With the massive impact of COVID-19 on the healthcare industry, many people are anxiously talking about what things will look like in the “new normal.” But in reality, we have no idea what “normal” will look like, or even when things could be deemed “normal.” The truth is, we’re living in a “no normal” environment, and in terms of healthcare, it may take many months or even years for anything resembling “normal.”
That said, we can’t let that stop us from moving forward. We must learn to live with and succeed in the uncertainty. In this podcast, we share the latest industry trends, research, as well as stories from those within and outside of the industry to help health system marketers navigate the No Normal successfully.
Episode 100: Ask Us Anything
What do Brandon Edwards and Chris Bevolo really think about the state of the healthcare industry and hospital marketing? Get their honest answers on this episode of The No Normal Show.
Modern Brands are Human Brands
We'll always have a soft spot for the Don Draper era of advertising, but the world is different, people are different – and now our methodology must also be different. Which factors should you address to modernize your health system's brand? Find out in this episode.
Maintaining momentum: 4 trends healthcare marketers must continue
If you sink nearly every 3-pointer but can't seem to dunk, what would you prioritize in training? It's easy to focus on our weaknesses, yet there's much to gain from fine-tuning what's already working. Listen to this episode for discussion on finding the right balance.
Gearing up for Rapid Renewal
After a year of COVID-19, a light glitters at the end of a very long tunnel. What trends are shaping the world on the other side? Moreover, what can we do to regain our footing while in the No Normal?
Managing 88 Hospitals in 29 States
Targeted marketing requires a personal touch – but how can you add a personal touch with brands spanning 88 hospitals in 29 states? LifePoint Health Vice President, Strategic Marketing, Kathy Winn, has an idea or two.
What Healthcare Can Learn from Disney
Looking to add a little imagination to the healthcare consumer experience? Former Disney Head of Global Insights and current Intermountain Healthcare Chief Consumer Officer, Kevan Mabbutt, has some advice to set you in the right direction.
Revivehealth daily podcast is essential
good overview daily for healthcare administartors and department leaders-- as well as payors, and finance teams. Lots of good resources