48 episodes

If you're a small business or startup, subscribe to The MoreBusiness.com Podcast. Hosted by 3x CEO and marketing/SEO expert Raj Khera, the podcast is packed with insights and inspiration from the trenches that will help you take your business to the next level. In each episode, Raj interviews top experts in executive leadership, marketing and sales so you can learn from their experiences and strategies. Ready to grow? Subscribe today! Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support

The MoreBusiness.com Podcast Raj Khera

    • Business
    • 5.0 • 1 Rating

If you're a small business or startup, subscribe to The MoreBusiness.com Podcast. Hosted by 3x CEO and marketing/SEO expert Raj Khera, the podcast is packed with insights and inspiration from the trenches that will help you take your business to the next level. In each episode, Raj interviews top experts in executive leadership, marketing and sales so you can learn from their experiences and strategies. Ready to grow? Subscribe today! Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support

    Master the Art of Explaining Technical Products with David Mountain

    Master the Art of Explaining Technical Products with David Mountain

    In this podcast, host Raj Khera and guest David Mountain, show how to simplify B2B marketing, especially for technical founders with technical products. David, a former Naval Intelligence Officer and a career B2B marketer, shares his extensive experience and success in transforming the complex product messaging of a company called Blue Stripe Software into three simple words that greatly improved sales metrics and attracted a powerful partner. He also emphasizes the importance of understanding customer needs, providing value, and constantly iterating on messaging for maximum impact. Towards the end, David shares the benefits of vendor booth time at trade shows for testing and refining product messaging.


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    Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support

    • 23 min
    The Untold Secrets to Recruiting Your First Sales Rep | Matt Ryder

    The Untold Secrets to Recruiting Your First Sales Rep | Matt Ryder

    Don't make your biggest hiring mistake. Learn the right way to hire your first sales rep. In this podcast, you'll hear best practices on the importance of timing, selecting the right candidates, developing an appropriate compensation package, establishing effective sales training systems, and using critical metrics to evaluate performance.



    My guest, Matt Ryder, emphasizes the necessity of a clear job description, standardized sales scripts, performance assessment indicators, and being prepared to let individuals go if they don't perform. We also highlight the relevance of data, daily reporting, CRM tools, and how businesses can create an environment conducive for sales.


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    Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support

    • 38 min
    CRM Best Practices: Setting Up Your CRM for Success, featuring Scott Moss

    CRM Best Practices: Setting Up Your CRM for Success, featuring Scott Moss

    Most CRMs are a complete mess. But here's how you can set up yours so it actually works for you, giving you the insights and action items you need every day. Setting up a CRM is more than just entering data. It's about organizing that data in a way that turns every interaction into an opportunity for growth. You'll learn about segmenting and tagging leads with precision.


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    Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support

    • 33 min
    From Start-Up to $3M: Lead Generation Secrets with Luis Scott

    From Start-Up to $3M: Lead Generation Secrets with Luis Scott

    Luis Scott knows how to scale businesses. He grew his law firm to 200 attorneys and now helps other professional services firms grow beyond the $3 million mark. Luis is host of the 8-figure law firm podcast. And in this MoreBusiness.com podcast, he shares specific lead generation and business growth tactics that consistently propel small businesses to grow fast.


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    Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support

    • 41 min
    Presenting the Perfect SaaS Sales Demo

    Presenting the Perfect SaaS Sales Demo

    Learn how to plan, organize, and present the perfect SaaS sales demo from seasoned expert Matt Melnick. In this masterclass podcast, you'll hear the exact words and phrases to use in your SaaS sales demos that will get customers signing on the dotted line. We cover: agenda setting, handling objections, what to share and what to avoid, managing your time, and ways to keep your sales demo fun and engaging.


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    Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support

    • 38 min
    The Secrets to an Effective Ideal Client Profile

    The Secrets to an Effective Ideal Client Profile

    Every business has - or should have - an ICP, your ideal client profile. Without it, you take on clients who become nightmares. Finding your ICP can be elusive. In this podcast, Richard Brasser, formerly at partner at Boston Consulting Group and now a managing partner at Carlton Richards, lays out the formula and strategy to define your ideal client profile.

    PODCAST CHAPTERS:

    00:00 Intro: Richard Brasser
    03:21 Understanding Your Ideal Client Profile
    06:39 Adding Value to Your ICP
    12:25 Team Alignment in Client Profiling
    17:09 The Impact of Compensation Plans on Client Profiling
    26:47 Evolving with Your Ideal Client Profile
    30:09 How to Know When You've Nailed Your ICP


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    Support this podcast: https://podcasters.spotify.com/pod/show/morebusiness/support

    • 37 min

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