The New CCO Page Society

After a Florida law prohibiting the discussion and instruction of sexual orientation or gender expression in classrooms was passed, the Walt Disney Company publicly opposed the law, despite the repercussions that it would have on its special district status. This year’s winning student case study examined how Disney navigated through discrepant expectations related to its stance on the bill from different stakeholders, along with the impact it had on the company's reputation and financial standing. For this episode, we brought in three of the winning authors, Ayesha Djibo, Mya Estrada, and Breahn Fisher, from Texas Christian University, to dive deeper into their research.

Howard Pyle has worked for more than two decades integrating design, technology, and creativity — from leading startups to running global design at Fortune 100 companies. At the 2023 Page Spring Seminar, Howard shared how emerging technologies and methods can scale influence to serve stakeholders — and stand out in a sea of dark patterns, digital haves-and-have-nots, and experiential siloes rife with friction.

Emily Goodson is a writer, entrepreneur and workplace culture consultant. She joined us at our 2023 Spring Seminar and shared how her disability helped her uncover bias and deficiencies in many aspects of day-to-day life and led to her finding her own voice, sharing important ways you can help design inclusive journeys for all your stakeholders.

In this episode, we’re featuring a highly rated session from our 2023 Spring Seminar featuring futurist Mark Schaefer, author of "Marketing Rebellion" and "Belonging to the Brand." He dives deep into the new ways branding is shaping our relationships with companies and their products. You can learn more about Mark at www.businessesGROW.com

In this episode, Ethan McCarty, CEO at Integral and the chair of our upcoming Spring Seminar, discusses the event’s theme of Influence at Work, and explains how communicators can leverage influence to drive results.

If most organizations found themselves as the punchline of a late-night comedy joke, their CEO or head of communications might consider it a crisis. But Carnival Cruise Line is different. Hear from their president, Christine Duffy, and CCO, Chris Chiames, about how the organization’s loyalty and good humor serve as a shield for the brand.