René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.
How to Differentiate Yourself
What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.
“Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”
Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.
02:06 - Let’s define “differentiation”
03:17 - Rene’s definition of “differentiation”
04:21 - What is competition?
05:42 - How do I compete?
05:50 - Dr. Michael Porter’s “Competitive Strategy”
07:58 - Technology isn’t a sustainable competitive advantage
08:51 - Distinct capabilities that aren’t SUSTAINABLE
09:20 - What ARE sustainable differences?
11:39 - The Branding Game
15:08 - Blue Ocean Strategy
16:50 - Yellowtail Wine
18:24 - Ask yourself the differentiation questions
19:39 - Are you truly differentiating?
20:18 - Join the Amplifii Facebook Group
20:27 - Want more like this? Buy the Amplifii Book
20:43 - Join us at AMPCon 2022 in Las Vegas!
The Psychological Value Equation
Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”.
In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation.
“The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.”
If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March!
01:00 - One word, Value
01:34 - What is value?
02:58 - Psychological Value Equation
03:55 - Expected Benefits*Confidence that you’ll get them
04:56 - Brand = Confidence
05:15 - Ethos = Confidence
05:41 - Science of Influence and Physical Presence = Confidence
06:28 - Either you’re in a “for profit” business, or at least a “for profit” family
08:15 - Why do we get paid?
10:14 - What do we bring to the hour?
10:23 - The story of the Engineer
13:05 - No one became an expert overnight
13:40 - Scott Hardy’s story
15:57 - Rene’s story
17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it?
19:13 - Passionate delivery of value is a gift
20:55 - Why don’t they buy?
22:49 - Where execution begins to happen
23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value
25:33 - Want more like this? Check out the Amplifii Your Influence book!
25:55 - Join us at AMPCon 2022, March 14th in Vegas
Ancient Secrets to Influence and Persuasion - ETHOS - PATHOS - LOGOS
A good “argument” is more than just the substance itself. To lead people, teams or organizations it takes logic, credibility AND an emotional appeal to induce action. This isn’t news, Aristotle discussed these concepts 2000 years ago, but so many leaders with massive potential miss out because they’ve forgotten these ancient “secrets”.
“The moment we get complacent with our Ethos, is the moment we start to lose it.”
In this episode, Rene breaks down these concepts (as well as the forgotten two, Kyros and Telos) to help you and your organization move forward from a place of credibility, using your own values, beliefs and experiences to lead with Pathos, Ethos and Logos.
02:00 - What ARE Ethos, Pathos and Logos?
02:30 - The Origin of Argumentative Thought
03:19 - Ethos is your credibility
05:11 - How do you establish Ethos?
05:38 - Ethos (and Pathos) are built through content AND delivery
06:34 - How do I grow my Ethos?
07:19 - Who owns your Ethos? (Hint, it’s not you)
08:24 - Success is rented, and rent’s due everyday
10:27 - Is it possible to influence without achievement?
11:42 - What is Pathos?
12:13 - Our emotions drive behavior
14:25 - Why delivery matters for EVERYONE
16:01 - Your Audience owns your Ethos
17:16 - People need Leaders that have Ethos and Can trigger Pathos with a Logical plan
18:50 - The varied applications of these concepts
21:23 - You can find Ethos anywhere
24:27 - What do I like? What am I good at? What have I been doing?
24:56 - You WILL find what you search for. WHAT are you going to look for?
26:57 - How a short memory can hurt your Ethos AND Pathos
27:55 - It’s 2022. Crying is okay.
29:10 - How do you tell stories without getting so emotional?
30:06 - How to improve your presentation
30:58 - What is Logos?
32:56 - Your presentation needs all three, Logos, Ethos AND Pathos
35:20 - The Forgotten two, Kyros and Telos
35:31 - Kyros = Timeliness
39:04 - Telos = End, What is your purpose?
40:30 - Self-Awareness is key for Kyros
41:33 - Want more like this? Check out the Amplifii Your Influence book!
42:00 - Join us at AMPCon 2022, March 14th in Vegas
42:23 - Share the show with a friend or colleague that would find value
How To Design Your Best Year Ever
“A lot of times our influence is about influencing ourselves. How do we spend each day, how do we spend each moment?”
Taking responsibility for your wins (and your regrets) is a humbling and exciting experience that will allow you to craft the future you dream of. In this episode, Rene walks us through the exercise of writing the “books of our year”. The book of your successes is the one we like to share far and wide, but writing the book of your regrets is the key to truly understanding where you are, and why you’re not where you want to be.
“Today is the future of your past. Today is the past of your future.”
Whether the habits you need to overcome are in your business life, your personal life or your health, understanding the two questions at the center of this episode will help make 2022 your best year ever.
01:54 - Two Questions that can change your life
02:50 - Today is the Past of Our Future
06:30 - I can craft my past
07:05 - You’re not thinking small enough
08:41 - Busy doing what?
10:04 - Today is the Future of My Past
15:30 - Celebrating the wins/Taking Responsibility for the losses
16:30 - We have to influence ourselves
17:01 - The Two Books You Write Every year
18:30 - As a leader, you have to share your book first
19:54 - What Book Do You Want to Write Next Year?
20:39 - If you have bad habits, you have to start small
21:38 - Build Momentum
22:17 - What Would Make This the Best Year of My Life?
23:53 - What Are You Doing Differently This Year
25:49 - How do I set myself up to best advantage
27:18 - Influence starts internally
29:40 - What is the highest good I can do NOW
30:21 - AMPCon.LIVE March 14th, 2022
31:37 - BuyAmplifiiBook.com
How to Create a Powerful Leadership Brand
“If we don’t communicate to fill in the gaps of people’s perception of us (narrative) then they will do it for us based on their experiences and leaders cannot risk that.”
In a world where remote work is growing and managing larger, spread out territories is the norm, Personal Branding becomes even more necessary. Person Branding is so much more than marketing. It’s communicating your values, your beliefs, your leadership style, and who YOU are. The journey to building your own personal leadership brand begins with one simple question.
“What is it that I believe, and how can I communicate that?”
In this episode, Rene shares his own experience with personal branding and how his clients are facing this struggle and creating powerful personal brands that will stand the test of time and grow their influence and authority in their industries and beyond.
“When you’re clear on what you believe, it makes it easier to put together your content.”
March 14th Conference in Las Vegas: http://www.ampcon.live/ (www.AMPCon.live)
Price Vs. Value
“If you sell high-end, be high-end. If you sell quality, be quality.”
The question of price is central, not only to the sales process, but also for anyone promoting the idea of investment in anything, whether it be money, energy or just time.
Is the lowest price the best?
What do YOU believe about price? That question and its answer are necessary precedents for your ability to answer price objections among those you hope to influence. In this episode, Rene helps us reframe the price question by understanding our own beliefs about price, quality and value. Don’t miss out on this great lesson and remember to share it with anyone you know who would find value here.
Renee is incredible I was at Amplifii live in Las Vegas. It was a game changer for me and I signed up for the more intimate event in Ft Lauderdale January. Thank you Renee!!!
He IS the best!! Speaking from the heart
I cannot say enough about Rene. His method of providing valuable information with how to empower you in communicating from the heart is amazing!! You’ll enjoy every moment of his speaking and coaching!
Rene is an amazing speaker and even better teacher. The technique’s he teaches will take you to another level. If you strive to be better and want deeper more meaningful relationships you won’t be disappointed listening and learning from Rene.