The New Age of Influence MAKARAND UTPAT

In this episode, Mak discusses how we can get the most out of our ideas. He shares some tips on what kind of ideas we should take notice of and how we can execute the ideas for profit.

Missing the Boat

[0:18]

As they say, success is built on inconveniences. We have also heard that ideas are useless unless you put them to execution. We are all creative people, and at any given point in time, we have a lot of ideas germinating in our minds. But many times, we tend to miss the boat, even though we have good intentions.

FOMO

[1:08]

At any given point in time, we have multiple ideas at our disposal, and we tend to get captivated by the fear of missing out or missing out on that action.

Why Successful People are Successful

[1:30]

If you take a look at top earners, elite leaders, successful people, you will find that they are good at two things: number one, problem-solving, and number two, execution. The reason they are able to solve the problems is that they have clarity. Clarity gives them confidence, and then confidence gives them the ability to execute.

Ideas and the Why

[2:21]

If you have like five or six ideas that are germinating in your mind, but you are not able to put the pedal to the metal, write all your ideas down. One of your ideas could be starting a podcast, writing a book, or starting your own TV show, or creating videos. What you need to do is to take a piece of Notepad and then start writing why. Why do you want to do that? Why do you want to create that podcasting show? Why do you want to write a book? Why do you want to create videos?

Rewards

[4:26]

Why and rewards go hand in hand. In the case of forecasting, you are already positioning yourself for the future. The reward is there for the podcasting. It also allows you to tap into other people’s platforms by going into other people’s podcasts. When you become the guest, it allows you to tap into their network, their platform, and it allows you to generate relationships.

[5:00]

In book writing, the reward is huge. Amazon has completely democratized the book publishing industry, and you don’t need access to the gatekeepers anymore. The reward is used right as soon as you write a book. You are considered an “expert” instantly. So the reward is there for podcasting.

Resources and Time

[5:47]

You also need to start thinking about risks in terms of time. Do you have the energy? Do you have the resources? In many cases, you will find that you are invariably constrained by time.

Starting a Podcast

[6:54]

The resources, you are hiring a third-party resource that is going to do the job for you. In the case of podcasting, you may not be able to hire to do your own podcasting show. That means you need to put your own time and energy into conducting that podcasting show if you want to interview some guests or whatnot.

[7:24]

You can simply outsource in terms of creating the transcript, uploading it to your website, uploading to your social media. You may have liked a lot of great ideas, but then you need to take away all the noise behind that.

[8:00]

You need to find a time because that becomes your gateway to do so many other things. Then you can repurpose yourself, and you can re-manifest yourself in a variety of different ways.

Clarity Advantage

[8:49]

The idea here is that whatever ideas that you may have, jot it down on a piece of paper and then start creating clarity. This is called clarity advantage. That is how you can then start completing this matrix.

In this episode, Mak talks about his views on Objectivity and Subjectivity. He came into thought about this because of her daughter’s homework. Today, he shares his thoughts on both objectivity and subjectivity.

Daughter’s Assignment

[0:36]

The homework is around two topics. Number one is an American soldier who has fought the war alongside the Kurdish army, and what will be his trials and tribulations in terms of the overall General Dynamics. That is kind of shaping up in terms of America’s withdrawal, and then how sort of the situation is kind of right now, getting a little bit out of control, depending on who you talk to.

[1:23]

The second is the effects of using smartphones in the nighttime right before going to sleep. You approach any one of these topics from an objective angle, where the news reporter kind of comes in on the media TV channels, and then he starts, he or she starts reporting the facts.

The Other Angle

[1:53]

The other angle is basically based on subjectivity, where you can prepare like a TEDx type of talk. TEDx talks are really based on driving emotions, triggering emotions. It’s up to them what topic to choose and whether they want to cover that as a speech in the form of as a news reporter or as a TEDx speaker.

Objectivity vs. Subjectivity

[2:25]

That sort of objectivity versus subjectivity resonated with Mak because he sincerely feeds that there is a place for both objectivity and subjectivity depending on the type of context or depending on the situation that you are in, and we need to respect that because there is a place for that for each sort of theme.

[2:53]

Many times, what happens is we become fixated on one singular angle, not appreciating the other angle. If somebody likes the objective type of coverage, and then they start bashing the subjective type of content that gets circulated or gets talked about, then that doesn’t mean that the subject to content doesn’t have any kind of place overall in the dynamics.

In this episode, Mak talks about the difference between Traditional Marketing and Modern Marketing.

Traditional vs. Modern Marketing

[0:00]

The difference between Traditional Marketing and Modern Marketing is quite simple. Traditional marketing is all about the push model. It is all about shoving the message down to people’s throats, hoping that they will buy your product or service when an ad or a promotion is run.

[0:29]

Modern Marketing, also known as “inbound marketing,” is all about inviting or captivating your audience customers into your ecosystem. It is not necessarily you shoving down the message, but rather they are willing to come to your ecosystem.

[0:51]

The other difference is that mass marketing and traditional marketing are simplistic because there used to be only TV or radio as two primary channels. With the advent of the internet, Google social media channels, the number of touchpoints has exploded. Modern Marketing in digital marketing is has become quite complex.

[1:16]

Also, you need to know down to the grain in terms of what are your customers, desires, ambitions, and then how you can push those hot buttons that they are always thinking about the day in day out through your brand equity, through your brand, through the solutions that you offer, through your services, so on and so forth.

In this episode, Mak talks about why we should let our kids be themselves and why we should let them pursue their passions.

The Importance of Purpose

[0:53]

If you don’t find your sense of purpose in your life, that is when you’ll start seeing all these students getting in fields by a lot of detailed things that kind of start happening to them, and they start responding to them.

Traditional Values

[2:09]

As kids growing up, you will be given choices, you become either an engineer you become a doctor. Indian parents start imbibing the same values, the same expectations on this, not knowing that there is a bigger and better world outside the engineering degree college degree and scientists degree and whatnot,

Breaking the Tradition

[2:37]

As a parent, Mak learned to expand his own horizons and expectations towards the case. He did not want his kids to become a scientist or engineer. If they’re good at something, he wants to encourage them to become anything they want.

Bigger Picture

[3:06]

Look at the big picture view. The chances of a person getting bombed are trillion to one. Somehow when our parents got together one fine day, everything got jammed together, and then we were gone.

Going against the World

[3:46]

It’s really up to us how we can transcend beyond all these barriers, all these things, all these noises that are going there sometimes keeps happening around us right. We can get better than this. It takes a lot of courage to prove other people wrong, especially when the world is going to judge you. No matter what, whether you do certain things or whether you do not do certain things, people are going to judge you, so it is up to you to take that path and to move forward.

Turning His Life Around

[6:18]

Mak completely rebranded himself to be a corporate guy to being somebody who can turn around his life. His friends started asking him how he turned his life around. He has been fortunate enough to either author or co-author three best-selling books on Amazon in his journey.

Being an Author

[7:14]

There is a big opportunity for entrepreneurship floating around all across the world. As a result, business coaching has exploded like anything. Mak got the chance to write co-write a book with Vicki Winterton, who is an international bestseller. The book “Cost Excellence” became an international bestseller. Writing a book has given Mak a great platform to express himself.

Giving Space for Growth

[7:47]

If your kids are passionate about crafts or fashion, give them enough space to grow. Ask them to start a blog, become a YouTuber, or whatnot. They will struggle to pick you up, but they will eventually excel. All you need to do is have some patience and give them some direction, and then you will see them flourish.

In this episode, Mak talks about the tragic death of the NBA Legend, Kobe Bryant. His death was brought silence to the world as he, along with his daughter and other people aboard a helicopter, died in a tragic helicopter crash. His death was mourned by basketball players and non-basketball players alike. Today, we talk about life’s unpredictability and why we shouldn’t take life for granted.

Kobe’s Tragic Death

[0:31]

Certainly, hearts have become heavy all over the world. The entire world is mourning his loss, and Mak is certainly one of them because he closely followed him when he was active playing basketball. It’s also a reflection time in many ways because we are just going to move on in life. This news will take back precedence, although he won’t be forgotten.

Nobody’s Immortal

[1:14]

Even the greats are mortals. Nobody’s immortal. Although he felt like he was an immortal person when he was on the basketball court, it reinforces the fact that even the mortals, even the greats, are mortals in many ways. Many kings and queens have taken the throne, and they are nowhere to be seen. We shouldn’t take anything for granted because life is totally unpredictable. We need to make sure that every moment gets counted in terms of fulfilling our goals, desires, ambitions, aspirations. We shouldn’t let excuses, self-imposed limitations, and barriers take over what we want to achieve in our life.

Reflecting back on life

[2:07]

There are certain events that take place in our life that allow us to take a complete 360-degree view of who we are, why we are here, what is that we are trying to achieve, and whatever goals, ambitions, desires we have. Each and every one of us has experienced these events in our life at some certain time, in some way, shape, or form.

Making the best

[3:23]

As soon as Mak’s parents passed away, he has become a grown person where he needs to be that acting as an elderly person towards his family. For whatever reason, Kobe’s passing away is turning out to be that event. It is triggering few thoughts about life’s unpredictable and that we shouldn’t take anything for granted. Life doesn’t give us any promise. It only gives us the promise of what we make the best out of that each and every day.

Kobe’s Legacy

[4:07]

Life is really unpredictable. When Kobe was on the basketball court, he exemplified what life is all about in terms of winning, losing, failures, facing the failures, facing the setbacks, transcending beyond that bringing out the best in his teammates, uplifting the people, leading your people leading your teams, and then earning them the championship.

Don’t take anything for Granted

[4:42]

His family is all taken care of, and his family doesn’t have to worry about where the next dollar is going to come from. But for many, that’s not the case. We need to look after our financial freedom and financial stability for our family for our kids. Whatever your unfulfilled aspirations, desires, or ambitions are, try to go after that because nothing is guaranteed free for us. We think we are in control, and we think it wouldn’t happen to us, but life tells us that we don’t take anything for granted.

In this episode, Mak talks about his Online Course. The Pandemic has affected many businesses, and Mak thought about creating something that would be helpful for them. He has an online course that is Corona Proof. The 30-day course tackles all about the techniques and strategies of business owners who remained untouched by the Pandemic.

Online Program

[0:36]

Mak’s online program is called Corona Proof Business Mastery: How to grow your business and acquire customers in four short weeks. He spills all the beans in terms of the tips, strategies, techniques, and how top earners remain recession-proof, and how they remain pandemic proof, regardless of any economy.

The mistake that business owners make

[1:02]

One huge mistake that Mak has seen that many small business owners have been making is that they are latching on to hope and spray approach. They’re hoping that someday somehow, someone is going to walk into their lives, and then that is going to magically transform their businesses that is going to magically transform their lives.

Taking the bull by the horns

[1:32]

The vaccine is on the horizon, but we are going to be living in this new normal for a significant amount of time. The way to deal with these uncertainties is to take the bull by the horns. Many business owners are just going in all different directions. The four-week course is focused on achieving a significant bottom-line oriented, actionable outcome that is going to move your needle from point A to point B in a massive way.

Layers of the Course

[2:14]

The course is focused on four key business accelerators. There is a foundational layer, personal mastery layer, marketing profits layer, and then the business force multiplier.

[2:24]

The foundation layer talks about unleashing your Google footprint, how to unleash your social media accounts, how to bootstrap your business, and how to set up your business in the new normal that is going to set you up for massive success.

[2:45]

The second layer is all about personal mastery. The more you become a decisive person, the more it allows you to become confident. It is not about having the “broke mindset,” it is not about staying reactive, but about becoming more decisive, becoming more proactive, and taking control in your hand. That is where Mak gets into how to break out of your procrastination loop and how to shatter your comfort zone.

[3:17]

The third layer is all about marketing profits. Marketing is the lifeblood of many businesses. Many businesses tend to underestimate that they don’t know how to do the marketing. Cash is the oxygen, and the cash comes from your customers. Customers come from your leads, and the leads come from your marketing.

Another mistake that business owners make

[3:51]

One other big mistake that other business owners make is they think they are in the business of a certain niche. It is not about the business of a certain niche, but it is rather more about the business of marketing your niche. They tend to overlook that fact. Mak covers all those aspects in a nicer way that is going to allow you to shift your thinking and shift your needle in the right direction.

The Final Layer of the Course

[4:20]

The final layer is all about creating the business force multipliers. Having a certain skill set and being in a certain niche is all well and good. It would be nice if you are able to utilize your skillset and your expertise in a nicer way that is going to help you complement and achieve your skillset.