53 min

Ep: 4 - How To Create Spicy Messaging That Gets You Noticed And Paid With Katie Pannell The No Fartin' Around Show

    • Marketing

Ever heard the phrase “Don’t be clever, be clear”? Well my guest on today’s show is about to knock that dang lie out of the park ;-) 


Yes, that's right, we have the Chili Lime Queen herself, Katie Pannell.


As a personality-infused copywriter & creative director, Katie and I are going to be diving into how to create spicy copy that not only increases your visibility but also your sales as a creative entrepreneur. 


 


Katie isn’t usually a fan of third-person bios, but she loves to be introduced because it makes her feel fancy.


So, here’s what she wants you to know: As a copywriter and creative director, Katie gives brands a breadwinning personality and they give her testimonials like “Omg, you just made me cooler online than I am IRL” (Paraphrasing.)


She isn’t a New York Times Best Selling Author, a speaker, or any other cloutty title, but her cat went viral on Tiktok so that counts for something right?

When Katie isn’t writing for 6-7 figure entrepreneurs, she’s probably re-writing her third-person bio because these are awkward or playing a gig with her rockstar husband.


 


She is seriously one of my FAVORITE people on the planet and my personal copywriter so I am STOKED to have her on the show.


What you’ll learn 


Why no one pays attention to your “I help” statement

Why you shouldn’t sell on emotions

How to craft a creative direction that immediately places you as an authority in your space

How to stand out when pitching to podcasts or big-name publications


 


Connect with Katie Pannell


www.instagram.com/katiepannellco


www.facebook.com/groups/fluffoff


www.katiepannell.co

Ever heard the phrase “Don’t be clever, be clear”? Well my guest on today’s show is about to knock that dang lie out of the park ;-) 


Yes, that's right, we have the Chili Lime Queen herself, Katie Pannell.


As a personality-infused copywriter & creative director, Katie and I are going to be diving into how to create spicy copy that not only increases your visibility but also your sales as a creative entrepreneur. 


 


Katie isn’t usually a fan of third-person bios, but she loves to be introduced because it makes her feel fancy.


So, here’s what she wants you to know: As a copywriter and creative director, Katie gives brands a breadwinning personality and they give her testimonials like “Omg, you just made me cooler online than I am IRL” (Paraphrasing.)


She isn’t a New York Times Best Selling Author, a speaker, or any other cloutty title, but her cat went viral on Tiktok so that counts for something right?

When Katie isn’t writing for 6-7 figure entrepreneurs, she’s probably re-writing her third-person bio because these are awkward or playing a gig with her rockstar husband.


 


She is seriously one of my FAVORITE people on the planet and my personal copywriter so I am STOKED to have her on the show.


What you’ll learn 


Why no one pays attention to your “I help” statement

Why you shouldn’t sell on emotions

How to craft a creative direction that immediately places you as an authority in your space

How to stand out when pitching to podcasts or big-name publications


 


Connect with Katie Pannell


www.instagram.com/katiepannellco


www.facebook.com/groups/fluffoff


www.katiepannell.co

53 min