14 episodes

René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

THE NEURO SIDE OF INFLUENCE AND LEADERSHIP René Rodriguez

    • Business
    • 5.0 • 22 Ratings

René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

    How to Differentiate Yourself

    How to Differentiate Yourself

    What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.
    “Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”
    Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.
    Show Resources:
    https://TheNeuroSide.com (TheNeuroSide.com)
    https://MeetRene.com (MeetRene.com)
    https://Amplifiimylife.com (Amplifiimylife.com)
    https://AMPCon.live (AMPCon.live)
    02:06 - Let’s define “differentiation”
    03:17 - Rene’s definition of “differentiation”
    04:21 - What is competition?
    05:42 - How do I compete?
    05:50 - Dr. Michael Porter’s “Competitive Strategy”
    07:58 - Technology isn’t a sustainable competitive advantage
    08:51 - Distinct capabilities that aren’t SUSTAINABLE
    09:20 - What ARE sustainable differences?
    11:39 - The Branding Game
    15:08 - Blue Ocean Strategy
    16:50 - Yellowtail Wine
    18:24 - Ask yourself the differentiation questions
    19:39 - Are you truly differentiating?
    20:18 - Join the Amplifii Facebook Group
    20:27 - Want more like this? Buy the Amplifii Book
    20:43 - Join us at AMPCon 2022 in Las Vegas!

    • 22 min
    The Psychological Value Equation

    The Psychological Value Equation

    Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”.
    In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation.
    “The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.”
    If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March!
    Show Resources:
    https://TheNeuroSide.com (TheNeuroSide.com)
    https://MeetRene.com (MeetRene.com)
    https://Amplifiimylife.com (Amplifiimylife.com)
    https://AMPCon.live (AMPCon.live)
    01:00 - One word, Value
    01:34 - What is value?
    02:58 - Psychological Value Equation
    03:55 - Expected Benefits*Confidence that you’ll get them
    04:56 - Brand = Confidence
    05:15 - Ethos = Confidence
    05:41 - Science of Influence and Physical Presence = Confidence
    06:28 - Either you’re in a “for profit” business, or at least a “for profit” family
    08:15 - Why do we get paid?
    10:14 - What do we bring to the hour?
    10:23 - The story of the Engineer
    13:05 - No one became an expert overnight
    13:40 - Scott Hardy’s story
    15:57 - Rene’s story
    17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it?
    19:13 - Passionate delivery of value is a gift
    20:55 - Why don’t they buy?
    22:49 - Where execution begins to happen
    23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value
    25:33 - Want more like this? Check out the Amplifii Your Influence book!
    25:55 - Join us at AMPCon 2022, March 14th in Vegas

    • 27 min
    Ancient Secrets to Influence and Persuasion - ETHOS - PATHOS - LOGOS

    Ancient Secrets to Influence and Persuasion - ETHOS - PATHOS - LOGOS

    A good “argument” is more than just the substance itself. To lead people, teams or organizations it takes logic, credibility AND an emotional appeal to induce action. This isn’t news, Aristotle discussed these concepts 2000 years ago, but so many leaders with massive potential miss out because they’ve forgotten these ancient “secrets”.
    “The moment we get complacent with our Ethos, is the moment we start to lose it.”
    In this episode, Rene breaks down these concepts (as well as the forgotten two, Kyros and Telos) to help you and your organization move forward from a place of credibility, using your own values, beliefs and experiences to lead with Pathos, Ethos and Logos.
    Show Resources:
    https://TheNeuroSide.com (TheNeuroSide.com)
    https://MeetRene.com (MeetRene.com)
    https://Amplifiimylife.com (Amplifiimylife.com)
    https://AMPCon.live (AMPCon.live)
    02:00 - What ARE Ethos, Pathos and Logos?
    02:30 - The Origin of Argumentative Thought
    03:19 - Ethos is your credibility
    05:11 - How do you establish Ethos?
    05:38 - Ethos (and Pathos) are built through content AND delivery
    06:34 - How do I grow my Ethos?
    07:19 - Who owns your Ethos? (Hint, it’s not you)
    08:24 - Success is rented, and rent’s due everyday
    10:27 - Is it possible to influence without achievement?
    11:42 - What is Pathos?
    12:13 - Our emotions drive behavior
    14:25 - Why delivery matters for EVERYONE
    16:01 - Your Audience owns your Ethos
    17:16 - People need Leaders that have Ethos and Can trigger Pathos with a Logical plan
    18:50 - The varied applications of these concepts
    21:23 - You can find Ethos anywhere
    24:27 - What do I like? What am I good at? What have I been doing?
    24:56 - You WILL find what you search for. WHAT are you going to look for?
    26:57 - How a short memory can hurt your Ethos AND Pathos
    27:55 - It’s 2022. Crying is okay.
    29:10 - How do you tell stories without getting so emotional?
    30:06 - How to improve your presentation
    30:58 - What is Logos?
    32:56 - Your presentation needs all three, Logos, Ethos AND Pathos
    35:20 - The Forgotten two, Kyros and Telos
    35:31 - Kyros = Timeliness
    39:04 - Telos = End, What is your purpose?
    40:30 - Self-Awareness is key for Kyros
    41:33 - Want more like this? Check out the Amplifii Your Influence book!
    42:00 - Join us at AMPCon 2022, March 14th in Vegas
    42:23 - Share the show with a friend or colleague that would find value

    • 43 min
    How To Design Your Best Year Ever

    How To Design Your Best Year Ever

    “A lot of times our influence is about influencing ourselves. How do we spend each day, how do we spend each moment?”
    Taking responsibility for your wins (and your regrets) is a humbling and exciting experience that will allow you to craft the future you dream of. In this episode, Rene walks us through the exercise of writing the “books of our year”. The book of your successes is the one we like to share far and wide, but writing the book of your regrets is the key to truly understanding where you are, and why you’re not where you want to be.
    “Today is the future of your past. Today is the past of your future.”
    Whether the habits you need to overcome are in your business life, your personal life or your health, understanding the two questions at the center of this episode will help make 2022 your best year ever.
    Topics:
    01:54 - Two Questions that can change your life
    02:50 - Today is the Past of Our Future
    06:30 - I can craft my past
    07:05 - You’re not thinking small enough
    08:41 - Busy doing what?
    10:04 - Today is the Future of My Past
    15:30 - Celebrating the wins/Taking Responsibility for the losses
    16:30 - We have to influence ourselves
    17:01 - The Two Books You Write Every year
    18:30 - As a leader, you have to share your book first
    19:54 - What Book Do You Want to Write Next Year?
    20:39 - If you have bad habits, you have to start small
    21:38 - Build Momentum
    22:17 - What Would Make This the Best Year of My Life?
    23:53 - What Are You Doing Differently This Year
    25:49 - How do I set myself up to best advantage
    27:18 - Influence starts internally
    29:40 - What is the highest good I can do NOW
    30:21 - AMPCon.LIVE March 14th, 2022
    31:37 - BuyAmplifiiBook.com
    Show Resources:
    https://TheNeuroSide.com (TheNeuroSide.com)
    https://MeetRene.com (MeetRene.com)
    https://Amplifiimylife.com (Amplifiimylife.com)
    https://AMPCon.live (AMPCon.live)
    https://www.amplifiibook.com/ (BuyAmplifiiBook.com)

    • 33 min
    How to Create a Powerful Leadership Brand

    How to Create a Powerful Leadership Brand

    “If we don’t communicate to fill in the gaps of people’s perception of us (narrative) then they will do it for us based on their experiences and leaders cannot risk that.”
    In a world where remote work is growing and managing larger, spread out territories is the norm, Personal Branding becomes even more necessary. Person Branding is so much more than marketing. It’s communicating your values, your beliefs, your leadership style, and who YOU are. The journey to building your own personal leadership brand begins with one simple question.
    “What is it that I believe, and how can I communicate that?”
    In this episode, Rene shares his own experience with personal branding and how his clients are facing this struggle and creating powerful personal brands that will stand the test of time and grow their influence and authority in their industries and beyond.
    “When you’re clear on what you believe, it makes it easier to put together your content.”
    Show Resources:
    March 14th Conference in Las Vegas: http://www.ampcon.live/ (www.AMPCon.live)
    Podcast: NeuroSide.com
    Website: MeetRene.com
    AMPLIFII: Amplifiimylife.com

    • 37 min
    Price Vs. Value

    Price Vs. Value

    “If you sell high-end, be high-end. If you sell quality, be quality.”
    The question of price is central, not only to the sales process, but also for anyone promoting the idea of investment in anything, whether it be money, energy or just time.
    Is the lowest price the best?
    What do YOU believe about price? That question and its answer are necessary precedents for your ability to answer price objections among those you hope to influence. In this episode, Rene helps us reframe the price question by understanding our own beliefs about price, quality and value. Don’t miss out on this great lesson and remember to share it with anyone you know who would find value here.
    Show resources:
    https://TheNeuroSide.com (TheNeuroSide.com)
    https://MeetRene.com (MeetRene.com)
    https://Amplifiimylife.com (Amplifiimylife.com)
    https://AmpCon.Live (AmpCon.Live)

    • 33 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

cwwelton ,

Undeniable

Renee is incredible I was at Amplifii live in Las Vegas. It was a game changer for me and I signed up for the more intimate event in Ft Lauderdale January. Thank you Renee!!!

DJ Frank Marvel ,

He IS the best!! Speaking from the heart

I cannot say enough about Rene. His method of providing valuable information with how to empower you in communicating from the heart is amazing!! You’ll enjoy every moment of his speaking and coaching!

Mike22! ,

Life Changing

Rene is an amazing speaker and even better teacher. The technique’s he teaches will take you to another level. If you strive to be better and want deeper more meaningful relationships you won’t be disappointed listening and learning from Rene.

Top Podcasts In Business

Ramsey Network
Andy Frisella #100to0
Jocko DEFCOR Network
NPR
BiggerPockets
Tim Ferriss: Bestselling Author, Human Guinea Pig

You Might Also Like

Carl White
Ed Mylett
Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line
Tom Ferry
Andy Frisella #100to0
Ryan Michler