30 min

The Neuroscience of Good Storytelling — Paul J. Zak Future of StoryTelling (FoST)

    • Design

Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, "Immersion: The Science of the Extraordinary and the Source of Happiness," on this episode of the FoST podcast.

Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, "Immersion: The Science of the Extraordinary and the Source of Happiness," on this episode of the FoST podcast.

30 min