The Next Generation of Men is Watching Marketing Insights

This topic deals w/ the fact that more and more bands are trying to stand out by showing consumers that they care about their social issues.  How a marketer might quantify the weight of capturing loyalty from the growing market (Millennial and Gen Z) over lost sales now?  Listen in as authors and educators Greg Marshall and Mark Johnston discuss this very topic.  To learn more, visit their blog site at https://marshall-johnstonmm.com/.