Too many blogs and books today contain no actually helpful information on how to grow a nonprofit online. Write compelling content and grow followers on Facebook by posting helpful tips isn't cutting it. This show isn't just self-help rah-rah cheerleading. It's about setting goals, having an effective strategy, and learning what we do for our own selves and clients.
Episode 041: Clear thinking
This week’s show is about two things. First we talk about SSL certificates, what they are, and why Google’s changes in Chrome and their search algorithm means. Second, we talk about clear thinking through clear writing. Using an example I ran across yesterday we poke at the notion of saying what you mean. Available here [...]
Episode 040: Nobody cares as much as you do
This week’s show is about two parts. First we talk about “webpages that never update”. After a recent conversation with a client about a Bloomberg Radio segment he heard about millennials not wanting to visit websites that never update, we parse this thought. Second we talk about forms. Specifically how hard they are to complete. [...]
Episode 039: The horse before the app
This week’s episode is about apps. I recently met with a group of people who wanted to put together a smartphone app. It’s all too amplify a message I’m not sure exists. We talk about how to produce a position paper, write and measure, and then to decide what to do. Available here and on iTunes. [...]
Episode 038: Jiggling your cup
This week’s episode is about donation buttons and funnels. How do you place them, where, and what factors play a role in making people use them? It’s a great show. Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter. You can also check out SuperPixel at superpixel.co.
Episode 037: The DIY Focus Group
This week’s episode has three somewhat random parts. First we talk about “save the date” cards and invitations. Those always have struck me as a sign of laziness. Second, we talk about Office 365 and Salesforce. We talk about how they can be integrated into an organization and whether there’s value. Lastly, we talk about [...]
Episode 036: Peddling what people don’t want
This week’s episode is about membership organizations and volunteerism. We talk about how membership groups have declined, theories why, and what organizations can do to try and counter it. Or at least understand it and manage the decline. Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter. You can also check [...]