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Google has announced that cookies are here to stay in Chrome—at least for now. Given feedback from advertisers, regulators, and publishers, Google is keeping third-party cookies, but plans to introduce a new system in Chrome that gives users more control over their data. What should healthcare marketers do given this fresh-out-of-the-oven cookie news? Find out now.

What if... healthcare marketers could speak to audiences one-on-one? What if... machine learning underpinned your marketing, getting smarter every day about your audiences, targeting, and creative output? What if... your marketing efforts drove a 10:1 ROI? We dreamed it. And then we built it. Join Precision Marketing experts Anne DiNapoli Block, Managing Director of Data Solutions & Analytics and Micha Siegel, Precision Marketing & Data Strategist for a conversation about how to supercharge your healthcare marketing efforts.

In this week's newsflash, we're talking hologram technology (from Coachella to hospital rooms) and consumer perceptions of AI in healthcare. We start with the benefits and drawbacks of doctor holograms in hospitals, noting the potential for increased accessibility but also the limitations of physical interaction. Then we search for answers on how consumers perceive AI when it comes to their health. In a Deloitte Consumer Health Study, it was revealed that while consumers are optimistic about the potential of AI in healthcare, adoption remains flat and trust has decreased. Find out what marketers can do to help shape trust for consumers by listening now.

The Chief Marketing Officer role in healthcare is under threat. Health systems face financial stress and capacity constraints, and undervalue the marketing function. Join Kristen Wevers, Former SVP and Chief Marketing & Communications Officer at UC Health and Chris Bevolo, BPD's Chief Transformation Officer as they unpack a trend they call "Rome is Burning" and identify what healthcare marketers can do to evolve. Get your water buckets ready.

The Surgeon General is calling for warning labels on social media platforms due to mental health concerns. Yikes. For healthcare marketers, this creates a conundrum—when your business is to support community health, but also benefits from social, where do you stand? Join us as we debate this interesting issue.

In this episode, host Desiree Duncan, VP of Health Equity, is joined by guests Beth Toner, Director of Program Communications for the Robert Wood Johnson Foundation, and Dr. Jann Murray-García, Emerita Professor at the Betty Irene Moore School of Nursing at UC Davis. They discuss the background and impact of SHIFT Film's new documentary, 'Everybody's Work,' which focuses on addressing structural and systemic racism within healthcare and nursing. They explore the presence of racism in healthcare delivery, the need for critical self-reflection and the disruption of harmful scripts, and highlight the importance of storytelling, amplifying voices, and building relationships to address systemic racism.