The New Marketing Show by Trinity Web Media discusses how we as marketers are problem solvers. No one cares about what tools you use to get the job done as long as the job gets done.
BONUS CONTENT: Going Viral Doesn’t Equate to Social Media Success
When you see content on social media garner huge numbers, you automatically assume that the viral campaign is wildly successful. Social media expert Nate Baldwin is here to remind you that isn’t always the case, and going viral doesn’t equate to social media success.
What do we mean by that? As we always refer back to here at Trinity Web Media, your social media strategy is everything. With that being said, what goals do you intend to achieve? Suppose you’re focusing on generating leads, but all your social media campaign does is collect an abundance of vanity metrics. In that case, you aren’t achieving your goals.
BONUS CONTENT: Instagram Update - Adding Links to Your Story
In the past, only Instagram users who were verified or had over 10,000 followers could add a link to their story directing follows to a page off the Instagram platform. Fortunately for all of the smaller accounts out there, the recent Instagram update is changing the game.
No longer will you need to hit a particular follower mark to have this ability. Links are now available for anyone to add to their story. This may not sound like a huge deal. Still, for all the professional accounts out there, this opens open the door to new opportunities. Whether you plan on sending users to a landing page or the homepage of your site, followers will now be able to interact with your brand like never before.
Are you not taking advantage of this new update? Or, are you not sure how you can incorporate stories into your strategy? Feel free to reach out to our team directly to learn how we can help you along the way to growing your social media presence.
BONUS CONTENT: New Hashtag Update On Instagram (2021)
More Instagram updates have arrived, but who's surprised?
After news broke that Instagram is no longer a photo-sharing app, even more updates have been made to the platform. For most users, you know that the recommended hashtag usage was from 10-20 terms.
As we advance, Instagram is advising users to use only 3-5 hashtags which is a significant change for social media managers.
How do you feel about these updates? We'll continue to keep you updated as we test out this new methodology. In the meantime, follow our Twitter or Instagram to stay in the loop!
BONUS CONTENT: How to Stay Sane as a Social Media Expert
Social media managers/experts can all agree that a lot goes into a daily dose of work. From creating content to developing strategies and scheduling out posts, it takes plenty of time and effort to remain consistent.
Here at Trinity Web Media, we've been picking up a lot of social media clients lately. So it's only right we break down a few different ways to stay sane trying to manage a heavy workload.
As a social media manager, three imperative tools are a scheduling service, a hashtag tool, and a reliable service to create content
BONUS CONTENT: Which DAWs Do We Use & Why?
Between recording and producing full-length podcasts for our clients and repurposing content into bonus episodes, our team here at Trinity Web Media knows a thing or two about podcasts.
Although some may think podcasts are as simple as hitting a red button and then clicking export, we’re here to remind you that quality takes time. Our team utilizes two different DAWs to ensure that each show is as good as the last.
If you’re in tune with the world of audio production, you’ve no doubt heard of both Logic Pro X and Adobe Audition. So which DAWs do we use and why? Listen in to find out!
BONUS CONTENT: Social Media Aesthetics vs. Goals
Your social media strategy should always revolve around providing your audience with clients. At most times, pure aesthetics isn’t going to provide substantial value.
The next time you’re setting up a profile for a client or yourself, keep your goals at the forefront. Let aesthetics take a back seat while you focus on building a profile that works for your business, rather than just looking pretty.
I really enjoyed the episode on vanity metrics.