René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.
The Age of Attention
“If I want to shift someone’s reality, I just have to shift their frame of reference.”
René Rodriguez’s opening keynote of AMPCON 2022 live at Caesar’s Palace in Las Vegas is presented here as a taste for podcast listeners. In this keynote speech, René outlines the generational shift we’ve undergone that has hollowed out our connection with our supervisors/managers and leaders. Overcoming this “narrative gap” is an inherent effect of using the AMPLIFII™ formula, as René makes plain.
Whether you were in attendance or not, this speech is a call to action for each of us to center our values and beliefs in our actions and messages to better cross that divide for your employees, clients, customers or even your family.
Don’t miss out on next year’s AMPCON experience! Stay up to date with the latest at https://www.amplifiiconference.com/ (www.amplifiiconference.com) or experience the 2.5 day AMPLIFII™ event at any of the dates across the country. Find availability near you here: https://www.amplifiimylife.com/ (www.amplifiimylife.com)
01:40 - 30 years ago most people died closed to where they worked
02:40 - Influence without action ISN’T influence
04:05 - Your challenge is “How do you capture attention?”
04:50 - Without ATTENTION, your quality doesn’t matter
07:00 - When you change the frame, you change reality
07:20 - Be a student of your own experience
08:55 - Pay attention to your body language
09:55 - When we don’t feel safe, we’re not open to new information
12:40 - René’s mother’s story
14:40 - The WAY we do things, the WAY we pursue our dreams, MATTERS
16:15 - Do you want “followers” or do you want to LEAD?
17:40 - How we USED to know our boss
18:35 - Moving apart physically changes that connection
19:50 - The narrative gap
21:15 - “knowing” someone online
22:12 - Bridging the narrative gap
22:50 - It’s not JUST about social media
23:30 - The AMPLIFII™ formula
27:42 - Reframing “used-car salesman”
Secrets of Short Form Video with Neel Dhingra
“You’ve got great content, but you’re doing it wrong!”
Have you found yourself lost trying to establish your brand on social media? Does creating short form video content like TikTok or Instagram Reels elude you? You’re in great company. René had the same issue trying to bring his message and the AMPLIFII™ formula to a broader audience. Even experts can be bewildered when stepping outside their natural habitat, but that’s what it takes to build a whole new audience.
Neel is a content marketing expert who exploded his mortgage business by creating innovative content on social media. He also helps Mortgage and Real Estate Pros learn how they can do the same, and René has called him a friend and colleague for years. Joining the podcast for the first time today, Neel discusses his “start from scratch” overhaul of his own social presence and the formula that he has been using and teaching since then to rocket to and now past 100k followers.
“The desire or willingness to take shortcuts is what screws you up in the end. If you take shortcuts, it might work short term, but you get exposed eventually.”
The Age of Attention is here whether we like it or not, and to continue to have influence and impact in this new age, we’ve got to learn the game. Listen in today for strategies you can use to expand your own influence beyond your current circle!
The Forward Event - July 22nd in Vegas.
use code: ReneHookUp for $100 off.
01:25 - Welcome @neelhome
02:50 - the origins of the case study
05:20 - why did Neel start over?
07:45 - This conversation is for EVERYONE
08:15 - don’t give the wrong message to the wrong audience
09:20 - Am I Known? Or not known?
10:45 - it’s not the ability that matters, it’s the awareness
12:20 - Your audition for strangers
16::30 - the battle between substance and click bait
20:00 - The reason I’m listening to this IS?
25:00 - it’s about the fundamentals
27:35 - The Forward Event info
31:30 - are you continually looking to grow?
33:30 - follow @neelhome
Surviving and Thriving Through Change with Ryan Grams
“It doesn’t matter the change, it matters how we respond to it and how we understand the human condition during it.”
In the new hybrid - virtual/in person world, your desk isn’t your desk anymore, it’s your set, it’s your stage. When René first had that realization it was with the help and guidance of Ryan Grams. Our first podcast live guest joins the show to discuss his own pivot during and after the pandemic to fill the void in the new hybrid world.
“The way to overcome disassociation is by replicating as close to possible, the in person experience.”
And that’s just what Ryan has helped René and many others do, recreate the in person experience as closely as possible through the acronym, C.A.L.L. Camera. Audio. Lighting. Location. Listen as Ryan and René break down how they adapted to this new normal, and more broadly how flexibility and focus can help you and your business adapt to any changing circumstances.
https://www.instagram.com/reel/CZreFsLFDFZ (New studio build video)
https://callupgra.de/getting-started.pdf (CallUpgrade AMPLIFII™ Pack)
https://www.forwardevent.com/ (Neel Dhingra’s Forward Event)
02:20 - How Ryan and René met
03:10 - No one was ready at the beginning of the pandemic
03:54 - Who is Ryan Grams?
06:00 - The world wasn’t ready for the changes either, most of it STILL ISN’T
06:30 - Change is the common denominator
07:15 - The basics of video capture, C.A.L.L.
09:00 - It’s not JUST the camera, it’s lighting that makes the difference
10:20 - They Hybrid/Virtual world ISN’T GOING AWAY
11:55 - My desk is my set or stage
13:55 - This isn’t about vanity, it’s about overcoming disassociation
17:00 - When is a teleprompter not JUST a teleprompter
21:10 - Eye Contact is a dance
22:45 - Audio
24:45 - Test Audio setting!!!!
26:10 - If you’re not making mistakes, you’re not in the game
28:30 - Does all this really matter?
30:15 - René and Ryan have gone through the same changes you’re going through
33:06 - If you have a big following… (the first fork in the road)
35:30 - How do I speak to people that don’t know me?
41:45 - When you understand your brand, you have the materials to build hooks
43:55 - Ryan’s advice for maximizing your equipment
48:00 - AmplifiiBook.com
48:05 - MeetRene.com
The Most Powerful Phrase in Selling, Communication and Influence
We all do it. Scrolling Instagram, listening to a news program, hearing a sales pitch, picking out a podcast to listen to. We’re asking ourselves one thing.
“It’s a basic human question, it’s not designed to be arrogant or anything. But we want to know, what does any of this stuff mean to ME?”
When you hear someone answer this question, their message feels complete. Without it, anyone is just a talking head. René breaks down the science behind this powerful phrase and the concept of the “tie down” that it leads to so naturally. Until you’ve tied down your message, you haven’t provided value. Whether you’re a sales exec, CEO, coach, pastor or just a parent hoping to get your teen to hear something once in a while, this episode is for you!
01:25 - “What that means to you is…”
01:51 - How René learned this power phrase
05:40 - How does this phrase fit into the “tie down”?
06:50 - You have to show the value to THEM, because THEY won’t find it themselves
07:25 - What it means to one person is not the same as it means to the next person
07:45 - Tyler and Alyssa Lorenzen’s list of 20 tie down phrases
10:22 - You’re CUEING the brain that value is about to be delivered
11:11 - “Conceptually Selling” by Heiman and Miller - People Buy for their own reasons, not yours.
11:50 - Sometimes “what it means” is values alignment
12:25 - We are only valuable to people if we are helping them create value
13:40 - Features/Benefit conversations
15:50 - The AMPLIFII™ Opening event is a dinner because incorporating multiple senses has power
16:35 - René’s Blackberry Holster
18:20 - Influence doesn’t happen until you tie it down
20:15 - The Ramble Dance
22:00 - What matters most? Client Value
23:05 - https://amplifybook.com/ (AmplifyBook.com)
Twenty other tie down phrases:
I share this story with you because
Why this matters to you is
I believe this matters to you because
The point of all this is
This is relevant to you because
The reason I share this with you is
Well, my point is
I bring this to your attention because
I invite you to consider the following
This is applicable in your situation because
Well, what’s in it for you is
The reason you should care is
This is pertinent information because
The value to you is
This relates to you because
The reason this is cool is
This is significant because
This directly correlates to you because
This is very fitting because
This story is appropriate because
The Power of Hand Gestures
“You’re a PowerPoint slide. And anything you do is either contributing to your message or distracting from it.”
When most of us think of hand gestures, we might have a few rude ones in mind, but studies tell us that hand gestures are crucial for both the presenter’s recall AND the audience’s accurate perception of the message being delivered. René gives us concrete examples of how to use our body and especially our hands to take our influence to the next level.
But what about the over-expressers? René has you covered too as he outlines the concept of the Influence Zone and how staying inside of it can take you from overbearing to outstanding. Whether you’re born to hand jive or always keeping one hand in your pocket, this episode will help you break out of your shell and into the influence zone. Don’t miss it!
02:00 - What is AMPLIFII™?
02:40 - We begin with “the Influence Zone”
03:40 - Holler and Beatie study
05:15 - Anchoring messages in your fingers
06:20 - Matching hand gestures can drive a message home
07:45 - Hand gestures can alter perception of character
10:25 - Personality Types
12:30 - Information Packaging Hypothesis
14:00 - If you’re the PowerPoint slide, are there any distractions?
15:34 - The Influence Zone or The Box
17:00 - Avoid international hand gesture confusion!
17:35 - How do you START?
18:20 - the Steeple
19:15 - your fingers are a gun, you don’t want to point them at anyone
20:00 - Take an acting class
20:35 - look at their feet!
22:08 - take it EVEN bigger!!
22:44 - Takeaways
24:20 - Wall Street Journal #2 Best Seller!!! Amplify Your Influence the Book
Every question asked and answered is an opportunity to understand each other better and fundamentally move your relationship, your organization, your project or family forward. How much thought do you put into the questions you ask the receptionist at your office each day, or the doorman of your building? Probably not very much.
“How’s it going?” “How are you doing?” Do you even seriously want to know the answer to those questions? When someone poses such a question to you, don’t you feel OBLIGATED to answer it?
“You’ve got to be intentional with questions, they can guide you Into some really interesting places.”
How do YOUR questions stand up? True leadership is about capitalizing on those opportunities presented with every question as opposed to being a victim of circumstance and habit who is just treading water verbally. In this episode, Rene breaks down the power of questions and how every leader should be using them to better themselves and their teams. Don’t miss it!
01:38 - Questions are a critical component
01:52 - Most people think ‘externally’
02:20 - A question might make someone remember what they believe
03:25 - If I want to understand a company’s culture, I walk in, close my eyes and listen
04:20 - Most people don’t put much thought into the questions they ask
05:50 - The Art of Conversation - Episode 07
07:15 - Sometimes questions asked will tell you how you’re doing
08:24 - We feel an overwhelming OBLIGATION to answer questions that are asked of us
10:40 - Is the question self-serving? Or is it to YOUR benefit?
11:00 - Book - QBQ - The Question behind the Question
11:20 - What is it that they’re ACTUALLY trying to get at?
12:05 - Questions without much thought are often EMOTIONALLY based
13:30 - “If you’re going to attack me, attack me with more detail, please?”
14:55 - The person asking the question is LEADING the conversation
15:55 - Direction doesn’t mean CONTROL
18:00 - Learn how to clarify
19:00 - Learn to give rich answers to dumb questions
22:45 - AmplifyBook.com
Rene is the best of the best
Rene brings real content that can improve our lives…. Not fluff!
One of my favorite podcasts to learn & grow
Rene not only has mastered the topics but he lives them and is able to teach them at the highest level so we can all understand and go take new actions.
I absolutely recommend this podcast! Rene breaks down tools and information that can be used by anyone in any field and time of life!! Every episode is full of valuable take always.