35 min
The Nomadic Retailer: Cynthia Rowley’s CEO, Allie Egan The Safari
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- Management
Allie Egan is the CEO of Cynthia Rowley, a leading global lifestyle brand built on the philosophy that fashion should be an adventure. Since joining Cynthia Rowley, Allie has not only headed the brand’s switch to becoming digital-first through e-commerce, retail, and wholesale, but has also carried over the spontaneous spirit of the brand via innovative approaches to sustainability, marketing, and consumer experiences. We talk about: the power of technology and a digital-first approach within the brand, the open showroom and nomadic retail concept, causes the brand stands behind, the power of brand storytelling through collaborations, and more.
Interviewed by Mortimer Singer.
Allie Egan is the CEO of Cynthia Rowley, a leading global lifestyle brand built on the philosophy that fashion should be an adventure. Since joining Cynthia Rowley, Allie has not only headed the brand’s switch to becoming digital-first through e-commerce, retail, and wholesale, but has also carried over the spontaneous spirit of the brand via innovative approaches to sustainability, marketing, and consumer experiences. We talk about: the power of technology and a digital-first approach within the brand, the open showroom and nomadic retail concept, causes the brand stands behind, the power of brand storytelling through collaborations, and more.
Interviewed by Mortimer Singer.
35 min