The Next Marker - A RentalTide Podcast

RentalTide
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The Next Marker is RentalTide’s look at the future of boating, adventure booking, marine operations and beyond. Hosted by the team behind RentalTide, the show dives into the systems powering modern boat rentals, navigation, safety, data, payments, regulation, and customer experience. We talk with people working on the water and behind the technology to uncover what actually works, what doesn’t, and what’s changing next. Clear conversations for an industry in motion.

Episodes

  1. Feb 9

    Episode 5: From Rental Problem to SaaS Problem.

    In this episode, Nick brings the podcast back to the root of why RentalTide exists — fragmentation. What started as a rental industry problem quickly turned into something deeper: a systems problem that every SaaS founder eventually runs into. This episode breaks down how building RentalTide forced hard decisions around clarity, flexibility, customization, and trust, and why most SaaS challenges aren’t technical at all. We talk openly about tradeoffs, saying no, decision fatigue, defaults, and why confidence in a system matters more than optimization. This episode also marks a clear evolution of the podcast — staying grounded in RentalTide while expanding the conversation to anyone building a SaaS company. The Next Marker is a podcast documenting the real-time build of RentalTide—a booking business being built in public. Each episode captures honest conversations between the founders as they navigate decisions, missteps, wins, and the uncertainty that comes with growing something from the ground up. This isn’t a highlight reel or a playbook from the finish line. It’s about the markers that actually move the business forward—one decision at a time. Learn more, follow the journey, and connect with us at: https://l1n.it/@rentaltide

    16 min

  2. Feb 2

    Episode 4: When “Good Enough” Starts Holding You Back

    Nothing is on fire. Bookings are coming in. Revenue is stable. So why does everything feel harder? In this solo episode, Nick talks about the quiet signals that a system is no longer serving your business, why waiting feels safer than changing, and how operators get stuck managing workarounds instead of running the business. This conversation leads directly into our next episode with one of our first large operators, where we dig into what switching actually looked like in practice. The Next Marker is a podcast documenting the real-time build of RentalTide—a booking business being built in public. Each episode captures honest conversations between the founders as they navigate decisions, missteps, wins, and the uncertainty that comes with growing something from the ground up. This isn’t a highlight reel or a playbook from the finish line. It’s about the markers that actually move the business forward—one decision at a time. Learn more, follow the journey, and connect with us at: https://l1n.it/@rentaltide

    7 min

  3. Jan 18

    Episode 3: Should I Switch? A Start-to-Finish FAQ on Choosing and Launching New Software

    In this episode, Eric and Nick do something different a pure FAQ, walking through the entire customer journey in chronological order. From the moment you start wondering “Have I outgrown my current system?” to evaluating new software, navigating the fear of switching, launching a new platform, and figuring out whether it’s actually working — this episode breaks it all down. They answer the most common questions they hear from customers, operators, friends, and family, share real-world examples from migrating businesses, and talk honestly about what usually goes wrong (and what doesn’t). While the conversation is grounded in building RentalTide, the lessons apply to any business considering new software. If you’re thinking about switching systems, deploying something new, or just want a clearer framework for making the decision — this episode is your roadmap. The Next Marker is a podcast documenting the real-time build of RentalTide—a booking business being built in public. Each episode captures honest conversations between the founders as they navigate decisions, missteps, wins, and the uncertainty that comes with growing something from the ground up. This isn’t a highlight reel or a playbook from the finish line. It’s about the markers that actually move the business forward—one decision at a time. Learn more, follow the journey, and connect with us at: https://l1n.it/@rentaltide

    32 min

  4. Jan 12

    Episode 2: Getting to Know Us (and Why We’re Building This)

    Corrections: RentalTide is for any company with 2, 3, 4, 5 or 500+ assets. WetRentals is geared towards hosts with 5 or less boats. In Episode 2 of The Next Marker, we take a step back. After releasing our first episode, the biggest piece of feedback we got was simple: “We want to know you before we go deeper.” So that’s what this episode is about. We talk through who we are, how we ended up in the rental and marina space, and the difference between the businesses we’ve built along the way—WetRentals and RentalTide. We break down what we’re actually building today, who it’s for (and who it’s not), and why RentalTides isn’t a marketplace, but an operational platform built for established operators. We also explain why we called this podcast The Next Marker, what that idea means to us, and what listeners can expect going forward—real conversations, real decisions, and real mistakes as we build in public. This episode is meant for anyone listening for the first time, and it sets the foundation for the deeper stories coming next. Shoutout The Beta Crew 3 The Next Marker is a podcast documenting the real-time build of RentalTide—a booking business being built in public. Each episode captures honest conversations between the founders as they navigate decisions, missteps, wins, and the uncertainty that comes with growing something from the ground up. This isn’t a highlight reel or a playbook from the finish line. It’s about the markers that actually move the business forward—one decision at a time. Learn more, follow the journey, and connect with us at: https://l1n.it/@rentaltide

    27 min

  5. Jan 4

    Episode 1: Pressing Record Before We’re Ready

    In the first episode of the Next Marker podcast, we sit down on the couch and talk through how this whole thing really began. No polished origin story—just the messy conversations, early assumptions, scrappy first moves, and the moments where we weren’t sure this would work at all. This podcast isn’t about pretending we’ve figured everything out. It’s about documenting what it actually looks like to build a booking business in real time—the wins, the doubts, the mistakes, and the decisions that quietly change everything. This episode sets the tone for what’s to come. WetRentalsWetRentals is a boat sharing community. Think airbnb but for boats.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.The Next Marker is a podcast documenting the real-time build of RentalTide—a booking business being built in public. Each episode captures honest conversations between the founders as they navigate decisions, missteps, wins, and the uncertainty that comes with growing something from the ground up. This isn’t a highlight reel or a playbook from the finish line. It’s about the markers that actually move the business forward—one decision at a time. Learn more, follow the journey, and connect with us at: https://l1n.it/@rentaltide

    30 min

  6. Season 1 Trailer

    Pilot - The Next Marker

    The Next Marker takes you behind the scenes of building the future of rentals. Hosted by the team at RentalTide, each episode dives into the technology, operations, and real-world experiments that power modern rental businesses—beyond just boating. From product tests and honest feedback to insights from operators, founders, and customers, we explore the challenges, wins, and lessons of creating a platform that works for every type of rental. No fluff, no secrets—just the journey. Whether you run a fleet, build rental technology, or just want a transparent look at modern rental operations, The Next Marker shows you what’s ahead. WetRentalsWetRentals is a boat sharing community. Think airbnb but for boats.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.The Next Marker is a podcast documenting the real-time build of RentalTide—a booking business being built in public. Each episode captures honest conversations between the founders as they navigate decisions, missteps, wins, and the uncertainty that comes with growing something from the ground up. This isn’t a highlight reel or a playbook from the finish line. It’s about the markers that actually move the business forward—one decision at a time. Learn more, follow the journey, and connect with us at: https://l1n.it/@rentaltide

    1 min

Trailer

About

The Next Marker is RentalTide’s look at the future of boating, adventure booking, marine operations and beyond. Hosted by the team behind RentalTide, the show dives into the systems powering modern boat rentals, navigation, safety, data, payments, regulation, and customer experience. We talk with people working on the water and behind the technology to uncover what actually works, what doesn’t, and what’s changing next. Clear conversations for an industry in motion.

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