The New Era of B2B Marketing: It's About to Get Weird

Brad Schlachter (Fractional CMO at The Growth Syndicate) joins Harley Green to talk about the weird but wildly effective shift happening in B2B marketing. From customer retention to brand alignment and AI-driven strategies—this episode breaks down what’s working now.

🧠 Expect to learn:

• Why emotion > performance marketing

• The real value of customer retention in SaaS and tech

• A Hallmark campaign that broke the mold

• Using AI as a co-pilot for smarter decision-making

• How to simplify your marketing and scale better

🎯 For marketers ready to do less and grow more, this one’s for you.

📊 Bonus Resource: Download The State of AI in B2B Marketing Report👉 https://www.thegrowthsyndicate.com/reports/ai-b2b-marketing-report

📲 Connect with Brad Schlachter:

• LinkedIn: Brad Schlachter

• Website: The Growth Syndicate

• LinkedIn Page: The Growth Syndicate

🔹 Want to scale faster without burning out? Get the strategies high-performing executives use at https://workergenix.com/