19 episodes

This podcast is for professional photographers and is designed to start out your day by giving you key business ideas that will help you be successful doing the work you love to do.

The Morning Hedgehog Ira Gardner

    • Business
    • 5.0 • 1 Rating

This podcast is for professional photographers and is designed to start out your day by giving you key business ideas that will help you be successful doing the work you love to do.

    • video
    Episode 19: How to Create a Marketing Plan Part 2

    Episode 19: How to Create a Marketing Plan Part 2

    Glynns finishes up her review of how to create a comprehensive marketing plan.

    • 42 min
    • video
    Episode 18: How to Create a Marketing Plan

    Episode 18: How to Create a Marketing Plan

    Glynns teaches us how to put together a comprehensive marketing plan.

    • 39 min
    • video
    Episode 17: Product Development Part 2

    Episode 17: Product Development Part 2

    In part 2 Ira gives examples about how product development and pricing work together.

    • 37 min
    • video
    Episode 16: Product Development Part 1

    Episode 16: Product Development Part 1

    In this episode Ira goes over the product development process and talks about how to develop a core product that becomes your standard business offering.

    • 39 min
    • video
    Episode 15: The Customer Purchase Journey

    Episode 15: The Customer Purchase Journey

    In this continuation from last episode Glynns shows us the customer decision cycle and how to transform that into your customer's hero journey!

    • 58 min
    • video
    Episode 14: Making Your Customers Into Heroes

    Episode 14: Making Your Customers Into Heroes

    In this episode Glynns shares a key marketing strategy that transforms your customer into a hero and shifts your role as the guide that helps them achieve their goals.

    • 41 min

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