The No Normal Show by BPD Revive

Patient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice President of Data & Analytics at Revive as we discuss the challenges, roadblocks, and future of precision marketing.

Election years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts on how your organization can be ready to navigate the storms for protecting your reputation, negotiating in a crowded media landscape, and we'll even bust some myths on political advertising.

In this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering Wegovy for patients with a risk of heart disease. And last but not least, Nvidia is expanding its AI initiatives in healthcare. Buckle up, and join us for the ride.

On this Newsflash x No Normal episode, we review three of the hottest headlines this week. Does healthcare discriminate against older adults? What's a tech supercycle—and how is AI converging with biotech? How does the White House plan to reduce healthcare pricing? Join us as we dig into the news this week.

Change Healthcare, owned by United Health Group, just faced a major cyberattack. Join us as we discuss what those implications could look like for healthcare organizations and find out what we think about Amazon's Health Services Chief Medical Officer's op-ed on how AI can solve physician burnout. Also, what does Nielsen's report say about streaming? Tune in now.

Healthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode, Christian Barnett, Revive's Chief Creative Officer joins Mindy Adams, Chief Creative Officer at BPD to explore ways to find human truths in healthcare marketing—and increase creativity for good.