In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.
Pitching bold marketing to health system leadership (encore)
Between changing market forces and the 'race to the top-of-the-funnel,' health systems' positioning in the health industry is rapidly changing. To thrive in the future, health systems must find new and compelling ways to engage health consumers. How do you get approval to take a bold step forward?
Amazon Care says goodbye and Google says hello to helpful content updates
Amazon announces another learn and pivot with the shutdown of Amazon Care and Google launches a people-first approach to searching with their new helpful content update. Also health care patents have entered the metaverse.
Big shifts in patient engagement—from Telehealth to social and beyond
With one eye always on the headlines, our team talks through the hottest news and trends in healthcare and marketing. Join us for moves in telehealth, social media, healthcare workforce—and fall vibes.
Yes, marketers CAN address workforce issues
The crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis. Also, big changes to the show plus monkeypox and chatbots.
Health brands to watch in 2022 (Encore)
In this encore, Stephanie shares updates on the health brands that have caught our attention, and which ones will keep it for the remainder of 2022. The No Normal Team has come up with a list of three to share. Driven my big thinkers and bold doers, the health industry continues to change rapidly.
Disparity Dystopia Tres
What can marketers do about the growing health gap? Hear the team share their personal stories and advice. Also, Amazon fires a volley in The Funnel Wars with announced acquisition of One Medical.
Revivehealth daily podcast is essential
good overview daily for healthcare administartors and department leaders-- as well as payors, and finance teams. Lots of good resources