154 episodes

The Money Advantage provides simple, fun, and doable financial talk that helps wealth creators build time and money freedom with cash flow strategies, Infinite Banking, and alternative investments so you never have to worry about running out of money



Through our family office model, we utilize strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (Privatized Banking), and alternative investments.

The Money Advantage Podcast Bruce Wehner & Rachel Marshall

    • Investing
    • 4.5 • 28 Ratings

The Money Advantage provides simple, fun, and doable financial talk that helps wealth creators build time and money freedom with cash flow strategies, Infinite Banking, and alternative investments so you never have to worry about running out of money



Through our family office model, we utilize strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (Privatized Banking), and alternative investments.

    Behind the Scenes with Bruce and Rachel

    Behind the Scenes with Bruce and Rachel

    Want to optimize your money and maximize your wealth and income for life, and curious about how we can help?  Been listening for a while and want to learn more about our company and what we can do for you? Today, we're taking you behind the scenes of The Money Advantage.









    https://www.youtube.com/watch?v=pS5o1gL_vzE









    So, if you want to get to know us, what we do, and why we do this work … tune in below!















    Table of contents* “Why” The Money Advantage* Rachel Marshall * Bruce Wehner* What is The Money Advantage Philosophy?* Our 9-Step Signature Process* Foundation* Protection* Increase* Finance is a Team Sport* Book A Strategy Call







    “Why” The Money Advantage







    Today, we’re sharing more about who we are and why we do what we do. First and foremost, the Money Advantage exists to help wealth creators build financial freedom. There are three key components to this wealth building:







    * Cashflow Strategies* Privatized Banking* Alternative investments







    We’re your team of financial architects, and our goal is to help you get into a position where you never run out of money. What we so often see is people who make a lot of money, yet aren’t being as efficient as possible. This can create a lot of financial stress.







    Money is emotional, and that causes people to hold their financial state close to their chest. Yet by not talking about money, we do ourselves a disservice. So we also look for ways to help people improve their money mindset. 







    Rachel Marshall 







    Rachel Marshall is the co-host of The Money Advantage Podcast, co-founder of The Money Advantage, and Chief Financial Educator. The education that she provides, through podcasts and articles and videos, helps you understand your financial life so you can choose a way forward. Her role is to look for any way possible to help you understand how to keep control of your financial life. 







    Rachel has been a lifelong teacher—helping others learn the concepts she was learning herself. She looks most forward to seeing that flash of inspiration and awareness when someone understands something they didn’t know before. 







    Nine years ago, Rachel went into this business with her husband, Lucas. It stemmed from a desire to build their own financial freedom. And what they realized was missing, at the time, was liquidity. After recognizing the need of wealth creators to maximize cash flow and have access to capital, they recognized the tremendous value of Privatized Banking and began their own policy. Then, a near-death experience truly opened her eyes to the importance of the death benefit and helping others build the greatest legacy possible.







    Bruce Wehner







    Bruce Wehner is the Chief Cash Flow Strategist & Lead Advisor at The Money Advantage. Growing up in the 60s' and 70s opened Bruce’s eyes to the financial struggles of business owners like his father.

    • 40 min
    Shoes, Speed, and Success, with Steven Sashen, Founder of Xero Shoes

    Shoes, Speed, and Success, with Steven Sashen, Founder of Xero Shoes

    Now and then, you have the chance to meet extraordinary people and learn more from their story than you ever thought possible. This conversation with Steven Sashen of Xero Shoes is one of those opportunities!









    https://youtu.be/ZxaGb90SUtY









    In this episode, we’re talking with Steven Sashen about shoes, speed, and success. He’s one of the fastest men over 55 in the country, co-founder of Xero Shoes that’s creating not only a brand, but a movement, he’s also turned down a $400K funding offer on Shark Tank.







    So if you want to learn from a successful entrepreneur, so you can build a life and business you love … tune in below!















    Table of contents* In the Business of Making Xero Shoes* From DIY to Worldwide Recognition* Turning Down Shark Tank* Xero Shoes: A Fast-Moving Company* Chance vs. Control* Taking Responsibility of Your Finance* Cash Flow in Business* Xero Shoes* About Steven Sashen







    We believe that his ability to create a community and a movement is something that you can benefit from as business owners and entrepreneurs. No matter where you’re at in the journey, we think you’ll find something valuable in this conversation with Steven Sashen. Enjoy the show notes below.







    In the Business of Making Xero Shoes







    When you think of how a business gets its start, you probably think of all the planning, designing, and prep work that goes into a brand. However, that’s not quite how things happened for Sashen.







    [3:27] “The way it actually happened is my favorite thing, which was a complete accident. So what happened was...a little over 13 years ago, I was 45, I got back into sprinting after a 30-year break, which I don’t really recommend. I was getting injured constantly for like two years. And finally, a friend of mine, who’s like a world champion runner...said, ‘Try running barefoot and see if you learn anything about why you might be getting injured.’” 







    This planted the seed, and Steven discovered that running barefoot allowed him to correct his movements with more ease and fluidity.







    From DIY to Worldwide Recognition







    When Steven Sashen finally hit his stride, everything changed. That’s when he knew he must lock-in the benefits of this natural movement. He had heard of natives in Mexico who ran with sandals made from scraps of tire. So he created his own version.







    With some rubber from a shoe repair shop and cords from Home Depot, he created what we could consider his first prototype. Here and there, friends would request their own. Then one day, he was approached with the opportunity that started it all. 







    A barefoot running coach was writing a book, and said that if Sashen treated this hobby like a business and made a website, he’d feature it in the book. In the following three and a half years, Xero Shoes became a DIY sandal-kit company. Now, Xero Shoes sells a complete line of casual and performance shoes, boots, and sandals. 







    Turning Down Shark Tank







    Early on, Xero Shoes appeared on Shark Tank. And though they were offered $400,

    • 1 hr 1 min
    Is Life Insurance Protected from Creditors? Privacy and Creditor Protection of Life Insurance

    Is Life Insurance Protected from Creditors? Privacy and Creditor Protection of Life Insurance

    Want to shelter your assets from the prying eyes of the IRS, claims of creditors, or the public? Cash surrender value and life insurance proceeds are exempt from creditors in most states. In this episode, we’re talking about the privacy and creditor protection of life insurance.









    https://youtu.be/yu7D09hTe3M









    So, if you want to know how to protect your wealth, from future risk of litigation, civil suits, bankruptcy, or even divorce … tune in below!















    Table of contents* Where Creditor Protection of Life Insurance Fits In The Bigger Picture* Privacy and Protection Liability* Liability Insurance and Auto* The Privacy of a Life Insurance Policy* Creditor Protection of Life Insurance Cash Value* Federal Law* How Creditor Protection of Life Insurance Policies Varies by State* When Life Insurance Exemptions Don't Apply* Other Types of Asset Protection* For More Information on Protection From the Claims of Creditors







    Where Creditor Protection of Life Insurance Fits In The Bigger Picture















    Life Insurance is just one step in the greater Cash Flow System.







    While it’s nestled into Stage 2, Protection, it also improves everything else around it.  Infinite Banking helps you keep more of the money you make in Stage 1, amplify your cash-flowing asset strategy in Stage 3, and accelerate your Time and Money Freedom.







    Privacy and Protection Liability







    Privacy and protection liability are never something you need until you actually need them. In other words, most of us operate as if “it won’t happen to us,” and when an event occurs, it’s too late to protect against.







    For protection from creditors, and protection in bankruptcy, it it’s not the wealthiest who need protection the most. Although they're the most likely to protect their wealth. The people who should be most interested in asset protection are those who have fewer assets and cannot afford to lose them.







    Asset protection isn’t the most exciting topic, yet it is something that the wealthy think about. Success leaves clues--follow these clues that the wealthy leave and see how they grow and protect their assets. 







    Liability Insurance and Auto







    A Property and Casualty insurance agent once said people don’t think about liability until after the fact. So much so, that many people think that their auto insurance covers all liability. It doesn’t. So if your dog bites somebody at the park,

    • 33 min
    Keys to Asset Protection, with Douglass Lodmell

    Keys to Asset Protection, with Douglass Lodmell

    Should you be concerned about asset protection?  What types of risk should you know about?  What you don’t know about protecting your assets CAN hurt you. In this episode, we’re talking with Douglass Lodmell, one of the nation’s leading asset protection experts and founder of Lodmell & Lodmell about asset protection and how it works. 









    https://youtu.be/d173g5beiU8









    So if you want to learn about the keys to asset protection, why insurance isn’t enough, and how to protect real estate, other physical assets, securities, and liquid assets … tune in below!















    Table of contents* Where Asset Protection Fits into Your Cashflow Creation System* How to Keep Your Wealth* What is Asset Protection?* LLCs and Limited Partnerships as Asset Protection* Setting Up Your LLC* Misconception of LLCs* The Next Level of Asset Protection* Asset Protection Trust* Fraudulent Transfer* About Douglass Lodmell* Contact Douglass Lodmell







    Where Asset Protection Fits into Your Cashflow Creation System







    Protecting assets with legal planning will maximize your peace of mind.  But it’s just one small step of a greater journey.  















    That’s why we’ve put together the 3-step Entrepreneur’s Cash Flow System.  







    The first step is keeping more of the money you make.  This includes tax planning, debt restructuring, cash flow awareness, and restructuring your savings so you can access it as an emergency/opportunity fund.  This step frees up and increases your cash flow, so you have more to save, and consequently, more to invest.







    Then, you’ll protect your money with savings, privatized banking and legal protection.  This is where estate planning fits in.  You’ll know that no matter what happens to you, your wishes will be carried out, your assets will remain intact, and your wisdom will empower generations after you. 







    Finally, you’ll put your money to work and get it to make more by investing in cash-flowing assets to build time and money freedom and leave a rich legacy.







    How to Keep Your Wealth







    Once you’re wealthy, the trick is to stay wealthy. One of the number one reasons that a person's wealth comes crashing down is a lack of proper asset protection. Unlike other countries, the United States is very litigious. To put it bluntly, people don’t sue the poor, so you have additional risks to mitigate when you build wealth. 







    Douglass Lodmell, of Lodmell & Lodmell, is one of the nation’s leading asset protection attorneys. His firm handles $4 billion worth of assets.

    • 1 hr
    Direct Recognition vs. Non-Direct Recognition: Does it Matter?

    Direct Recognition vs. Non-Direct Recognition: Does it Matter?

    Are you considering whole life insurance and want to know which is better: Direct vs. non-direct recognition life insurance companies? What does it mean? Why does it matter? How does it impact you? And should it be a part of your decision-making process?









    https://www.youtube.com/watch?v=y1UZ_EYIns0









    In this episode, we discuss the why, how, and what of direct recognition vs. non-direct recognition, so you have the knowledge you need to decide.







    So if you want to know how a life insurance company’s treatment of dividends when you have a policy loan affects your policy’s cash value growth over time and your future ability to borrow against your policy for Infinite Banking, find out whether it matters, and most importantly, tune out the biased opinions of some who say you should ALWAYS have it one way, and NEVER the other, and really understand it, so you can get the best whole life policy, tune in below!















    Table of contents* Where Whole Life Insurance Policies Fit Into the Bigger Picture* What Does Direct or Non-Direct Recognition Mean?* Direct vs. Non-Direct Recognition Companies* How Policy Loans Affect Dividends* Fixed vs. Variable Loan Rates* Should You Choose Direct or Non-Direct Recognition?* Choosing the Best Life Insurance Company* Ready to Start Your Life Insurance?







    Where Whole Life Insurance Policies Fit Into the Bigger Picture







    Privatized Banking with whole life insurance is just one part of the bigger journey.















    That’s why we’ve developed the 3-step Cash Flow System. It’s your roadmap to go from just surviving, to a life of significance, purpose, and financial freedom. 







    The first stage is the foundation.  You first keep more of the money you make by fixing money leaks, becoming more efficient and profitable. 







    Then, you protect your money with insurance and legal protection and Privatized Banking. 







    Finally, you put your money to work, increasing your income with cash-flowing assets.







    What Does Direct or Non-Direct Recognition Mean?







    When you’re shopping for a life insurance policy, you’re going to hear the terms direct and non-direct recognition thrown around often. The terms have roots in the relationship between dividends and policy loans. Whole life insurance dividends are the non-guaranteed part of the life insurance contract, though historically companies have an excellent track record of paying dividends. Each year, companies will declare their dividend rates. 







    However, companies handle dividends differently depending on whether you have an outstanding policy lo...

    • 43 min
    Investing in ATMs, with Dave Zook, The Real Asset Investor

    Investing in ATMs, with Dave Zook, The Real Asset Investor

    Are you looking for opportunities to invest in real assets for cash flow?  Today, we’re talking with Dave Zook, a successful investor and syndicator who creates value for people through opportunities for investing in ATMs. We also discuss investing in other real assets: multi-family apartments, and self-storage. 









    https://www.youtube.com/watch?v=0HCjitn757s









    So if you want to learn about investing for cash flow in real assets that withstand market turmoil, tax-efficient investing, and creating momentum through stacking investments … tune in below!















    Table of contents* Where Does Investing Fit in the Cash Flow System?* How Investing in ATMs is Tax Advantaged* Applying the Tax Code to ATMs* How Does Investing in ATMs work?* An Opportunity for 7 Years* The Future of Investing in ATMs* Begin Investing in ATMs Today* About Dave Zook







    The most popular alternative investments we talk about on The Money Advantage is real estate. Interestingly enough, investing in ATMs is almost like real estate, though it probably hasn’t crossed your radar. ATM investing is a great way to invest for cash flow, and Dave Zook has changed the game. 







    No matter how large your pile of money is, cash flow is what allows you to build time and money freedom. You’ve got to have money flowing. Investing in ATMs is one way to create a cash flowing investment, with some significant tax benefits. 







    Where Does Investing Fit in the Cash Flow System?







    Investing is just one step in the path to time and money freedom.















    That’s why we have created the 3-step Business Owner’s Cash Flow System.  It’s your roadmap to take you from just surviving, to a life of significance, purpose, and financial freedom.







    The first step is keeping more of the money you make by fixing money leaks, becoming more efficient and profitable.  Then, you’ll protect your money with insurance and legal protection, and Privatized Banking.  







    Finally, you’ll put your money to work, increasing your income with cash-flowing assets.







    How Investing in ATMs is Tax Advantaged







    Dave Zook stumbled into ATM investments after landing a tax bill of about $500,000. He realized that despite all the time and effort he had poured into his business, he’d still have to give half of his earnings back to the government. That's when he researched tax strategies, many of which we talk about on The Money Advantage. He discovered the secret to tax-free wealth using the incentives that the government wants you to take. Through investments and practices that support the economy, the government will reward you with deductions. 







    Multi-family apartments were Dave Zook's starting point to take these tax benefits. Providing housing is one of our favorite ways to slash taxes. It creates monthly cash flow, and it provides a necessary service to the public.

    • 48 min

Customer Reviews

4.5 out of 5
28 Ratings

28 Ratings

Grusha - ElitePodcastBookings ,

Cheers Bruce and Rachel!

Actionable advice can definitely be found here! Must-subscribe! Be sure to check our previous episodes!

OnOurWay!! ,

The best time to plant a tree....

....is 25 years ago!!!! The next best time is NOW!!!
Priceless information to add to your financial education and an amazing group of people to work with. Rachel and her team go above and beyond to help educate and inform about true Time and Money Freedom.
I only wish I’d met them earlier...

Katie Joy B. ,

Money Magic

Bruce, Rachel, and their wide variety of knowledgeable guests are making financial management viable! The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. Thanks for putting out such a stellar show guys - keep up the great work!

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