13 episodes

This podcast is for professional photographers and is designed to start out your day by giving you key business ideas that will help you be successful doing the work you love to do.

The Morning Hedgehog Ira Gardner

    • Entrepreneurship
    • 5.0, 1 Rating

This podcast is for professional photographers and is designed to start out your day by giving you key business ideas that will help you be successful doing the work you love to do.

    • video
    Episode 13: Developing Your Online Strategy Part 2

    Episode 13: Developing Your Online Strategy Part 2

    In this episode Ira and Glynns discus their branding and websites. Ira reviews how to apply core value and archetype research into a cohesive brand on your website. Be sure to review the show notes from Episode 11 on our website www.themorninghedgehog.com and access the research that Ira has done on content management systems and web based business tools.

    • 34 min
    • video
    Episode 12: Developing Your Online Strategy Part 1

    Episode 12: Developing Your Online Strategy Part 1

    In this episode Ira and Glynns share research into how to choose a content management system for your website and other web based tools that align with your business model.For access to the complete research document go to www.themorninghedgehog.com

    • 46 min
    • video
    Episode 11: Building an Authentic Brand

    Episode 11: Building an Authentic Brand

    Branding draws customers towards your business at an emotional level. In this episode Ira and Glynns go over the powerful impact branding has at the subconscious level and give you tips for how to build an AUTHENTIC brand that fits your business model.

    • 58 min
    • video
    Episode 10: How to make it easy for your customers Part 2

    Episode 10: How to make it easy for your customers Part 2

    Research shows that brands that are simple to do business with grew 433% between 2016-2019.  Glynns and Ira discuss strategies for building trust and making it easier for customers to buy from you.

    • 25 min
    • video
    Episode 9: How to make it easy for your customers Part 1

    Episode 9: How to make it easy for your customers Part 1

    Glynns and Ira talk about why it is important for you to make it easy for customers to work with you.

    • 1 hr
    • video
    Episode 8: Overcoming fear of marketing Part 3

    Episode 8: Overcoming fear of marketing Part 3

    Glynns and Ira talk about strategies for getting more testimonials and why they are so important to your business!

    • 12 min

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