In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.
Healing Through Creativity
Healthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode, Christian Barnett, Revive's Chief Creative Officer joins Mindy Adams, Chief Creative Officer at BPD to explore ways to find human truths in healthcare marketing—and increase creativity for good.
Back to the Future: Apple Vision Pro & The Funnel Wars
It's everywhere you turn: the Apple Vision Pro. Some healthcare organizations are already announcing ways they're using the new "spatial computing" tech for clinical training and operations. Join us as we dig into its potential impact—and dive back into the Funnel Wars prediction from Joe Public 2030 with ways Amazon and Walgreens are taking one step forward, two steps back in healthcare.
Top Priorities for Health System CMOs in 2024: Constituents & Collaboration
It's a challenging time for health system marketing & communications teams. With more internal stakeholders and external constituents than ever, how do you juggle the competing needs and objectives throughout your organization? Join Marian Dezelan, former health system CMO, and Sasha Boghosian, Chief Strategy & Innovation Officer at Revive, to discuss the ever-evolving role of health system Chief Marketing and Communications Officers and explore ways to bridge the gap with finance, HR, DEI, and clinical leaders.
No Normal Newsflash: Payor M&A, Gemini, and CVS Drug Price Transparency
As healthcare marketers head into holiday PTO bliss, the headlines ain't gonna quit. This week, big health plan merger activity between Cigna and Humana was called off; while CVS Health eyes an overhaul on drug pricing. Meanwhile, AI took a huge leap forward with the release of Google's Gemini. Join us as we dissect these massive moves.
To Millennials and Beyond: What younger generations expect from healthcare
In this episode, your regular co-hosts step back from the driver's seat and let the co-producer, Mario Nichols, host the conversation. After all, this is The No Normal Show, right? Joined by Revive staff, Tiera Carlock and Oscar Davila, they discuss their perspectives on healthcare for millennials and Gen Z, how they navigate their health, and what they want from healthcare systems and providers alike.
Announcing BPD + Revive: A new era in healthcare marketing
BPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bevolo, President of Revive, as they explore the future of healthcare.
Revivehealth daily podcast is essential
good overview daily for healthcare administartors and department leaders-- as well as payors, and finance teams. Lots of good resources