The New Marketing Show by Trinity Web Media discusses how we as marketers are problem solvers. No one cares about what tools you use to get the job done as long as the job gets done.
BONUS CONTENT: New Hashtag Update On Instagram (2021)
More Instagram updates have arrived, but who's surprised?
After news broke that Instagram is no longer a photo-sharing app, even more updates have been made to the platform. For most users, you know that the recommended hashtag usage was from 10-20 terms.
As we advance, Instagram is advising users to use only 3-5 hashtags which is a significant change for social media managers.
How do you feel about these updates? We'll continue to keep you updated as we test out this new methodology. In the meantime, follow our Twitter or Instagram to stay in the loop!
BONUS CONTENT: How to Stay Sane as a Social Media Expert
Social media managers/experts can all agree that a lot goes into a daily dose of work. From creating content to developing strategies and scheduling out posts, it takes plenty of time and effort to remain consistent.
Here at Trinity Web Media, we've been picking up a lot of social media clients lately. So it's only right we break down a few different ways to stay sane trying to manage a heavy workload.
As a social media manager, three imperative tools are a scheduling service, a hashtag tool, and a reliable service to create content
BONUS CONTENT: Which DAWs Do We Use & Why?
Between recording and producing full-length podcasts for our clients and repurposing content into bonus episodes, our team here at Trinity Web Media knows a thing or two about podcasts.
Although some may think podcasts are as simple as hitting a red button and then clicking export, we’re here to remind you that quality takes time. Our team utilizes two different DAWs to ensure that each show is as good as the last.
If you’re in tune with the world of audio production, you’ve no doubt heard of both Logic Pro X and Adobe Audition. So which DAWs do we use and why? Listen in to find out!
BONUS EPISODE: Social Media Aesthetics vs. Goals
Your social media strategy should always revolve around providing your audience with clients. At most times, pure aesthetics isn’t going to provide substantial value.
The next time you’re setting up a profile for a client or yourself, keep your goals at the forefront. Let aesthetics take a back seat while you focus on building a profile that works for your business, rather than just looking pretty.
BONUS CONTENT: Top 5 Conversions to Prioritize on Social Media
If you're feeling overwhelmed with monitoring your social media progress, don't worry, you're not alone. With so much going on within social media, it isn't easy to pinpoint exactly what you should be paying attention to. Do you work for more likes? Should you just get your followers up? Today let's talk about the top 5 conversions to prioritize on social media.
Of course, every social media strategy is different, but the end goals often remain similar. Whether it's a website visitor or a direct message of value, conversions through social media come in various ways.
BONUS CONTENT: Instagram No Longer a "Photo Sharing App"
Did you catch the recent news about the direction Instagram is heading?
The head of the company came out and announced several upcoming changes that will be made to the platform. They emphasized the growth of other platforms such as Tik-Tok and YouTube as catalysts for the ongoing updates.
No longer will only the people you follow be shown on your feed, but as well recommendations that Instagram makes for you. This is very reminiscent of Tik-Tok's FYP (for you page), which seems like the direction Instagram is heading.
There will also be a push for creators to use immersive, full-screen video more within the Reels section. It will be interesting to see how these plans develop, but one thing is for sure, Instagram feels like they are falling behind.
I really enjoyed the episode on vanity metrics.