2 episodes

Build your multicultural affluence!Are you an ambitious marketing professional who wants to be more inclusive through your work?  Do you want to expand your horizons with new cultural insights? Push marketing boundaries and feel inspired?  Then, you've come to the right place!This podcast interviews some of Canada’s top marketing leaders about their experiences with multicultural marketing. Join us to hear about their personal stories, challenges, and lessons learned from their business-building adventures.Along the way, learn more about cultural nuances, harnessing the power of multicultural creativity, and the impact that such work can have on your diversity, equity and inclusion (DEI) endeavours.

The Multicultural Marketing Podcast with Sharifa Khan Sharifa Khan - Balmoral Multicultural Marketing

    • Business

Build your multicultural affluence!Are you an ambitious marketing professional who wants to be more inclusive through your work?  Do you want to expand your horizons with new cultural insights? Push marketing boundaries and feel inspired?  Then, you've come to the right place!This podcast interviews some of Canada’s top marketing leaders about their experiences with multicultural marketing. Join us to hear about their personal stories, challenges, and lessons learned from their business-building adventures.Along the way, learn more about cultural nuances, harnessing the power of multicultural creativity, and the impact that such work can have on your diversity, equity and inclusion (DEI) endeavours.

    Building Trust Through Multicultural Marketing with Alan C. Middleton PhD

    Building Trust Through Multicultural Marketing with Alan C. Middleton PhD

    How can understanding cultural nuances impact your international business success? Tune into this episode to find out! Join Sharifa as she sits down with Alan Middleton, a celebrated Canadian author and marketing veteran, and former President and CEO of J. Walter Thompson in Japan. In this episode, Alan shares his invaluable insights into multicultural marketing, especially from his time in Japan. He emphasizes the significance of listening, and recognizing a collectivist work culture t...

    • 46 min
    Pioneering Multicultural Marketing with $6,000 and a Dream!

    Pioneering Multicultural Marketing with $6,000 and a Dream!

    Summary Explore the vibrant fabric of multicultural marketing with the visionary Sharifa Khan, founder and CEO of Balmoral Multicultural Marketing. Together with guest host, Keka DasGupta, we traverse Sharifa's pioneering journey, from her arrival in Canada to her transformative influence on an industry that now thrives on today's diverse cultural landscape. Sharifa's story is not just one of entrepreneurial spirit, but a testament to the economic and cultural power that immigrants bring...

    • 32 min

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