The way people consume news is changing. Just as the morning and evening editions were eclipsed by the 24/7 news cycle, the “I only want the news I want, and I want it NOW” mindset is sweeping away everything that came before. In a world of social media, podcasts, and on-demand digital TV, where does traditional journalism fit? Who will hold businesses and governmental institutions to account for their actions? And who will pay for the credible local reporting that makes our democracy work? Host Nick Parker speaks with the visionaries and thought leaders who are transforming the way news is created, distributed, and monetized. The News Nirvana podcast looks to uncover what content is most engaging, how modern technologies are changing news consumption, and how news organizations are reshaping their business models for tomorrow . . . and beyond. We don’t know what the future holds for news, but it’s out there. On the News Nirvana podcast, we’re going to find it.
Ep. 19: Rethinking sales, process, and leadership
Host Nick Parker decided it was time to meet his newly hired News Nirvana benefactor, so why not make a show of it? Nick had a plan for this episode to focus on new approaches to sales revenue processes. And they stuck to it—for the most part. But what really came out was an unplanned and unrestricted conversation on leadership, mentors, and making sure we're opening the door for the next generation of industry leaders.
Ep. 18: On audience + revenue
Let's be honest here. Most of us just aren't very good at selling our own news product to the audience. As an industry, we don't always do a good job bragging about the good work we do and the important role we play in our communities. But engaging our audience and clearly defining how we fit in their lives is essential to solving the ever-evasive dilemma of audience revenue. Bridget Sibthorp-Moecker, Director of Audience at TownNews, joins the show to talk about discovering and utilizing available tools to not only bring in audience, but keep them in the fold.
Ep. 17: The role of the watchdog
This week we're joined by Daily Herald Assistant Managing Editor for Watchdog Reporting, Jake Griffin. In his 20-plus years of covering suburban Chicago for the Herald, Griffin has established himself as one of the leading watchdog reporters and columnists using reader tips and deep data dives to cover everything from elected officials, taxing districts, and the local effects of the COVID-19 pandemic.
Ep. 16: Content is king
Jed Williams and David Arkin are putting a new spin on local community media. The co-founders of Checkout DFW join host Nick Parker to talk about their fledgling publication and a new approach to both content and marketing partners (don’t call them advertisers!)
Ep. 15: It’s hope, but with teeth
With new and refreshed approaches to revenue generation and audience engagement, the Richland Source, is carving out a successful model for community newspapers. Publisher Jay Allred and Engagement & Solutions Editor Brittany Schock join host Nick Parker to talk about their intentional approach to serving the community they cover.
Ep. 14: Student reporters leading the way
A funny thing happens when student reporters are taught, and allowed, to act like professionals. Franklin College Pulliam School of Journalism director, John Krull, and senior reporter Taylor Wooten join Host Nick Parker to talk about how their program is leading the way through breaking news and statehouse reporting.