketing Esther and Melanie
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- Business
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5.0 • 1 Rating
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Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.
**Winner of Digital Women Podcast of the Year 2023**
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Episode 225 - Will marketing jobs be replaced by AI?
In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing?
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Episode 224 - Key Metrics to Track in Your Marketing Campaigns
In this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are there any key metrics that you always focus on? What ones have you been surprised about in campaigns that you have run before?
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Episode 223 - How to Consistently Show Up For Your Audience
In a world where customers are online 24/7, expecting answers to their questions, how can we be there for them without burning the candle at both ends? One answer to that can be found in this episode. By setting expectations and having consistent times to show up online, your audience will come to expect it and look forward to it.
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Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message -
Episode 222 - The Power of Pinterest with Lucy McVey
Pinterest is a bit of a forgotten platform for many businesses. In this episode, Lucy McVey answers Esther and Melanie's burning questions about who should be on Pinterest, how often to post, and what benefits it has for businesses to be there. The answers are very enlightening.
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Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message -
Episode 221 - Cluster Marketing
In today's episode, Melanie explains all about cluster marketing - what is it, how to use it and more. Listen in for great information and be sure to send us any questions you might have about any aspect of your marketing
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Episode 220 - Voice Search Revolution-Optimising for the Era of Voice Assistants
Hands up who has Alexa or Siri at their beckon call? We are entering the era of voice assistants at an alarming rate, so what are you doing to keep up? Is your website fully optimised for search, including voice search? Or are you like Hyundai and need to release an advert so your customers know how to pronounce your brand name in order to search for you? This is just one of the examples Esther and Melanie give in this latest episode.
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Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message