234 episodes

The Money Advantage provides simple, fun, and doable financial talk that helps wealth creators build time and money freedom with cash flow strategies, Infinite Banking, and alternative investments so you never have to worry about running out of money



Through our family office model, we utilize strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (Privatized Banking), and alternative investments.

The Money Advantage Podcast Bruce Wehner & Rachel Marshall

    • Business
    • 4.7 • 47 Ratings

The Money Advantage provides simple, fun, and doable financial talk that helps wealth creators build time and money freedom with cash flow strategies, Infinite Banking, and alternative investments so you never have to worry about running out of money



Through our family office model, we utilize strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (Privatized Banking), and alternative investments.

    Financial Prosperity, with Rabbi Daniel Lapin

    Financial Prosperity, with Rabbi Daniel Lapin

    What is the difference between those who achieve financial prosperity and those who do not? How do you build sustainable wealth? Rabbi Daniel Lapin is back to talk about the mindset of abundance rather than shortage, the financial power of reading over watching, and why giving comes before getting.









    https://www.youtube.com/watch?v=Ur0KWvfH7p4









    So, if you want to increase your income while becoming a better person … tune in now!















    Table of contents* Why is Financial Prosperity Difficult to Grasp?* Overcoming Your Spiritual Schematics* The Five Fs* Why You Should Read for Financial Prosperity* Connect with Rabbi Lapin* About Rabbi Lapin* Book A Strategy Call







    [6:15] “Honesty compels me to concede that what I am is an exceptionally good transmitter. I like to think of myself as a clean window: you can see through me into the scintillating and incandescent brilliance of ancient Jewish wisdom.”







    Why is Financial Prosperity Difficult to Grasp?







    In many ways, our culture makes money a sin and poverty a virtue. However, this gives money far too much credit in either direction. Money itself is a tool with no morality. Money simply represents value, and money goes where people find value–in products, things, people, and communities. 







    [9:48] “One of our greatest joys is to do a seminar for that church [with a poverty mindset] and then come back six months or a year later, and see the change.”







    [10:13] “Mindset is very important. I mean, at an Olympic level, what separates athletes is not bodily perfection—they are all at the peak of physical perfection—what distinguishes them is simply psychological and spiritual; the will to win and the ability to endure pain.”







    [12:15] “In the United States, people’s negative attitudes towards finances and prosperity happen to correspond with America’s deterioration from basically a Judeo-Christian, bible-based worldview to a secular worldview."







    As Rabbi Lapin explains, those with a secular worldview are uncomfortable with the idea of “making” money over “taking” money. 







    Overcoming Your Spiritual Schematics







    Your spiritual schematics, as Rabbi Lapin shares, are the formative experiences that you have that shape your worldview. For many people, their upbringing can be a major catalyst for their adult beliefs that to make money is immoral and that they’re taking something from another. 







    [36:20] “Making money is, at its heart, one of the most moral and dignified things you can possibly do. Because the only way you can get it is by pleasing other people.”







    Money represents value, and people use money to prove that they value a service or product you provide. Therefore, it stands to reason that money cannot be evil or immoral. If we can change the cultural outlook on money, more people can thrive.







    The Five Fs







    One of Rabbi Lapin’s programs is about developing the Five Fs: family, faith, finances, friendships, and fitness. This helps people rewrite their spiritual schematics and strengthen these important areas in life. 







    [43:19] “The secret of the Five F,

    • 1 hr 5 min
    What is Infinite Banking? Part 3

    What is Infinite Banking? Part 3

    Have you heard about Nelson Nash, Infinite Banking, Becoming Your Own Banker, Bank on Yourself, and want to learn more? Or maybe you’re already using Infinite Banking, but would like to be able to explain it better to your spouse, your parents, your children, business partner, or friends. We're continuing our series on the basics of the Infinite Banking Concept and answering your "what" questions. Today, we're unpacking: What is the Cash Value of Life Insurance?









    https://www.youtube.com/watch?v=YVAk0pT7kgY









    So if you want to see how cash value works as a living benefit that enhances your life today … tune in now!















    Table of contents* What is the Cash Value of Life Insurance?* How is Cash Value Related to Death Benefit?* What is the Net Present Value of a Future Death Benefit?* What Makes My Cash Value Grow?* What is the Effect of Guaranteed Interest on My Policy?* What is the Benefit of Having Cash Value?* What Part of the Policy Can I Borrow Against?* What Happens to My Death Benefit When I Take a Policy Loan?* What Happens to My Principal and Interest on a Policy Loan When the Loan is Repaid?* What If There Is An Interest Balance Leftover?* What Can I Do With My Dividends?* Book A Strategy Call







    What is the Cash Value of Life Insurance?







    What is the Cash Value of Life Insurance? Cash value is the equity portion of your whole life insurance policy that you can access and use. It is a part of your death benefit, not separate, and you can access and use it during your lifetime.







    Cash value accumulates in a few ways: premium payments, guaranteed interest, and non-guaranteed dividends. 







    How is Cash Value Related to Death Benefit?







    Because cash value is like the equity of your death benefit, the value represents the accessible portion of your death benefit. As your policy matures, it rises to meet your death benefit. So your cash value is designed to equal your death benefit by the time it endows. The current endowment age is 120. Since endowment represents your ability to access the full value of your death benefit, the policy pays out to you and the contract is complete.







    However, you’re still guaranteed to receive the full death benefit if you pass away at any point before endowment. That’s the power of a whole life insurance contract. But because the cash value is equity, not a separate account, the payout is not cash value + death benefit. You receive the full death benefit. 







    What is the Net Present Value of a Future Death Benefit?







    The Net Present Value of your future death benefit is another way of describing the equity in your ...

    • 56 min
    Building a Strong Family Culture, with Mitzi Perdue

    Building a Strong Family Culture, with Mitzi Perdue

    Every family has a culture, but those that leave their culture to accident rarely end up lasting across the generations.









    https://www.youtube.com/watch?v=LuDIvGkkrVE









    Mitzi Perdue shares the wisdom of successful multi-generational families, as she connects two business titan families with a collective 276 years of staying together as a family. She’s a businesswoman, speaker, and anti-trafficking advocate. Mitzi is also the author of How to Make Your Family Business Last, How to Communicate Values to Children So They’ll Love It, and How to Keep Your Family Connected.







    So, if you want to create a family culture and traditions that solidify, strengthen, and “glue” your family together over the generations... tune in now!















    Table of contents* How Mitzi Became Interested in Family Culture* What is Different About Families that Last for Generations?* The Henderson Family Dinner* What Can Families Do to Build a Functional Family Culture?* How to Avoid Airing Dirty Laundry* The Family Constitution* The Henderson Approach* Build Family Culture with a Family Newsletter* Connect with Mitzi Perdue* About Mitzi Perdue* Book A Strategy Call







    How Mitzi Became Interested in Family Culture







    Some time ago, Mitzi lived in New York and belonged to the “Famous Last Names Club.” As you might imagine, members of this club were from high-profile families in the US. One of the conditions of belonging to the club was that you never mentioned the names of the members. So while Mitzi doesn’t share names, she does share the fascinating story of how she first became interested in what makes a high-functioning family.







    As it turns out, Mitzi was at a lunch with about 16 of these club members, when someone asked the question: How well do you get along with your siblings? And unfortunately, as people around the table shared, it was one catastrophe story after another. One woman shared that her brothers were freezing her out of the family business by “forgetting” to tell her about meetings. Another person shared that their family members were suing each other, and the inheritance was going to legal fees. 







    The list of disaster stories just continues. 







    Cultivating Family Culture







    [6:33] “That’s telling me that there are a lot of very famous families that haven’t figured out the basic of how to get along.”







    Of course, Mitzi was the last to share, but she didn’t have any horror stories about her siblings. Things were good in her family, and continue to be. So she didn’t say much at all, to avoid sounding insincere or as though she was gloating. 







    [7:10] “As I left that meeting, you know, I’m thinking that the two families I’m a part of are the biggest source of joy in my life. What do we do that not everybody else does? And what enabled us to last so long? Because the statistics on families lasting—every generation only about a third of family businesses make it to the ...

    • 1 hr 1 min
    What is the Infinite Banking Concept? Part 2

    What is the Infinite Banking Concept? Part 2

    Have you heard about the Infinite Banking Concept, and you want to learn more? Or maybe you’re already using Infinite Banking, but would like to explain it better to your spouse, your parents, your children, business partner, or friends.









    https://www.youtube.com/watch?v=JD3NvQBiqaI









    In part 1 of our series on Infinite Banking, we're unpacking the basics of policy design and what that means. You can view the first part of the series here: What is the Infinite Banking Concept? Part 1.







    Here’s your cue to see what the fuss is all about… tune in now!















    Table of contents* What is Specially Designed Whole Life Insurance* What Makes it Different from Ordinary Whole Life Insurance?* What is Base Premium?* What Are Paid-Up Additions?* What is a Mutual Company?* What is a Dividend?* What is the Difference Between the Policy Owner and the Insured?* Roles Are Flexible* Should You Buy a Specially Designed Policy or an Ordinary Policy?* Book A Strategy Call







    What is Specially Designed Whole Life Insurance







    What is Specially Designed Whole Life Insurance? The “special design” is dividend-paying, high cash value whole life insurance with a mutual company. This is the simplest definition, and we’ll break down the pieces and parts over the next few questions. This answer gives you something to come back to and ground yourself.







    What Makes it Different from Ordinary Whole Life Insurance?







    Essentially, ordinary whole life insurance is a basic policy that has a simple, non-optimized cash value component, and death benefit. With this type of policy, you only pay the base premium. A Whole life insurance product is a permanent, guaranteed insurance policy that lasts your whole life. However, if you are interested in using an Infinite Banking strategy, you’ll want to ask for a more customized policy. For example, you can either buy a policy with a stock company or a mutual company, which can affect your cash value growth. Similarly, you can also customize what you pay in premiums vs. paid-up additions, which affects your cash value growth. An “ordinary” whole life insurance policy may not grow cash efficiently, yet for Infinite Banking having a specially designed policy is important.







    What is Base Premium?







    The base premium is the minimum premium that you must pay in order to keep your policy in good standing. This premium is calculated by the underwriters who use actuarial science to determine your premium based on age, health, and death benefit amount. 







    Your base premium contributes to your cash value over time, just like mortgage payments contribute to your home equity.

    • 55 min
    Building a Multigenerational Family Team, with Jeremy Pryor

    Building a Multigenerational Family Team, with Jeremy Pryor

    We often talk about multigenerational legacy and multigenerational wealth, but beneath it, you need a multigenerational family team. Not just in name, but a strong team deeply committed to flourishing for generations.









    https://www.youtube.com/watch?v=VCWRk1N_Bdw









    Jeremy Pryor, Partner and Co-Founder of Family Teams, is helping families build a multigenerational team on a mission. They help parents think of families as a team, and coach the team to work together toward a common mission. They also give practical guidance for developing family rhythms, training, traditions, business, and home life.







    If you’re looking for practical tools to strengthen your family, work together in business, and flourish for generations… tune in now!















    Table of contents* Jeremy's Introduction to Multigenerational Family Teams* Individualism is the Default Today* Individualism vs. the Multigenerational Family Team* Creating a Balanced Multigenerational Family Team* The Hundred-Year Horizon* The “Intangible” Family Unit* Are There Dysfunctional Family Teams?* About Jeremy Pryor* Book A Strategy Call







    Jeremy's Introduction to Multigenerational Family Teams







    Jeremy grew up in Seattle, and he describes it as a place that had very few flourishing families. It wasn’t until Jeremy studied abroad in Jerusalem that he became immersed in a culture that valued family foremost. Fatherhood, particularly, was a critical piece of the family culture in Jerusalem. To the people he met, the family was about legacy, and people viewed their family as a team or unit. It was at this point that Jeremy’s interest in creating his own multigenerational family sprouted.







    What he found in his research was that multigenerational family teams or structures tended to occur when people were in survival mode. During periods of war, recession, or other hardship, families would rely more closely on each other. This helped to ensure the well being of everyone. Yet as things adapt to become "safe" again, the world becomes more individualistic.







    The problem is that when people are individualistic, they lack stability, and can ultimately become isolated. Not only does this mean people are spending their final years alone, but there is little to no sense of generational security. Creating a family culture that centers around the whole unit's ability to thrive fosters connection, confidence, and security.







    Individualism is the Default Today







    [11:58] “You actually have to ask people to make a choice, and it is a choice. Like you could just raise… your kids to be a group of individuals, and to reset every generation, and to have that 80-year memory that the typical western family has. Or, you could choose to be a multi-generational team and take on some things together, and have that long legacy memory. But you get to choose.”







    [12:24] “In our culture, the vast majority of people… will choose to live out that individual life… because that’s the default, unfortunately. And that’s the reason why they’re doing it. That’s the reason why more and more people are livi...

    • 1 hr 3 min
    What is Infinite Banking, Part 1

    What is Infinite Banking, Part 1

    What Is Infinite Banking? 







    Have you heard about Nelson Nash, Infinite Banking, Becoming Your Own Banker, bank on yourself, or be your own banker and want to learn more? Maybe you’re already using Infinite Banking but would like to explain it better to your spouse, parents, children, business partner, or friends.









    https://www.youtube.com/watch?v=dSCWZD5Hpbo









    Today, we're starting a new series on Infinite Banking Basics. We'll be unpacking all of your "what" questions about Infinite Banking. In this conversation, we answer:







    * What Is Infinite Banking?* What Is Whole Life Insurance?* What Is the Purpose of Life Insurance?







    So if you want to see how Infinite Banking gives you control and options, why you don't want only term life insurance, and why insurance is still for you, even in your latest decades… tune in now!















    Table of contents* What is Infinite Banking?* What is Whole Life Insurance?* Term Insurance vs. Whole Life Insurance* What is the Purpose of Life Insurance?* Book A Strategy Call







    Infinite Banking Explained







    The infinite banking concept is complicated, and something that most people learn over time. Even seasoned users of infinite banking have “ah-ha” moments as they grow in their understanding. The purpose of this conversation is to accelerate some of those “ah-ha” moments so that you can have the tools to get started. 







    [5:44] “Let’s be honest. Do you really, really, really need to know how something works? Or do you want to know what it does for you, and what it allows you to do in your own life? So we’re going to play that balance delicately today.”







    What is Infinite Banking?







    The simplest answer to this question is that infinite banking is a strategy of using specially designed whole life insurance. However this may call up many other questions, such as what is whole life insurance, and what does it mean to be specially designed? 







    To take the topic in a broader direction, let’s say that infinite banking is about creating financing opportunities. We all finance things: mortgage payments, car payments, bills, groceries, credit cards–-all of these are financing scenarios. An infinite banking system creates an additional, efficient pool of money for financing your life. 







    [8:22] “Nelson [Nash] said your need for finance is greater than your need for saving.”







    The beauty of infinite banking is that you get to do both–save money, and finance purchases. This is because you’re creating a financial system for yourself that mimics the banks.







    [10:58] “What infinite banking puts in your lap, or in your hands, is this ability to model the bank and act like the bank and control capital. And that’s at the core of why it allows you to finance well and save well, because you’re in a position of controlling capital like the bank does.”







    The preferred vehicle for infinite banking is whole life insurance, which helps you create a pool of money that is safe and growth-oriented.







    What is Whole Life Insurance?







    Life insurance is insurance that you pay a premium f...

    • 49 min

Customer Reviews

4.7 out of 5
47 Ratings

47 Ratings

malfoxley ,

Great show!

Bruce and Rachel, hosts of the podcast, highlight all aspects of finance, investments and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

Heather Bo ,

Awesome Podcast!

Wide range of interesting financial topics, presented in an easygoing and enjoyable manner. This show is both highly entertaining and informative!

K-Trup ,

Great Guests, Great Info

Rachel and Bruce do a great job letting their very smart guests shine! Tons of actionable info on investing for TRUE wealth. Great show notes with summaries and links. Check out their website for clear, concise articles and videos, too, especially on IBC.

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