The Nordic Growth Show Aurabear

In this episode, we were joined by Tristan Wright, the founder of Evolve to Grow, all the way from Australia! What an insightful, inspiring, and invigorating talk we had! Tristan achieved his dreams at a very young age - a 7-figure thriving business, marriage - just to lose it all a couple of years later. But as it is with the entrepreneurial spirits - these hurdles didn't stop him. We talked with Tristan about how to learn from failures in life and use it to your advantage, about the difference between what drives entrepreneurs and how that might affect their businesses, and the role mindset plays in entrepreneurship. Discover how Tristan is helping businesses grow during the pandemic, what he learned from climbing Kilimanjaro, and so much more! So, without further ado,  let's dive into it!

Key Takeaways:

*You need to be aware of all the different components within your business and put energy into actually operating it, not doing all the work.

*If you're too afraid to make mistakes, you'll stay stagnant and won't grow - don't be afraid to make mistakes!

*Mindset, especially in small businesses, is the most important, most critical thing. Because if you can't look after what's happening between your ears, you'll always be struggling. Put yourself first!

*Work-life balance, looking after yourself, and having interests outside your business is crucial to succeed and have a fulfilled life.

*Follow the KISS principle - keep it simple! Aim to achieve small steps to build momentum rather than setting a massive, overwhelming goal.

*Start with the end in mind! What impact do you want to leave? What's the simplest, fastest way to get there? Is the task you are doing now helping you to get to that end goal faster?

*It's not always the best person that wins, it's the person that keeps showing up!

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You can find more about Tristan and Evolve to Grow on:

- Tristan's LinkedIn: https://www.linkedin.com/in/tristandwright/

- LinkedIn: https://www.linkedin.com/company/evolve-to-grow/

- Evolve to Grow: https://www.evolvetogrow.com.au/

And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social media:

- Website: https://www.aurabear.com/podcast

- Facebook: https://www.facebook.com/aurabeargrowth

- Instagram:  https://www.instagram.com/aurabeargrowth

- Twitter:   https://twitter.com/AurabearGrowth

- Linkedin:  https://www.linkedin.com/company/aurabear-growth

This podcast episode is all about B2B attribution and entrepreneurship! We were lucky enough to have one of the co-founders of Dreamdata.io – Steffen Hedebrandt – join us for a talk and share his insights on the significance of understanding the B2B sales journey and the challenges we all encounter in marketing analytics. Steffen also shared his journey from having established a successful track record of scaling the businesses and building teams at Upwork and Airtame as the Head of Marketing to embarking on the entrepreneurship and founding Dreamdata. So, tune in if you’re ready to hear an inspirational journey, learn more about marketing analytics, and hear Steffen’s tips and tricks for successful fundraising!

Key Takeaways:

*If you do marketing and you’re not able to connect it to the revenue generated by your company, you’re doing it wrong!

*One of the many challenges with B2B attribution is when we look at average ad spend in B2B companies, around 60-70% of the revenue they’re not able to connect. That doesn’t mean that the ads are not working, it just means they’re not able to track down what actually works and what doesn’t.

*Go from undocumented offline stuff to something that gets digital reflection. Then you can start to make sense of the data.

*Start storing your own data, so you don’t lose it!

*When you start having 10-15 KPIs, your team doesn’t really know what matters the most, but you should be crystal clear about it. Choose 1 or 2 key metrics that answer 2 significant questions - do we sell more & why do we sell more?

*When fundraising - run more parallel discussions! It’s better to start a lot of simultaneous discussions, so you can keep refining your pitch and at the same time, you can also accelerate your approach to investors.

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You can find more about Steffen and Dreamdata on:

- Steffen's LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

- LinkedIn: https://www.linkedin.com/company/dreamdata-io/

- Dreamdata: https://dreamdata.io/

And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social media:

- Website: https://www.aurabear.com/podcast

- Facebook: https://www.facebook.com/aurabeargrowth

- Instagram:  https://www.instagram.com/aurabeargrowth

- Twitter:   https://twitter.com/AurabearGrowth

- Linkedin:  https://www.linkedin.com/company/aurabear-growth

This time our guest is Arttu Hujanen – the CEO and Sales Director of SuperApp. In our conversation, we discuss how he found his way to entrepreneurship and the entrepreneurship scene in Finland - how it’s changed throughout the years and where it’s heading. Arttu also shares his tips on how to manage time more efficiently, what it takes to be good at sales, and explains how they’ve adapted these values at SuperApp (pssst find out about their innovative way to recruitment). Last but not least – Arttu’s passion for sales – having lived in Germany and Hong Kong, Arttu describes the differences in sales processes over the seas and how the international experience has helped him the most in the role of CEO. So, tune in!

Key Takeaways:

*How to juggle all the tasks you have? Arttu shares his favorite tip – rather than conducting a to-do list, he marks the tasks in a calendar that way, blocking specific times for specific tasks. 

*Be ready for change – nothing ever goes according to plan, and if it does – remember, the world itself changes! 

*Be a good listener! Sales is about helping. If you don’t know potential customers' situation, their desires, and challenges – it’s impossible to help them. 

*One of the ways to educate yourself about a particular topic is by finding a person who knows that topic you want to learn about and simply asking them for a quick chat! 

*If you’re ready to handle uncertainty, then there’s no reason why you couldn’t succeed as an entrepreneur!

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You can find more about Arttu and SuperApp on:

- Arttu's LinkedIn: https://www.linkedin.com/in/arttuhujanen/

- LinkedIn: https://www.linkedin.com/company/superapp-oy/

- SuperApp: https://www.superapp.fi/

And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social media:

- Website: https://www.aurabear.com/podcast

- Facebook: https://www.facebook.com/aurabeargrowth

- Instagram:  https://www.instagram.com/aurabeargrowth

- Twitter:   https://twitter.com/AurabearGrowth

- Linkedin:  https://www.linkedin.com/company/aurabear-growth

Informative, interesting, and real is what we think of our conversation with Ilya Sokolov, the CEO and co-founder of Connax. In this episode, we dive into the topic of Internet of Things (IoT), PSD2 and digital identity. Ilya also shares his journey on establishing Connax, the company that connects IoT and the world of payments, what it takes to be a serial entrepreneur and the challenges he had to overcome to be where he is today. So get ready to learn more about all of the above and find out what advice Ilya has for future startup founders!



Key Takeaways:

*In order to solve data privacy concerns, GDPR is not enough - it should be embedded in all ecosystems, globally. The same way we address global warming, we should be addressing security and privacy concerns. 

*Be as agile as possible! Firstly, establish yourself – the legal side, onboard customers, receive funding, and then start your detailed business plan. Because there are so many details that make it work which you can’t calculate before getting that first customer on board.

*Market won't wait for you to develop the perfect product - you need to satisfy the demand at first.

*IT is becoming more and more serious. Bring more fun, - make your job as fun and exciting as a hobby, like playing football with your friends and you'll attract more good people.

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You can find more about Ilya and Connax on:

- Ilya's LinkedIn: https://www.linkedin.com/in/ilya-sokolov-99919368/

- LinkedIn: https://www.linkedin.com/company/connax/

- Connax: https://connax.io/

And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social media:

- Website: https://www.aurabear.com/podcast

- Facebook: https://www.facebook.com/aurabeargrowth

- Instagram:  https://www.instagram.com/aurabeargrowth

- Twitter:   https://twitter.com/AurabearGrowth

- Linkedin:  https://www.linkedin.com/company/aurabear-growth

We sat down with Caritta, the COO and co-founder of Tespack, to talk about what it takes to start your own company in a tech field as a woman, how to receive the attention you need to present your company, and how to not let your background define you. Caritta also shared insights about her recent trip to Costa Rica and why she believes it’s the hidden tech gem. We also touched upon Tespack’s future plans and why diversity matters. Last but not least, Caritta emphasizes the importance of “giving back to the community”, shares her tips and tricks on how to prepare for public speaking, and how to nail those 3-minute pitches. So, tune in!



Key Takeaways:

*You don’t need to have a technology background to work in a tech field - your background shouldn’t stop you from pursuing your dreams.

*You can study the market, but if you really want to get the best out of it, you need to know the locals.

*When preparing for public speaking, focus on the theme rather than learn the speech word by word – as long as you know what you’re talking about, you’ll be fine!

*If you are in a meeting with other people, remember that it’s supposed to be a (two-way) communication! If it’s not going that way, people are ignoring you or you don’t feel respected, there’s no point of just sitting there, so just leave.

*It’s all about how you carry yourself to the meeting and how seriously YOU take yourself!

*Don’t stop exploring different things or even the same ones from time to time – Caritta used to hate selling and remembers herself being quite bad at it.

*Write 3-4 daily tasks rather than everything you have to do – you'll feel good when you see you’ve achieved these and then move on to the next tasks.

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You can find more about Caritta and Tespack on:

- Caritta's LinkedIn: https://www.linkedin.com/in/carittaseppa/

- LinkedIn: https://www.linkedin.com/company/tespack-ltd-/

- Tespack Ltd: https://www.tespack.com/



And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social media:

- Website: https://www.aurabear.com/podcast

- Facebook: https://www.facebook.com/aurabeargrowth

- Instagram:  https://www.instagram.com/aurabeargrowth

- Twitter:   https://twitter.com/AurabearGrowth

- Linkedin:  https://www.linkedin.com/company/aurabear-growth

We sat down with Alena and Slava from Kallkod to talk about the recruitment processes, the need to help autistic people to find a job that fits them perfectly and what to do to get a job within a month! Yes, you read it right; it is possible.  They told us their journey of Kallkod and what is their future going to look like. Get the freshest insight into the recruitment company that is best of what they do - finding people for top IT companies and how they will be helping autistic people to enter the workforce.

Key takeaways: 


Don't give up on sending out and improving your CV at all time. 
In terms of working with autistic people, give a chance to that person, take some time if you need. It could be a slightly difficult at first but things will works out fine eventually. 
Different companies have different expectation from candidates. You might not fit with one but to some other, you might appear to be very valuable. 
Connection and network is very important if you want to get a job quickly. Go out and get to know more people, it will help you a lot in the long run.

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You can find more about Alena & Slava and also their works through the links below:

Alena Adameika: https://www.linkedin.com/in/alena-adameika-49708069/

Viacheslav Sobolev (Slava): linkedin.com/in/viacheslav-sobolev-7077112b/

Källkod Oy: https://kallkod.fi/

And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social medias:

Website: https://www.aurabear.com/podcast

Facebook: https://www.facebook.com/aurabeargrowth

Instagram:  https://www.instagram.com/aurabeargrowth

Twitter:   https://twitter.com/AurabearGrowth

Linkedin:  https://www.linkedin.com/company/aurabear-growth