The New Marketing Show by Trinity Web Media discusses how we as marketers are problem solvers. No one cares about what tools you use to get the job done as long as the job gets done.
BONUS CONTENT: Being Authentic on Social Media
In the world of business, as much as some companies try to make it seem, not everything is glitz & glamour. When you scroll down the feed of most brands, it always feels like everything is positive, but behind the scenes, that’s not always the case. There’s often a big difference between what’s going on Instagram vs. reality.
At the end of the day, the more real and authentic you are on social media, the more people will respect you. These tough times aren’t easy for anyone, and it’s okay to let people know you are struggling. You can’t always put up the facade that everything is going to plan because, frankly, today’s world is more unpredictable than ever.
BONUS CONTENT: Influencers vs. Ambassadors
It’s no secret that there is a buzz around social media influencers, but not everything is always as it seems. For those of you with access to HBO, we highly recommend you check out their new series, “Fake Famous.” The show revolves around the concept behind influencers and ambassadors and how their passion for a product or service may be misleading.
Did you hear about Instagram models renting staged sets of “private jets” just to portray a particular lifestyle? That’s just the tip of the iceberg.
Although there’s plenty of money to be made as a brand ambassador, understanding the difference between influencers and ambassadors is the first place to start. Tune in with Greg Taylor to learn all about the significant differences between the two and what you should keep an eye out for when scrolling down your feed.
As we mentioned, not everything is always as it seems!
BONUS CONTENT: Charging Clients Accordingly for What You Do
Are you charging your clients accordingly for what you do? At times, it can feel like you’re providing clients with so much value, but not seeing anything in return. This is when you have to reflect on how you’re charging for work and where to draw the line. If you don’t charge for what you do, it’s only a matter of time before you go out of business.
Of course, charging accordingly doesn’t mean you have to be rigid. By using your judgment, it’s crucial to recognize when and where to provide value. If a client dismisses your work and continues to ask for more, it may be time to take a step back and evaluate the relationship.
Be comfortable with your value and continue charging clients accordingly. It’s as simple as that.
BONUS CONTENT: The Value of Site Architecture
It’s no secret there are tons of moving parts that go into a successful web build. When it comes to the development process, it can be easy to overlook a few crucial details that can make or break your site—one of those being our topic for today; site architecture.
Site architecture is essentially how everything on your site works together, how one page interacts with other pages, how your homepage is the foundation, and much more. To give your users the best experience possible, your site architecture must stay on point.
BONUS CONTENT: How Do Websites Work? 3 Things to Know
When it comes to exactly what goes on behind the scenes of web development, there are three major components you should be aware of. As simple as some of these concepts may be, it’s important to understand each aspect a much as the next. For those who are a little less tech-savvy, this is the perfect Trinity Web Minute for you!
So, how exactly does a website work? First things first, let’s begin with your domain. This is your purchased URL that needs to be renewed every year. Domains are purchased from a domain registrar such as GoDaddy or NameCheap. Next up, you need reliable web hosting. Web hosts essentially host all of your files, your database, and everything that comes along with your site.
Last but not least is the designed final site. Depending on the platform in which you develop your custom site, you then take your web files and upload them to your web host.
BONUS CONTENT: Which Conversions Should You Prioritize on Social Media?
When you think of goals for your social strategy, what comes to mind? More often than not, the purpose of your social media channels is eventual conversions in various forms. Although it’s easy to get caught up in the game for achieving likes, the end all be all goal should never be vanity metrics.
Our team here at Trinity Web Media brainstormed together to come up with a ranking for social media conversions. With a proper strategy in place, you should always be looking to prioritize your goals in this order:
1. Direct message of value
2. Website visit/tap
3. Share (or retweet)
4. Comment of value
Customer ReviewsSee All
I really enjoyed the episode on vanity metrics.