The New Marketing Show by Trinity Web Media discusses how we as marketers are problem solvers. No one cares about what tools you use to get the job done as long as the job gets done.
BONUS CONTENT: The Loudest Voice Isn’t Always Right
Living in an “influencer society,” it’s hard to filter out content that is of actual value. Social media has made many so focused on likes and followers that we forget what actually goes on behind the scenes. Years ago, what influencers do was just considered an endorsement.
We all know that once money gets involved, the opinions of someone are likely to follow suit. So, the next time your online and you see someone with over a million followers claiming a product is the end-all-be-all, think again.
BONUS CONTENT: Happy Pride Month 2021!
June marks Pride Month, and the team here at Trinity Web Media wants to remind everyone the importance of remaining allies with the LGBTQ+ community.
Our company never stands for any discrimination, and we will stay that way. Whether based on race, religion, sexual orientation, creed, ethnicity, or anything like that, we are allies.
BONUS CONTENT: How to Make Your Content More Engaging
For all of the content creators out there, it’s no secret creating engaging content is key to growing an audience. With so much content already out there, the internet is flooded with options to choose from. Make your content stand out from the crowd by providing high-value resources that are both educational and entertaining.
Creating videos or podcasts just for the sake of publishing something to hit a deadline isn’t going to cut it. Add value to a person’s life. Create content that you yourself would enjoy watching.
Engaging content takes time to master, but the extra work is always worth it in the long run.
BONUS CONTENT: Happy 18th Birthday to WordPress!
Can you believe WordPress is already turning 18 years old? As time goes on and technology advances, WordPress has grown from a blogging platform to a web development powerhouse. Trinity Web Media is a company that specializes in WordPress development, so we're proud to say we've been along for the ride.
In today's Trinity Web Minute, Greg mentions just how incredible the community built around WordPress is, and how we can't wait to get back involved with WordCamps & other WordPress-related activities in 2021.
With all that being said, happy 18th birthday to WordPress! Cheers to the tremendous growth experienced over the years.
BONUS CONTENT: Working with WordPress Professionals vs. Doing it Yourself
If you're new to the world of WordPress, it can be easy to feel as if you can handle everything yourself. The WordPress community makes information very accessible and provides an excellent background of knowledge for those trying to get in tune with the platform.
One problem we see with this is when clients start to feel as if they can begin to manage their entire website without help from professionals. Without the proper knowledge, taking down a site you worked so hard to build can happen with just one bad plugin.
When it comes to building and maintaining the technical aspects of a WordPress site, leave it to the professionals. The extra costs you spend on working with industry experts will always pay off in the long run.
BONUS CONTENT: Demonstrating Value to Your Clients
If a client doesn't understand your value, the dynamic of your relationship is going to turn for the worse later down the line. From the beginning of a client relationship, you need to establish the value of your work and just how much effort goes into everything.
One interesting takeaway we've seen with clients is the issues that arise from overdelivering. Here at Trinity Web Media, we always do our best to provide a streamlined and comprehensive process to complete tasks for our clients. Unfortunately, when you become so good at your job, the client perceives what you do as being easy. When your value is diminished and perceived as easy, what's stopping the client from trying to do things themselves?
Join Greg Taylor as he explains a problem that many experienced marketers run into. To ensure the longevity of a client, always make sure you demonstrate your value to the fullest.
I really enjoyed the episode on vanity metrics.