188 episodes

The Money Advantage provides simple, fun, and doable financial talk that helps wealth creators build time and money freedom with cash flow strategies, Infinite Banking, and alternative investments so you never have to worry about running out of money



Through our family office model, we utilize strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (Privatized Banking), and alternative investments.

The Money Advantage Podcast Bruce Wehner & Rachel Marshall

    • Business
    • 4.7 • 39 Ratings

The Money Advantage provides simple, fun, and doable financial talk that helps wealth creators build time and money freedom with cash flow strategies, Infinite Banking, and alternative investments so you never have to worry about running out of money



Through our family office model, we utilize strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (Privatized Banking), and alternative investments.

    Multifamily Real Estate Investing, with Kent Ritter

    Multifamily Real Estate Investing, with Kent Ritter

    Would you like to make better investment decisions?









    https://www.youtube.com/watch?v=5sML_fmFh2s









    Today, we’re talking with Kent Ritter, full-time real estate investor and operator of Hudson Investing about scaling and diversifying your real estate portfolio.







    So if you want to expand your investing perspective… tune in now!















    Table of contents* How Kent Ritter Got Started* Moving From Passive to Active Investing* Taxes in Active and Passive Investments* The Pros of Multifamily Real Estate* Why it’s a Good Environment for Multifamily Real Estate* How Long Should You Hold Your Properties?* Where to Invest in Multifamily Real Estate* Connect with Kent Ritter* About Kent Ritter* Book A Strategy Call







    How Kent Ritter Got Started







    In 2010, Kent started as a partner in a boutique management consulting firm, before exiting in 2015. In that timeframe, he helped build the business to over $30 million in annual revenue, with 95 employees. 







    After the successful sale of the business, Kent was left with a decision. He had capital, now he had to decide what to do with that capital. He didn’t want to put all his eggs in one basket and certainly didn’t want to ride the stock market roller coaster. In his journey to diversify, he started looking at alternative investments before finally landing on real estate. 







    As he developed his real estate knowledge, he quickly gravitated toward multifamily properties. This love of multifamily properties helped him to move from passive investing through syndications to a more active role in his investments, and sponsoring his own syndications. 







    Moving From Passive to Active Investing







    Passive investing, in this context, is where you’re investing your own dollars into an existing deal—through a deal sponsor or syndicator. This person is finding and putting the deal together, and you’re joining by adding your dollars to the pool. The syndicator is responsible for the active elements, including finding the property, securing the debt, and determining any renovations. 







    Even as a passive investor, you’re part owner of that property, so you receive distributions from the profits. You also share in the appreciation at the time of sale. So passive investing in syndications like this really allows you to learn more about the experience, without the responsibility of putting the deal together. 







    As Kent built up his own base of knowledge, he was able to move into a more active role. In other words, finding the properties, creating a plan for value-add, and securing investors to help make it happen. 







    Taxes in Active and Passive Investments







    As someone who has invested passively and actively, Kent touches on the tax implications of multifamily real estate. 







    [7:59] “When you think about taxable income, you think about three buckets. There’s your...ordinary income,

    • 36 min
    Managing Multiple IBC Policies in Your Infinite Banking System

    Managing Multiple IBC Policies in Your Infinite Banking System

    Are you planning to have multiple IBC policies, and don't know where to start?







    If you’re already a few years into using the Infinite Banking Concept, you’ve seen and experienced the power of storing cash in a whole life policy. You’re earning interest and dividends, have exceptional compounding power, and guaranteed access to use your money. You’re also watching the death benefit increase.









    https://www.youtube.com/watch?v=nugZZ1HcrY8









    Now you want to store more cash. It’s time to think about how to use all your policies well and maximize their capacity.







    Today, we’re continuing the conversation in our series about how to take your Infinite Banking to the next level. In the last episodes, we dug into how to maximize your current Infinite Banking Policy. Then, we talked about insuring other family members, like children and grandkids. Now, we’ll talk about managing multiple policies.







    So if you want to hear about what to do after your whole life insurance policy is already working… tune in now!















    The Problem of Information







    “The internet has allowed us to be drowning in information while starving for wisdom.” 







    That’s the unfortunate truth of the internet—everything seems like it is generated for clicks. That's why we are striving to help impart wisdom so that you can make the best decisions for your family today. The purpose of today's content is to help you take ACTION. Because too much information can cause inaction. 







    Storing Capital







    Everybody has a need to store capital. And there are many financial institutions that allow you to store capital: banks, insurance companies, Wall Street, pension plans, and your own home. The real work is in evaluating where your capital should go, in order to do what you want it to do.







    Remember: what is the purpose of your money? 







    Once you’ve identified what your money should do—evaluating the WHERE becomes simpler. And while there’s no perfect solution, there are products with flexibility and control. Primarily, cash value insurance offers you liquidity, safety, growth, and certainty. More importantly, it can offer you flexibility and control.







    It’s important that when your future is uncertain, you have something that IS certain. You may not know how much money you’ll have in the future, or what your job will be, or how your family will grow. But by having cash value life insurance policies, you WILL know that you have money you can use strategically. You won’t lose it if the stock market crashes, it will continue to grow, and you don’t need permission to access it. 







    How do you have the best-case scenario no matter what happens? 







    The Purpose of Your Policy







    If you do not believe in the death benefit, and you’re only worried about the cash value, then you should just keep your money in the bank. Rodney Mogen, who has joined us on The Money Advantage before, has expressed this sentiment. And we fully agree. While it’s easy to talk about the benefits of the cash value in terms of infinite banking, it’s harder to talk about the death benefit. 







    You can likely imagine why, as talking about death is often uncomfortable. We don’t like to think about our own deaths, let alone the deaths of our loved ones.

    • 24 min
    The Holistic You, with Rabbi Daniel Lapin

    The Holistic You, with Rabbi Daniel Lapin

    It can often seem that there’s a tradeoff between money and relationships, that you get one only at the expense of the other. But if you want to succeed in both critical life categories—you want thriving relationships you feel great about, and to live at the peak of your financial performance, you need wisdom that’s greater than both to get there. Today, we’re talking with Rabbi Daniel Lapin, author of Business Secrets from the Bible, Thou Shall Prosper: Ten Commandments for Making Money, and The Holistic You.  









    https://www.youtube.com/watch?v=2BUWOoOmKFo









    We’ll discuss why you need a holistic view of your financial performance, and how it relates to your family, friendships, and other relationships. This is ancient Jewish wisdom and Jewish financial principles for success in life.







    If you want to feel good about your money and use it to benefit your family for generations to come… tune in now!















    Table of contents* The Holistic You* Debunking the “Scrooge”* What is Business?* Charity Requires Resources* What is a Happy Warrior? * Why You Need to be a Warrior* Finding Balance* The Pathology of Poverty* Improve Your Relationships, Improve Your Life* Rabbi Daniel Lapin* Book A Strategy Call







    The Holistic You







    The last time we had Rabbi Lapin as a guest, we had a fantastic time discussing Thou Shall Prosper, and the biblical wisdom of wealth. We’re delighted to welcome him back now to discuss another of his books, The Holistic You. 







    This book is a manual for integrating wealth, family, faith, and more—in a way that is fulfilling. Sometimes it can feel like juggling practice, so we’re excited to take a look at Rabbi Lapin’s wisdom in finding balance. 







    Rabbi Lapin came into this field because he found himself speaking to largely Christian audiences and was frequently asked, in earnest, why Jews seem to be disproportionately good with money. Without taking offense, he realized that it was a question worth pondering, and so he began to look for answers within scripture. 







    Debunking the “Scrooge”







    [11:23] “[Business] is one of the only areas of activity where doing well is a function of being good. And this is a very hard thing for people to hear because they love the idea of Scrooge—the horrible, selfish, [inaudible] millionaire.”







    In business, reputation is actually one of the most important aspects. Because those with poor reputations don’t last long in business. So the idea of the curmudgeonly Scrooge is a fantasy. In reality, businessmen strive to have good relationships, because what happens when a reputation goes south? Investors pull out, and money flows away from the company. 







    You can be an actor or a tennis player with great skill and manage to find success with a bad reputation. Business cannot be the same.

    • 55 min
    IBC 201: Life Insurance for Children and Grandchildren

    IBC 201: Life Insurance for Children and Grandchildren

    Are you already a few years into your first IBC policy, and you’ve experienced the power of storing cash in a policy? Maybe now, you want to store more cash. Is it time to start another policy? Should you insure yourself, your spouse, kids, or grandkids? Why? How does it work when you build a system of policies? Should you even have life insurance for children?









    https://www.youtube.com/watch?v=sKq1QNKZnUc









    Today, we’re continuing the conversation in our series about how to take your Infinite Banking to the next level. Last time, we dug into how to maximize your current Infinite Banking Policy. We’ll talk about private family banking and insuring other family members, like spouses, kids, and grandkids. In our third and final part, we’ll talk about managing multiple policies.







    So if you want to hear about what to do after your first whole life insurance policy is performing well… tune in now!















    Table of contents* Life Insurance Isn’t Just About Death* How to Reframe Your Insurance Mindset* Building a Portfolio of Policies* What is the Benefit of Insuring Yourself First?* Order of Insurance* Are You Insurable?* Should You Have Life Insurance for Children?* How to Insure Your Grandchildren* Find Your Human Life Value* Book A Strategy Call







    Life Insurance Isn’t Just About Death







    We hear it all the time—“I don’t want to think about death.” This can be especially true when life insurance for children enters the discussion. However, life insurance isn’t just about death. When used correctly, it can provide liquidity and certainty... and peace of mind.







    It might also surprise you to learn that cash value life insurance is useful in teaching children good money habits. This is a key in family banking strategies and building generational wealth.  If you’re skeptical, we understand—and that’s exactly why we’re going to be digging into the topic today. 







    How to Reframe Your Insurance Mindset







    Today, most financial planning involves saving for a future goal—retirement, college, etc. In turn, this often means locking money up in qualified plans like a 401k or 529 plan, where it’s inaccessible for long periods of time. While saving is better than the alternative, the problem is that these accounts offer little flexibility. And what is life if not an exercise in flexibility? 







    After all, things happen all the time that we cannot predict—unexpected medical expenses, job loss, and economic crises, as well as investment opportunities, extra vacation time, and more. But what happens when you don’t have the capital? Unfortunately, you have to make sacrifices or pass up on rare opportunities. 







    Cash-value life insurance—and in particular, infinite banking strategies—offers a solution. It gives individuals and families a way to save money without lockin...

    • 1 hr 1 min
    Scale Your Real Estate Investing Business, with Gary Boomershine

    Scale Your Real Estate Investing Business, with Gary Boomershine

    Want to scale your real estate investing business, and make more money? Today, we’re talking with Gary Boomershine, CEO of RealEstateInvestor.com, who has created software to grow your real estate business, services to scale your income, and coaching to help you achieve the freedom you deserve.









    https://www.youtube.com/watch?v=A6rN8gE4MrU









    If you’re an investor or business owner who wants to create the life you envision … tune in now!















    Table of contents* The Three “Buckets” of Real Estate Investing* Being Self-Employed vs. Being a Business Owner* Knowing Your Why* The Power of Passive Income* Leverage Money AND Time* Real Estate Cycles* Scaling Your Real Estate Investing Business with Infinite Banking* The Real Estate Investor* About Gary Boomershine* Book A Strategy Call







    [4:10] “Every professional athlete, every musician, everyone has a coach...even Google.”







    If you are going to start a business, why wouldn’t you have a coach as well? Gary Boomershine started in the industry doing a dozen different things. It wasn’t until he had a coach that he learned to exit the rat race. 







    [8:50] “In real estate, the key is being able to find the deal...And right now in real estate, it’s really hard to go find the deals.”







    This is part of how RealEstateInvestor.com got its start—as a tool to find off-market deals. 







    [9:22] “As an entrepreneur, and building a business, every business needs a CEO. And if you’re a CEO doing ten dollar an hour work, you’re going to have a ten dollar bank account. So as a CEO, you’ve got to actually run the business as a CEO.”







    The role of the CEO, as Gary defines it, is to create leverage. A CEO leverages other people’s money and other people’s time. That way the CEO can do more, without doing everything alone. Otherwise, you run the risk of a JOB, which Gary defines as “just over broke.”







    The Three “Buckets” of Real Estate Investing







    [11”10] “There’s three main buckets people should be thinking about in real estate. There’s cash now, cash flow, and cash later.”







    The “cash now” category is what Gary Boomershine distinguishes as real estate operators, rather than real estate investors. These are the people who do wholesale deals or fix-and-flips. In other words, they buy low-value properties, make improvements, and sell them. They’re investing for a one-time transaction—so if they stop doing what they’re doing, they stop making money. 







    Then, there’s cash flow, which is a monthly stream of income. The most common cash flow real estate investment is rental property. The investor buys the property and rents it out, and that monthly rent pays the mortgage and creates income for the investor. Private lending is another cash-flowing real estate deal. 







    Then, there’s the cash later category. This type of income typically comes from inflation or appreciation, as well as equity. To truly scale your real estate investing business,

    • 1 hr 5 min
    IBC 201: How to Maximize Your IBC Policy

    IBC 201: How to Maximize Your IBC Policy

    Do you already have your first IBC policy, and want to take it to the next level? Maybe you’re a few years in and you’ve seen and experienced the power of storing cash in a policy. You’re earning interest and dividends, have exceptional compounding power and guaranteed access to use your money, and you’re watching the death benefit increase.









    https://www.youtube.com/watch?v=WfEVjNWZZ6g









    Now you want to store more cash. Is it time to start another policy? Should you insure yourself, your spouse, kids, grandkids? Why? How does it work when you start building a system of policies?







    We’re starting a series for those who are already IBC owners and wanting to take their policy to the next level. 







    Today, we’re digging into how to amplify your Infinite Banking Policy. Next, we’ll talk about insuring other family members, like spouses, kids, and grandkids. Then, we’ll talk about managing multiple policies.







    So if you want to hear about what to do after your whole life insurance policy is already working to continue to grow and accelerate its potency… tune in now!















    Table of contents* Ways to Maximize Your IBC Policy* Catch Up On Any Missed PUAs* Take and Repay Policy Loans* When Should You Add Another Life Insurance Policy?* What is Human Life Value?* Term, Whole Life, and HLV* The Power of Dividends in IBC* IBC Best Practices for Family Banking* Book A Strategy Call







    Ways to Maximize Your IBC Policy







    A common misconception of Infinite Banking is that when you pay back a policy loan, you’re paying yourself interest. This isn’t exactly true, however. When you pay back a policy loan, any interest you pay is to the insurance company. What Nelson Nash talks about in his book is making payments beyond the interest, which can help make your policy more efficient. 







    The most efficient way to maximize your policy has a lot to do with your Paid-Up Additions. The PUA rider allows you to make extra premium payments in the early years of your policy so that your policy grows faster. If you’re maximizing your PUAs, you’re supercharging the savings component of your policy.







    In the early stages of your policy, it’s crucial to maximize your PUAs for as many years as you’re able. That’s because, in the early years, you have more certainty. So you’re creating more room for the future when you may not be able to maximize those PUAs. 







    Catch Up On Any Missed PUAs







    If you’re in a position where you were unable to maximize your PUAs one year, you have some time to catch up on those payments. Different companies offer different time limits for how far back you can “catch up.” So if you didn’t fund your policy as much as you could have, you have more room to pay those PUAs. Catching up will allow you to maximize your policy after lean years. 

    • 40 min

Customer Reviews

4.7 out of 5
39 Ratings

39 Ratings

K-Trup ,

Great Guests, Great Info

Rachel and Bruce do a great job letting their very smart guests shine! Tons of actionable info on investing for TRUE wealth. Great show notes with summaries and links. Check out their website for clear, concise articles and videos, too, especially on IBC.

Jnybgd ,

Mindset + Action

This show has helped me shift how I think about investing and planning. So much so, that I hired them as financial advisors. Their small family office model is unique, and you get a lot of value. So far, I’m very happy.

Ima listener ,

A Must Listen to Show!

Rachel and Bruce are awesome hosts! They are full of wisdom and bring on guests who have nuggets of wisdom. Highly recommend the listen!

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