The new enterprise stack and Google's AI play: Phil Fersht with Richard Seroter

In the latest episode of From the Horse’s Mouth, Phil Fersht is joined by Richard Seroter, Chief Evangelist at Google Cloud. They discuss the latest developments with enterprise AI and why its impact feels different to every technology wave before it.

The conversation looks deeper than flashy press releases and hype to explore how AI is reshaping behaviours, decision-making and enterprise risk. It covers everything from the shift in how people search and interact with technology to the growing tension between speed, trust, and scale.

Phil and Richard delve into whether advantage comes from moving first with AI, what separates experimentation from transformation, and why AI adoption will be defined by outcomes.

What you’ll hear in 30 minutes

• Why Google’s move into the enterprise collided with the AI explosion
• How ChatGPT changed consumer expectations, and what it revealed about how humans want to interact
• First movers versus fast followers, and why second mover advantage matters more
• Why Services-as-Software is growing, and what it signals about the industry’s future

Guest Snapshot

Richard Seroter is the Chief Evangelist at Google Cloud, where he works across enterprises, developers, and leaders to drive outcomes with emerging technologies. Richard previously held roles at firms like VMWare, Microsoft, and Accenture.

Explore More

• Phil Fersht on LinkedIn:  https://www.linkedin.com/in/pfersht/
• HFS Research Website: https://www.hfsresearch.com/
• Richard Seroter on LinkedIn: https://www.linkedin.com/in/seroter/