19 min

The Motivation Behind the Brand Building a DTC Brand

    • Entrepreneurship

As the journey to the launch of Civitas continues, media buyer turned DTC brand founder Matt Lady shares his personal story and motivation that led him to creating this new t-shirt brand from scratch.

As the journey to the launch of Civitas continues, media buyer turned DTC brand founder Matt Lady shares his personal story and motivation that led him to creating this new t-shirt brand from scratch.

19 min